Blogging 101 April 25, 2012 Tin Dizdarevic firstname.lastname@example.org @tdizdarevic | @zemanta
Will talk about:• Why blogging?• Platform choices• Blogging basics• SEO• Social Media Integration
Why Blogging?• Show the world why you’re good at what you do.• Get search engine attention.• Set yourself up as thought leader in your space• It’s easy and cheap!
What to do?• Create a simple spreadsheet to track ideas for posts• Dedicate a time each week when you’ll write• Start simple, ﬁnd audience, go from there..• Try to post at least once a week to start
Platforms• WordPress.com (free basic service)• WordPress.org on Hosted Service• WordPress.com (paid service) and TypePad (paidservice)• Blogger/Tumblr/SquareSpace/Posterous (specialized)
Perfect PostOne page of textSimple language (SEO)At least one imageLinks to explanationsFurther reading (internal & external)Easy to shareCall to Action!
Examples of PostsInﬂuencer Interviews - Create a set list of questions that you can reuse - Allow for ﬂexibility - Best is in person > skype > phone > email - Record the interview for use as video as well - Take into account resources to transcribe and edit the interview
Examples of PostsCustomer Proﬁle - Highlight your best customers - Show how they are using your organization’s services or products (ideally with a video) - Use direct quotes from the customer - Allow them to write their own post in their own words - Can be reused as case studies or can reuse existing material
SEO• Domain Name• Hosting• CMS (content management system)• Plugins• Content• Link Out• Don’t give up!! Also see post by John Doherty for more details: http://www.zemanta.com/blog/seo-for-new-bloggers/
Social Media• Use Twitter, Facebook and LinkedIn to promote newblog posts and help bring trafﬁc to older posts.• Engage with like-minded bloggers to get them tocomment about your blog post.
Plugin/Tools Directory• Writing: - InboundWriter - Zemanta - Enhanced Linking• SEO: • WordPress SEO by Yoast • Scribe SEO by Copy Blogger• Social Media: • Buffer • Twitter Tools • Share Plugins (many options)• Other: • Urtak
Other Resources• Zemanta Business • SEO Myths & WP Magic - Blogging Series Casie Gillette• HubSpot - Tremendous • 15 Must Have Tools for resource for online Better Blogging - marketing Contently• Content Marketing • Ultimate Guide to Institute Corporate Blogging- OpenView Partners