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Orientierung im Kartendschungel: Ein Überblick über Karten und ihre User

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Anhand der wichtigsten Karten-Use-Cases im Web gibt Benedikt Heil von Zeix einen Überblick über die aktuelle Online-Kartografie und zeigt Ergebnisse aus der User-Forschung sowie Projektbeispiele.

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Orientierung im Kartendschungel: Ein Überblick über Karten und ihre User

  1. 1. © by Zeix 2013 1Orientierung im KartendschungelZeix-Event: Total lokal – geografischen Content richtig verpackenEin Überblick über Karten und ihre User
  2. 2. © by Zeix 2013 2Fehlervermeidung1. Am User / Use Case vorbei entwickelt2. Falscher Kartentyp3. Zu viel Information auf einmalDie 3 top Fehler bei Onlinekartenimmo.search.chswisstrains.ch
  3. 3. © by Zeix 2013 3Fehlervermeidung1. In welchem Kontext steht die Karte?2. Welche räumliche Information liegt vor?3. Wie gestalte ich die Basiskarte?4. Wie kann die Karte bedient werden?5. Wie mach ich das bloss?Think first User / Use Case Kartentyp Orientierung Interaktion Umsetzung
  4. 4. © by Zeix 2013 4Use Cases
  5. 5. © by Zeix 2013 5Use CasesNavigationmaps.google.ch
  6. 6. © by Zeix 2013 6Use CasesGeografischen Content erschliessenwww.homegate.ch
  7. 7. © by Zeix 2013 7Use CasesDatenanalysehttp://www.atlas.bfs.admin.ch
  8. 8. © by Zeix 2013 8Use CasesGeballte Datenanalyse (GIS)http://maps.zh.ch
  9. 9. © by Zeix 2013 9Use CasesFreizeitkartenmap.geo.admin.ch
  10. 10. © by Zeix 2013 10Use CasesLageplan & Wegleitung
  11. 11. © by Zeix 2013 11Use CasesTouristische Länder & Regionenhttp://kartograph.org/showcase/italia/
  12. 12. © by Zeix 2013 12Kartentyp
  13. 13. © by Zeix 2013 13© by Zeix 202http://www.geog.fu-berlin.de/de/Karto/umn_karten/zuordnung.shtml
  14. 14. © by Zeix 2013 14DatenanalyseTopografische KarteKartentypenThematische KarteÄrztedichte 2011Stadtplanmap.geo.admin.chhttp://www.atlas.bfs.admin.chmaps..google.ch
  15. 15. © by Zeix 2013 15Beispiele
  16. 16. © by Zeix 2013 16Use Cases> Navigation> Geografischen Content erschliessen> Datenanalyse> Geballte Datenanalyse (GIS)> Freizeitkarten> Lageplan & Wegleitung> Touristische Länder & RegionenUse Cases
  17. 17. © by Zeix 2013 17Geografischen Content erschliessenBeispielewww.homegate.ch
  18. 18. © by Zeix 2013 18Geografischen Content erschliessenWohnung in der Nähe von Zeix mieten> Mindestens zwei Zimmer> Miete zwischen 1500.– und 2500.–> Möglichst nah an einer Tramhaltestelle> Mit Seeblick> Haustiere erlaubtUser / Use Case
  19. 19. © by Zeix 2013 19Geografischen Content erschliessenKartentyp & Interaktion> «Thematische» Karte> Region schrittweiseeinschränkenwww.homegate.ch
  20. 20. © by Zeix 2013 20Geografischen Content erschliessen> Möglichst nah an Tramhaltestelle> Mit SeeblickRäumliche Metainformationen
  21. 21. © by Zeix 2013 21Geografischen Content erschliessenImage maps> Grafikprogramm> MouseOver-Zustände> Dreamweaver: Image Maps> HTML-/CSS-KodierungUmsetzungwww.homegate.ch
  22. 22. © by Zeix 2013 22Use Cases> Navigation> Geografischen Content erschliessen> Datenanalyse> Geballte Datenanalyse (GIS)> Freizeitkarten> Lageplan & Wegleitung> Touristische Länder & RegionenUse Cases
  23. 23. © by Zeix 2013 23Lageplan & WegleitungBeispiele
  24. 24. © by Zeix 2013 24Lageplan & WegleitungWo liegt Zeix?> Wie komme ich vom Bahnhof dort hin?User / Use Case
  25. 25. © by Zeix 2013 25Lageplan & Wegleitung> Stadtplan> Quasi-Standard Google MapsKartentyp & Interaktionmaps.google.ch
  26. 26. © by Zeix 2013 26Lageplan & WegleitungRäumlichen Kontext geben1. Grober Übersichtsplan«Krocki»2. Stadtplan3. Foto des GebäudesOrientierunghttp://www.mkj.ch/standort.html
  27. 27. © by Zeix 2013 27Lageplan & WegleitungGoogle Maps API Version 3https://developers.google.com/maps> Schritt-für-Schritt-Anleitungen> Benutzerdefinierte Stile> Pins anpassenOpen Street Map Frameworks als Alternative> CloudMade> Mapnik> OsmarenderUmsetzung
  28. 28. © by Zeix 2013 28Buy or make?
  29. 29. © by Zeix 2013 29Buy or makeMethodenvergleichBuy (am Beispiel Google Maps API) MakeKartentyp bestimmenGrafisches Design der KarteAPI konfigurieren Tiles rechnenKartenapplikation in JavaScript erstellenGrafisches Design der Wettericons Grafisches Design der WettericonsSchnittstelle zu internen Systemenbauen:Fusion Tables anlegenSchnittstelle zu internen Systemenbauen:GeoJSON generierenKarte einbinden Karte einbinden
  30. 30. © by Zeix 2013 30Buy or makeBuyResultatMakemaps..google.ch
  31. 31. © by Zeix 2013 31Buy or makeBuy+ Schnell umgesetzt+ Einfach+ Hoher Bekanntheitsgrad- Abhängigkeit vonKartenlieferant- Hohe Kosten bei vielenZugriffen- Ändernde Payment-Pläne- LangweiligEntscheidMake+ Optimale Use-CaseUnterstützung+ Optimale Usability+ Alleinstellungsmerkmal+ Kosten kontrollierbar+ Karteninhalt kontrollierbar- Höherer Initialaufwand- Komplex in Umsetzung
  32. 32. © by Zeix 2013 32Buy or makeBuyInteraktionsmöglichkeitenMakemaps..google.ch
  33. 33. © by Zeix 2013 33Fehlervermeidung> Think first> Häppchenweise informieren> Google Maps ist nicht immer Trumpf> Der Use Case bestimmt den Kartentyp> Quasistandards einhalten> Handgemachte Karten bieten grössere FlexibilitätFazit
  34. 34. © by Zeix 2013 34Benedikt Heilbenedikt.heil@zeix.com

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