There Is Always A Story presents:
Death of Group Buying
• Group Buying sector is in its final death throes
• A fad that has peaked?
• What about the custome...
Death of the Desktop PC

The 2nd obituary in this presentation –
presenting the rapidly dying PC as we knew
it

WHY?
Well ...
Shift from Single Channel to Multi-channel
Media consumption has not changed simply from analog to digital
– the shift is ...
The (Continued) Rise of Mobile Consumers
More and more people will access the internet on their
smartphones and tablets. S...
And Others



CLICK BELOW FOR THE WHOLE 9 YARDS
http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014
Thank You
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Trends in 2014 - Mediacom Australia

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A quick look at the 2014 media scene as extracted from an article featuring Mediacom Australia's CEO Mark Pejic. Some trends have local significance, others are important from a global perspective!

Published in: Business, Technology
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Trends in 2014 - Mediacom Australia

  1. 1. There Is Always A Story presents:
  2. 2. Death of Group Buying • Group Buying sector is in its final death throes • A fad that has peaked? • What about the customer? WHY? Pushing deals to customers without understanding their needs makes it IRRELEVANT & ANNOYING CLICK BELOW FOR THE WHOLE 9 YARDS http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014
  3. 3. Death of the Desktop PC The 2nd obituary in this presentation – presenting the rapidly dying PC as we knew it WHY? Well we all know the answer to that – Ultrabooks, tablets and phablets have taken over. More phablets sold than laptop + tablets from Q1 2013. #foodforthought CLICK BELOW FOR THE WHOLE 9 YARDS http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014
  4. 4. Shift from Single Channel to Multi-channel Media consumption has not changed simply from analog to digital – the shift is actually single channel to multi-channel media experiences WHY? People watch TV and surf online at the same time. Simultaneous usage of TV, mobile, tablet etc are ground realities in an ever connected world CLICK BELOW FOR THE WHOLE 9 YARDS http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014
  5. 5. The (Continued) Rise of Mobile Consumers More and more people will access the internet on their smartphones and tablets. Social media platforms will continue to rule and the differentiator will be “content” WHY? Mobile devices allow people to “play, buy and share” with content acting as the trigger for brand love, brand loyalty and WOM CLICK BELOW FOR THE WHOLE 9 YARDS http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014
  6. 6. And Others  CLICK BELOW FOR THE WHOLE 9 YARDS http://www.adnews.com.au/news/opinion-mark-pejic-s-predictions-for-2014
  7. 7. Thank You

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