Learning for Life Educational Retreat for Seniors
Learning for Life Project Team Introductions Joseph Brandt John Spannknebel Barbara Waala Kelly Zeman
WLC Mission Statement Wisconsin Lutheran College, affiliated with the Wisconsin Evangelical Lutheran Synod (WELS), is a Lutheran liberal arts college for Christian men and women. The college is committed to providing quality teaching, scholarship, and service that are rooted in Holy Scripture; promoting the spiritual growth of students, faculty, and staff; and preparing students for lives of Christian leadership.
Proposal Wisconsin Lutheran College to provide Learning for Life program, highlighting Christian education, improving the quality of life for seniors: Spiritually Psychologically Socially Intellectually
Program Overview A variety of courses offered from current technology to ancient history Course instruction will be supplemented by daily travel to support learning Evening activities will be planned for recreational enjoyment Lodging will be provided on site at WLC
Marketing Age 60 years and better Gender Male & Female Residency Wisconsin Residents Income $36,000 plus Occupation Retired Education Level All
Promotion Advertisement in synodical church mailings Church bulletin inserts and announcements Retirement community promotions and postings Senior citizen networking Targeted newspaper advertisement Local senior publications
Gross Revenue120000 Correlation to Prospective Enrollment10000080000600004000020000 0 Year 1 Year 2 Year 3 Year 4 Year 5
Industry Research Academic Achievement for Population 25+1,200,0001,000,000 800,000 Total Population Age 25+ Less than 9th grade Some high school, no diploma 600,000 High school graduate* Some college, no degree Associate degree 400,000 Bachelors degree Graduate or professional degree 200,000 0 1990 2000
Industry Research Currently, one program offered 50 Programs offered nationwide Unique Opportunity for WLC Competition Direct Senior Summer School’s Education Vacation Indirect Community College On-line Learning
Current Programs Senior Summer School – “Education Vacation” The Osher Lifelong Learning Institute University of Minnesota Senior Citizen Education Program (SCEP) Elderhostel, Inc. Road Scholar
Barriers to Market Entry Labor Costs Marketing Costs Capital Costs
Plan to Overcome Barriers Advance Tuition Payment Research Grant Opportunities Federal Grants Private Loans/Grants
Benefits to WLC Christian Impact on Target Population Increased Summer Revenue Exposure to potential financial contributors Potential Endowments
Action Plan Survey of Age Group in specific Geographical Area Collaborate with target population in focus group meetings Course Identification / Needs analysis Engagement of Academic Leadership to create Curriculum
Psalm 32:8I will instruct you and teach you in the way youshould go; I will counsel you and watch over you.