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NEU: ValuePublishing — Die Inszenierung von nachhaltiger Fachkommunikation

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ValuePUBLISHING: InterMedial + InterKulturell + InterKreAktiv

Wir wissen wie man Fachkommunikation nachhaltig inszeniert!

WIR: Das sind Michael Seidl, EMG/Wien, und Andreas Weber, Value Communication/Mainz, ausgewiesene und renommierte Experten für Fachkommunikation. Mit der Spezialisierung auf Print, Publishing, Visuelle Kommunikation und Multichannel.

Ihre Erfolgsfaktoren — unsere Leistungen:

1. Smartes Storytelling: Wir entwickeln für Sie packende, emotionalisierende, bestens in Szene gesetzte Geschichten — auf allen relevanten Medienkanälen erlebbar.

2. Conversation Management: Interaktion und Dialoge 
statt Push-Kommunikation!

3. Dynamisches Networking: Klasse statt Masse, die Marktsicht kennenlernen und gestalten.

Gerne erstellen wir ein individuelles, für Sie passendes Angebot!


KONTAKT FÜR WEITERES

Michael Seidl, EMG, Wien
https://at.linkedin.com/pub/michael-seidl/1/836/68a/de



Andreas Weber, 
Value Communication, Mainz

https://de.linkedin.com/in/andreasweber/de

Published in: Marketing
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NEU: ValuePublishing — Die Inszenierung von nachhaltiger Fachkommunikation

  1. 1. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv Kalligraphie: Prof. Hermann Zapf
  2. 2. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv Kalligraphie: Prof. Hermann Zapf „Wir müssen verstärkt über alle Medienkanäle hinweg unsere unterschiedlichen Expertisen, Meinungen und relevante Botschaften zusammenführen. Print profitiert dabei von Online/Social. Und umgekehrt.“ —Michael Seidl
  3. 3. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv Kalligraphie: Prof. Hermann Zapf ! „Unser Ziel ist es nicht nur hohe Reichweiten aufzubauen, 
 sondern Interaktionen herbeizuführen. Dies beflügelt den 
 Kommunikationsmix sowie das Lesererlebnis gleichermaßen 
 und führen SOFORT zum Erfolg.“ —Andreas Weber
  4. 4. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv Ob Technologieentwickler, Papierhersteller, 
 Dienstleistungsbetrieb oder Kommunikationstreibender: 
 Alle sitzen in einem Boot bei stürmischer See. Das Tempo wird höher, der Umgang mit Innovationen 
 wird immer komplexer.
  5. 5. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv 
 Um im Bild zu bleiben: 
 Unternehmen haben zusehends Probleme, den Kommunikations-Kurs zu halten und den sicheren Hafen 
 (sprich die Kunden) zu erreichen.
  6. 6. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv Die bangen Fragen: Wer bringt Licht ins Dunkel?! Wer filtert das Wichtigeund Relevanteheraus? ! Wer bringt alle Beteiligten zusammen?! Wer stellt den Kontext her zwischen 
 technisch Machbarem und veränderten 
 Anforderungen im Markt?
  7. 7. Gute Fragen. 
 — Beste Antwort: 
 WIR!! Wir, dass sind Michael Seidl, EMG/Wien, und Andreas Weber, 
 Value Communication/Mainz, ausgewiesene und renommierte Experten für Fachkommunikation. Mit der Spezialisierung auf 
 Print, Publishing, Visuelle Kommunikation und Multichannel. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv
  8. 8. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv Wir wissen wie man Fachkommunikation nachhaltig inszeniert!
  9. 9. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv Unser Rat an Sie (vor allem mit Blick auf die drupa 2016): Gehen Sie MIT UNS neue, höchst wirkungsstarke Wege. Entdecken Sie, wie man im Team mit uns zeitgemäß und nachhaltig IHRE relevanten Fachthemen medial inszeniert, um von IHREN Innovationstechnologien und Lösungsangeboten bestmöglich zu profitieren!
  10. 10. Ihre Erfolgsfaktoren — unsere Leistungen: 1. Smartes Storytelling: Wir entwickeln für Sie packende, emotionalisierende, bestens in Szene gesetzte Geschichten — auf allen relevanten Medienkanälen erlebbar. 2. Conversation Management: Interaktion und Dialoge 
 statt Push-Kommunikation! 3. Dynamisches Networking: Klasse statt Masse, die Marktsicht kennenlernen und gestalten. Gerne erstellen wir ein individuelles, für Sie passendes Angebot! ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv
  11. 11. Aktuelle Fallbeispiele: 
 Kommunikationserfolg 
 durch Fokus auf Interaktionen!! ! ! ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv
  12. 12. #Zünd Systemtechnik, Schweiz Seit Juni 2015 ! Task: Profilierung eines Familienunternehmens als globaler Innovationsführer ! Results: Per CEO-Interview (Blogpost deutsch/englisch) über 10.000 Leser in 54 Ländern; Wirkungsverstärkung durch Value SocialMedia-Accounts (FB, Twitter, LinkedIn, XING und Google+) mit Gross Reach von über 150.000 Lesern/Usern; zusätzlich Doppelseite via EMG, Wien, im Print (D/A/CH plus Europa) mit ca. 25.000 Exemplaren. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv
  13. 13. #Golden Pixel Award Preisverleihung seit 2001 — aktuell im November 2015 ! Task: Über Branchengrenzen hinweg Bestleistungen im Print prämieren und promoten. Für Hersteller, Druckereien, Agenturen und Kommunikationstreibende gleichermaßen wichtig, um sich zu orientieren und Innovationen weiterzuentwickeln. ! Results: Tausende Einreichungen und hunderte Gewinner wurden publik. Nicht nur in Österreich, sondern weit über die Landesgrenzen hinaus. Besonderer Kommunikationsmix: Festliche Gala plus Berichte im Print, Online/Social und auf Youtube sowie auf Facebook PLUS Ausstellungen auf Fachmessen (wie der Leitmesse drupa). ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv
  14. 14. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv #Canon Expo 2015, Paris Seit Oktober 2015 Task: Vor- und Nachkommunikation sowie Liveberichterstattung Result: In 24 Stunden 15 Kurzvideos/Posts mit Kommentaren zum Nutzen der Canon Expo mit über 10.000 Viewers und >500 Interaktionen auf ValueSocialMedia-Accounts (Schwerpunkt Facebook), die in Value-Blogposts und Fachartikel im Print via EMG, Wien überführt und ergänzt werden. (Reichweite >25.000 Leser). Andreas Weber live at Canon Expo
  15. 15. #XUG15eu — Die Multichannel-Konferenz in Berlin | Startpunkt April 2015 ! Task: Maximale Aufmerksamkeit für ein hochkomplexes und hochspezialisiertes Fachthema zur Innovation der Kommunikation und des Marketings ! Results: Gross Reach von 1,5 Millionen Lesern/Usern in weniger als 72 Stunden (Branchenrekord!); nachhaltige Wirkung durch zusätzliche Blogpost, die auch nach Monaten noch Wirkung finden; 
 Wirkungsverstärkung durch spezifizierte Drucksachen/Magazine. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv
  16. 16. ValuePUBLISHING InterMedial + InterKulturell + InterKreAktiv ! KONTAKT FÜR WEITERES ! Michael Seidl, EMG, Wien https://at.linkedin.com/pub/michael-seidl/1/836/68a/de
 
 Andreas Weber, 
 Value Communication, Mainz
 https://de.linkedin.com/in/andreasweber/de

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