Experts are clueless.
Customers cannottell you what theyneed.
Biggest challengesbeget the best work.
Design counts.
Big graphics.Big font.
Jump curves,not better sameness.
“Works” or “doesn’twork” is all thatmatters.
“Value” is differentfrom “price”.
A players hireA players.
Real CEOs demo.
Real entrepreneursship.
Some things need tobe believed to beseen.
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12 Steve Jobs Lessions (According to Guy Kawasaki)

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12 Steve Jobs Lessions (According to Guy Kawasaki)

  1. 1. Experts are clueless.
  2. 2. Customers cannottell you what theyneed.
  3. 3. Biggest challengesbeget the best work.
  4. 4. Design counts.
  5. 5. Big graphics.Big font.
  6. 6. Jump curves,not better sameness.
  7. 7. “Works” or “doesn’twork” is all thatmatters.
  8. 8. “Value” is differentfrom “price”.
  9. 9. A players hireA players.
  10. 10. Real CEOs demo.
  11. 11. Real entrepreneursship.
  12. 12. Some things need tobe believed to beseen.

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