3. Why curation is
such a revolutionary art?
Curiosity
Because, to curate anything,
you really need to slow down
and pay attention to it.
Actually more than that…
You need to get curious about your subject.
That’s how you can curate it.
7. Because it forces the curator not to focus
just on the subject of his work
as a standalone item,
but to look at it and frame it
within a larger, more specific context
(think DJ or gallery curator):
the interest of those following him
Why curation is
such a revolutionary art?
Context - Niche
9. Because it forces any author to go beyond
representing, reporting or expressing and
into questioning, analysing, sense-making of
what is already available and relevant out
there.
It demands that who takes on this
responsibility understands the opportunity
and risk offered by having to carefully
evaluate whether what has been selected,
summarized and distilled is really worth the
attention and time of others
Why curation is
such a revolutionary art?
Evaluate - Vet
11. Because the emerging new digital curator
is not like the classic journalist, art critic,
or newsbeat reporter or blogger.
He is not just a connoiseur.
He is not just an expert on the subject.
He is foremost a truly trusted person.
One we lend the ability to guide us,
to uncover for us selected specimen,
and to illustrate to us through his eyes,
their value, meaning, relationship and purpose.
Why curation is
such a revolutionary art?
Trust
13. Because to become a truly trusted person,
the “go-to” reference point for some,
the curator needs to have openly declared
values, ethics and preferences of his own.
Because it is through these values
(rather than just speed, freshness,
popularity, and others) that individuals
select their trusted guides and develop
deep, long-lasting bonds with them.
Why curation is
such a revolutionary art?
Ethics - Values
14. The curator is a trusted guide
who helps others to explore,
to discover and make sense of
information artifacts within
a specific subject-matter area
16. What follows is a short selection of real-world examples
of how curating a specific information subject
can give life to useful online public services
that can also be economically sustainable
(if not outright profitable).
22. Service offered: A curated analysis of key news and stories
relevant to an audience of Mac nerds, designers,
nitpickers, perfectionists, and connoisseurs of fine
sarcasm.
DaringFireball.net
Business model: Free for all to access
Weekly feed sponsorship + quality ad network (The Deck)
28. Service offered: Curated gallery of commercial email examples
from confirmations to newsletter subscription, to
offers, promotions and more.
Business model: Free for all to access
Leader of market sponsorship by MailChimp
ReallyGoodEmails.com
35. Service offered: Curated gallery of one-page website designs and
examples organized by categories, commented
and tagged. Includes also resources, interviews,
articles and one-page specific themes for web
sites.
OnePageLove.com
Business model: Free for all to access
Quality ads and affiliate commissions on templates
36. Metti da parte e organizza
siti web e pagine interessanti
Startup Digest
4
A guide to all upcoming startup-related events
in a specific country
41. Service offered: Email newsletter listing all of the upcoming events
related to the world of startups for a specific
country.
StartupDigest.com
Business model: Free subscription
Paid sponsorship and priority display of events
48. Service offered: Access to huge archive of older releases of free
downloadable software tools from Skype to
iTunes, including games and covering PC, Mac
and Linux editions. and social contacts of top tech
startup journalists
OldVersion.com
Free access to all users
Contextual advertising model: Google AdSense
Business model:
53. Service offered:
Business model:
Access to updated and curated database of email
and social contacts of top tech startup journalists
PressFarm.com
Free view of all journalists in the database
$9 to access all of their emails
58. Service offered:
Business model:
Techmeme was founded in 2005 by Gabe Rivera
as an automated news curation service, like
Google News, but focused on the leading edge of
technology. Starting in 2008, we introduced human
editors to complete the editorial process, and have
now assembled the team presented on the right.
Our experience leads us to believe that a
thoughtful combination of both algorithmic and
human editing offers the best means for curating in
a space as broad as technology. Today,
Techmeme remains independent, bootstrapped,
and privately held
Free for readers
Sponsored stories - Who’s hiring - Events promotion
TechMeme.com
66. Service offered:
Business model:
A daily snapshot of social business insights with
news from AllFacebook, ClickZ and other leading
sources. Summaries of what matters to you,
written by expert editors to save you time and
keep you informed and prepared.
Free for subscribers
Paid sponsorships and contextually relevant promotions
for advertising partners
Smartbrief.com
89. Service offered:
Business model:
Step by step visual analysis of onboarding process
adopted by popular online startups
Sales of training materials starting at $249
UserOnBoard.com
99. Service offered:
Business model:
Blue-ray re-mastered author films in curated box
sets or collections with rare additional materials,
including photos, interview, unreleased cuts and
clips.
Direct sales of DVDs
Criterion.com
110. Service offered:
Business model:
Guided access to the best free courses and
learning programs available online. Curated
learning paths for specific interests. Workshops on
specific topics where students are supported by
individual mentors.. Step by step visual analysis of
onboarding process adopted by popular online
startups
Free access to all basic info and to fully free
learning paths.
Paid workshops with mentors.
Affiliate commissions on promoted paid courses.
SlideRule.com
119. Service offered:
Business model:
A structured, filterable and searchable database of
all of the available business models utilized by
successful companies from Facebook to
Foursquare. Each company / business model is
captured inside a business model canvas
template.
Free access to three business models.
Paid subscription to access all database.
Training packages that include options going from
workshops to keynotes and bootcamps.
