Learning for Life    Educational Retreat for Seniors
Learning for Life Project Team Introductions   Joseph Brandt   John Spannknebel   Barbara Waala   Kelly Zeman
WLC Mission Statement Wisconsin Lutheran College, affiliated with the Wisconsin Evangelical Lutheran Synod (WELS), is a L...
Proposal Wisconsin Lutheran College to provide Learning for Life program, highlighting Christian education, improving the...
Program Overview A variety of courses offered from current technology  to ancient history Course instruction will be sup...
Marketing Age    60 years and better Gender    Male & Female Residency    Wisconsin Residents Income    $36,000 pl...
Promotion Advertisement in synodical church mailings Church bulletin inserts and announcements Retirement community pro...
Gross Revenue120000                  Correlation to Prospective Enrollment10000080000600004000020000    0         Year 1  ...
Industry Research            Academic Achievement for Population 25+1,200,0001,000,000 800,000                            ...
Industry Research Currently, one program offered 50 Programs offered nationwide Unique Opportunity for WLC Competition...
Current Programs Senior Summer School – “Education Vacation” The Osher Lifelong Learning Institute University of Minnes...
Barriers to Market Entry Labor Costs Marketing Costs Capital Costs
Plan to Overcome Barriers Advance Tuition Payment Research Grant Opportunities Federal Grants Private Loans/Grants
Challenges Identified Enrollment Forecasting Advertising Needs Personnel Cost Capital Costs
Solutions Enrollment Forecasting   Focus Group   Random Digit Dialing Advertising   Adjusted circulation   Venues  ...
Solutions (continued) Personnel Cost   Advertising   Liaison   Admission services   Financial coaching   Class Instr...
Benefits to WLC Christian Impact on Target Population Increased Summer Revenue Exposure to potential financial contribu...
Action Plan Survey of Age Group in specific Geographical Area Collaborate with target population in focus group  meeting...
Psalm 32:8I will instruct you and teach you in the way youshould go; I will counsel you and watch over you.
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BML303 - Final Project - Learning for Life

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BML303 - Final Project - Learning for Life

  1. 1. Learning for Life Educational Retreat for Seniors
  2. 2. Learning for Life Project Team Introductions  Joseph Brandt  John Spannknebel  Barbara Waala  Kelly Zeman
  3. 3. WLC Mission Statement Wisconsin Lutheran College, affiliated with the Wisconsin Evangelical Lutheran Synod (WELS), is a Lutheran liberal arts college for Christian men and women. The college is committed to providing quality teaching, scholarship, and service that are rooted in Holy Scripture; promoting the spiritual growth of students, faculty, and staff; and preparing students for lives of Christian leadership.
  4. 4. Proposal Wisconsin Lutheran College to provide Learning for Life program, highlighting Christian education, improving the quality of life for seniors:  Spiritually  Psychologically  Socially  Intellectually
  5. 5. Program Overview A variety of courses offered from current technology to ancient history Course instruction will be supplemented by daily travel to support learning Evening activities will be planned for recreational enjoyment Lodging will be provided on site at WLC
  6. 6. Marketing Age  60 years and better Gender  Male & Female Residency  Wisconsin Residents Income  $36,000 plus Occupation  Retired Education Level  All
  7. 7. Promotion Advertisement in synodical church mailings Church bulletin inserts and announcements Retirement community promotions and postings Senior citizen networking Targeted newspaper advertisement Local senior publications
  8. 8. Gross Revenue120000 Correlation to Prospective Enrollment10000080000600004000020000 0 Year 1 Year 2 Year 3 Year 4 Year 5
  9. 9. Industry Research Academic Achievement for Population 25+1,200,0001,000,000 800,000 Total Population Age 25+ Less than 9th grade Some high school, no diploma 600,000 High school graduate* Some college, no degree Associate degree 400,000 Bachelors degree Graduate or professional degree 200,000 0 1990 2000
  10. 10. Industry Research Currently, one program offered 50 Programs offered nationwide Unique Opportunity for WLC Competition  Direct  Senior Summer School’s Education Vacation  Indirect  Community College  On-line Learning
  11. 11. Current Programs Senior Summer School – “Education Vacation” The Osher Lifelong Learning Institute University of Minnesota  Senior Citizen Education Program (SCEP) Elderhostel, Inc.  Road Scholar
  12. 12. Barriers to Market Entry Labor Costs Marketing Costs Capital Costs
  13. 13. Plan to Overcome Barriers Advance Tuition Payment Research Grant Opportunities Federal Grants Private Loans/Grants
  14. 14. Challenges Identified Enrollment Forecasting Advertising Needs Personnel Cost Capital Costs
  15. 15. Solutions Enrollment Forecasting  Focus Group  Random Digit Dialing Advertising  Adjusted circulation  Venues  Methods  Marketing Plan
  16. 16. Solutions (continued) Personnel Cost  Advertising  Liaison  Admission services  Financial coaching  Class Instruction  Ancillary activities support Capital Cost
  17. 17. Benefits to WLC Christian Impact on Target Population Increased Summer Revenue Exposure to potential financial contributors Potential Endowments
  18. 18. Action Plan Survey of Age Group in specific Geographical Area Collaborate with target population in focus group meetings Course Identification / Needs analysis Engagement of Academic Leadership to create Curriculum
  19. 19. Psalm 32:8I will instruct you and teach you in the way youshould go; I will counsel you and watch over you.

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