INTERNET IN INDIA<br />A PPT based on the Icube IAMAI Report 2009<br />From the desk of Zeenat K<br />Email: kachzen@gmail...
Indian Internet Population<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Li...
Growing Urban Internet Population<br />In million<br />21% increase in PC literacy from 2008 to 2009.<br />An individual w...
Internet User Composition<br /><ul><li>Increasing number of cyber cafés & government </li></ul>initiatives of e-kiosks has...
Internet Usage<br /><ul><li> School and College students contribute </li></ul>44% of the internet usage – <br />though mos...
Internet Usage<br /><ul><li> The most popular point of connection to the internet is from cyber cafes.
 As more businesses adopt the internet as their key infrastructure, accessing internet through offices continue to rise.</...
Various Purposes of Accessing Internet<br /><ul><li>There has been an absolute increase in the use of internet as a medium...
Preference of Online Services<br /><ul><li>Overall people still largely use </li></ul>the internet for email and <br />Inf...
Frequency of Internet Usage<br /><ul><li>Almost 50% of the internet users</li></ul> are online at least 4-6 times a<br /> ...
Avg Time spent on Internet<br /><ul><li>Internet usage has gone up from </li></ul>9.3 hrs/week to 15.7 hrs/week <br />ie a...
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I Cube IAMAI Report 2009 - Indian Internet Statistics

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I Cube IAMAI Report 2009 - Indian Internet Statistics

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I Cube IAMAI Report 2009 - Indian Internet Statistics

  1. 1. INTERNET IN INDIA<br />A PPT based on the Icube IAMAI Report 2009<br />From the desk of Zeenat K<br />Email: kachzen@gmail.com<br />Blog : www.digit360.com<br />Twitter: @Zeenat_K<br />Linkedin: @ZeenatK<br />
  2. 2. Indian Internet Population<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  3. 3. Growing Urban Internet Population<br />In million<br />21% increase in PC literacy from 2008 to 2009.<br />An individual who knows how to use a PC has been classified as PC literate.<br />In million<br />26% increase in active internet user base from 2008 to 2009.<br />An individual who has used the internet at least once in the last month<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  4. 4. Internet User Composition<br /><ul><li>Increasing number of cyber cafés & government </li></ul>initiatives of e-kiosks has led to the smaller towns <br />overtaking the top 8 metros in Internet Usage in 2009.<br /><ul><li>Internet usage in small towns with population less than</li></ul>5 lakhs, has seen maximum growth from <br />5% composition share to 36%.<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  5. 5. Internet Usage<br /><ul><li> School and College students contribute </li></ul>44% of the internet usage – <br />though mostly for educational <br />information search & entertainment.<br /><ul><li> Along with young men, they account </li></ul>for 72% of internet usage.<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  6. 6. Internet Usage<br /><ul><li> The most popular point of connection to the internet is from cyber cafes.
  7. 7. As more businesses adopt the internet as their key infrastructure, accessing internet through offices continue to rise.</li></ul>By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  8. 8. Various Purposes of Accessing Internet<br /><ul><li>There has been an absolute increase in the use of internet as a medium for </li></ul>socializing and leisure activities like downloading music and videos.<br /><ul><li>On account of availability of academic material online like CBSE ebooks & </li></ul>online examinations for centralized tests such as CAT, searching education <br />related information has increased substantially compared to 2009<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  9. 9. Preference of Online Services<br /><ul><li>Overall people still largely use </li></ul>the internet for email and <br />Information.<br /><ul><li>School & College student use </li></ul>internet primarily for<br />Information & entertainment <br />related services.<br /><ul><li>Working professionals tend to </li></ul>utilize the internet for <br />communication & information <br />Search. This group is also <br />receptive to ecommerce.<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  10. 10. Frequency of Internet Usage<br /><ul><li>Almost 50% of the internet users</li></ul> are online at least 4-6 times a<br /> week.<br /><ul><li>With more businesses adopting the</li></ul> internet, the working<br /> professionals access the internet<br /> at least 4-6 times a week.<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  11. 11. Avg Time spent on Internet<br /><ul><li>Internet usage has gone up from </li></ul>9.3 hrs/week to 15.7 hrs/week <br />ie a steep 70% rise.<br /><ul><li>The internet’s current status of</li></ul>offering ease of communication <br />and networking with the plethora <br />of social networks & applications <br />that encourage stickiness, has <br />made it increasingly compelling.<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />
  12. 12. Thank You<br />By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK<br />

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