BusinessModelGallery.com
120. The curator is NOT someone who collects
That person is a collector
The curator is NOT someone who makes lists
That person is a list-maker
The curator is NOT someone who picks
the best news to share
That person is a news editor
The curator is NOT someone who cuts and pastes
other people’s work without even crediting it
That person is a thief
121. The curator is NOT someone who collects
That person is a collector
The curator is NOT someone who makes lists
That person is a list-maker
The curator is NOT someone who picks
the best news to share
That person is a news editor
The curator is NOT someone who cuts and pastes
other people’s work without even crediting it
That person is a thief
122. The curator is NOT someone who collects
That person is a collector
The curator is NOT someone who makes lists
That person is a list-maker
The curator is NOT someone who picks
the best news to share
That person is a news editor
The curator is NOT someone who cuts and pastes
other people’s work without even crediting it
That person is a thief
123. The curator is NOT someone who collects
That person is a collector
The curator is NOT someone who makes lists
That person is a list-maker
The curator is NOT someone who picks
the best news to share
That person is a news editor
The curator is NOT someone who cuts and pastes
other people’s work without even crediting it
That person is a thief
124. The curator is NOT someone who collects
That person is a collector
The curator is NOT someone who makes lists
That person is a list-maker
The curator is NOT someone who picks
the best news to share
That person is a news editor
The curator is NOT someone who cuts and pastes
other people’s work without even crediting it
That person is a thief
125. The digital content curator
1. does not just collect, it organizes
labels, titles, tags, categorizes, classifies
2. verifies, vets, checks
does not buy at face value or on the basis of freshness,
popularity, bang
3. provides context
integrates his work in a larger framework that facilitates
understanding for novices
4. offers guidance
introduces to novices, does not take for granted, indicates
where to find more
126. The digital content curator
1. does not just collect, it organizes
labels, titles, tags, categorizes, classifies
2. verifies, vets, checks
does not buy at face value or on the basis of freshness,
popularity, bang
3. provides context
integrates his work in a larger framework that facilitates
understanding for novices
4. offers guidance
introduces to novices, does not take for granted, indicates
where to find more
127. The digital content curator
1. does not just collect, it organizes
labels, titles, tags, categorizes, classifies
2. verifies, vets, checks
does not buy at face value or on the basis of freshness,
popularity, bang
3. provides context
integrates his work in a larger framework that facilitates
understanding for novices
4. offers guidance
introduces to novices, does not take for granted, indicates
where to find more
128. The digital content curator
1. does not just collect, it organizes
labels, titles, tags, categorizes, classifies
2. verifies, vets, checks
does not buy at face value or on the basis of freshness,
popularity, bang
3. provides context
integrates his work in a larger framework that facilitates
understanding for novices
4. offers guidance
introduces to novices, does not take for granted, indicates
where to find more
129. The digital content curator
1. does not just collect, it organizes
labels, titles, tags, categorizes, classifies
2. verifies, vets, checks
does not buy at face value or on the basis of freshness,
popularity, bang
3. provides context
integrates his work in a larger framework that facilitates
understanding for novices
4. offers guidance
introduces to novices, does not take for granted, indicates
where to find more
130. 5. illustrates, showcases
utilizes photos, illustrations, graphs and other
visual means to convey meaning
6. shares opinion, evaluation
provides his personal viewpoint and assessment
7. archives, stores, preserves
saves a copy of the original for the future
8. updates and expands
revises, adds, and integrates new valuable
information as it becomes available
The digital content curator
131. 5. illustrates, showcases
utilizes photos, illustrations, graphs and other
visual means to convey meaning
6. shares opinion, evaluation
provides his personal viewpoint and assessment
7. archives, stores, preserves
saves a copy of the original for the future
8. updates and expands
revises, adds, and integrates new valuable
information as it becomes available
The digital content curator
132. 5. illustrates, showcases
utilizes photos, illustrations, graphs and other
visual means to convey meaning
6. shares opinion, evaluation
provides his personal viewpoint and assessment
7. archives, stores, preserves
saves a copy of the original for the future
8. updates and expands
revises, adds, and integrates new valuable
information as it becomes available
The digital content curator
133. 5. illustrates, showcases
utilizes photos, illustrations, graphs and other
visual means to convey meaning
6. shares opinion, evaluation
provides his personal viewpoint and assessment
7. archives, stores, preserves
saves a copy of the original for the future
8. updates and expands
revises, adds, and integrates new valuable
information as it becomes available
The digital content curator
134. 9. credits, attributes
provides visible and tangible credit to sources and contributors
to help further information discovery
10. discloses
reveals its business and commercial ties, partnerships and interests
11. takes position
declares openly what he stands for and why
12. invites collaboration, contribution
understand and favours the power of inclusiveness and participation
The digital content curator
135. 9. credits, attributes
provides visible and tangible credit to sources and contributors
to help further information discovery
10. discloses
reveals its business and commercial ties, partnerships and interests
11. takes position
declares openly what he stands for and why
12. invites collaboration, contribution
understand and favours the power of inclusiveness and participation
The digital content curator
136. 9. credits, attributes
provides visible and tangible credit to sources and contributors
to help further information discovery
10. discloses
reveals its business and commercial ties, partnerships and interests
11. takes position
declares openly what he stands for and why
12. invites collaboration, contribution
understand and favours the power of inclusiveness and participation
The digital content curator
137. 9. credits, attributes
provides visible and tangible credit to sources and contributors
to help further information discovery
10. discloses
reveals its business and commercial ties, partnerships and interests
11. takes position
declares openly what he stands for and why
12. invites collaboration, contribution
understand and favours the power of inclusiveness and participation
The digital content curator