Andreas Weber, Head of Value, talks about his POV and his keynote presentation at The Congresso Internacional de Tecnologia Gráfica hosted by ABTG on 24 August 2017 in São Paulo, Brazil.
At a glance
• Nevertheless, even today printing technology is driving the transformation of our lives, our business world, our society.
• Print technology is a main driver of innovation and transformation.
• The Internet/Social Media and print are best friends. And Internet technologies profited from printing technology inventions
• Some of my favorite print application innovations got developed by Internet and Social Media savvys.
• In the digital age you have to re-position yourself, your business idea and your production capabilities in the right way to be a valuable transformation partner.
• From a holistic point of view printers could become transformers if they are able to convert the outcome and benefit of new technologies into valuable customer solutions to fulfill needs.
• Innovative printing companies need to transform their production business into a sustainable and future oriented marketing solution provider business to hit market and customer needs.