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Google Analytics For Flash

How to install and use Google Analytics For Flash and some key concepts about web analytics.

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Google Analytics For Flash

  1. Google Analytics for Flash
  2. Dominic Gélineau Flash developer Analytics, Animation, SEO [email_address] Blog: www.zedia.net Twitter: http://www.twitter.com/zedia WE ARE HIRING [email_address]
  3. Why care about analytics? <ul><li>Because it’s cool </li></ul><ul><li>To provide data to your clients on the impact of what you are doing </li></ul><ul><li>To give you feedback on the effectivness of your work </li></ul>
  4. Why Google Analytics? <ul><li>It’s free </li></ul><ul><li>It’s widely used </li></ul><ul><li>It has a concept called event </li></ul><ul><li>It now has a library just for Flash </li></ul>
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  8. Basic concepts about web analytics <ul><li>PageViews </li></ul><ul><li>Events </li></ul>
  9. PageViews <ul><li>The PageViews model is based on the HTML version of a web page </li></ul><ul><li>The real idea behind a pageView is NAVIGATION </li></ul><ul><li>In HTML this is sent automaticaly every time the user changes or refresh the page </li></ul><ul><li>In Flash we have to do this manually </li></ul><ul><li>We should try and keep the same syntax </li></ul><ul><li>as HTML for consistency </li></ul>
  10. Events <ul><li>The real idea behind events is INTERACTION </li></ul><ul><li>Whenever you want to track something that is not related to navigation you should use an event. </li></ul><ul><li>In Google Analytics Events are not enabled for all profiles </li></ul><ul><li>http://code.google.com/p/gaforflash/wiki/EventTrackingRequest </li></ul>
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  12. Google Analytics for Flash Library <ul><li>http://code.google.com/p/gaforflash/ </li></ul><ul><li>Just search Google for «Google Analytics for Flash» </li></ul>
  13. How to install it <ul><li>Flex and Flash CS4 can import SWC </li></ul><ul><li>Flash CS3 can’t </li></ul><ul><li>Download the library from SVN </li></ul><ul><li>Put the SWC file in this folder: </li></ul><ul><li>C:Program FilesAdobeAdobe Flash CS3languageConfigurationComponents </li></ul><ul><li>Macintosh HD:Applications:Adobe Flash CS3:Configuration:Components </li></ul>
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  15. Sample Code import com.google.analytics.AnalyticsTracker; import com.google.analytics.GATracker; var _tracker:AnalyticsTracker = new GATracker ( main, “UA-7777777-7”, “AS3”); _tracker.trackPageview(yourSectionName + “/”);
  16. More on Events <ul><li>_tracker.trackEvent(“English”, “Client Quiz”, “Question 3”, value); </li></ul><ul><li>Category, Action, Label, value </li></ul><ul><li>Only the two first are mandatory </li></ul><ul><li>Value is an integer </li></ul><ul><li>No standards, no real guidelines </li></ul>
  17. 2 Modes: AS3 vs Bridge <ul><li>The library can work in two modes, AS3 or Bridge. Each of them has there advantages. </li></ul>
  18. AS3 Mode <ul><li>Stand Alone mode </li></ul><ul><li>Doesn’t require javascript </li></ul><ul><li>Usefull for full Flash website </li></ul><ul><li>Usefull when you don’t control the HTML that wraps the swf like for widgets or games </li></ul>
  19. Bridge Mode <ul><li>var _tracker:AnalyticsTracker = new GATracker (main, “window.PageTracker”, “Bridge”); </li></ul><ul><li>Integrates better when the Flash part of a website is minor </li></ul><ul><li>Enables more of the Google Analytics API like E-commerce </li></ul><ul><li>allowScriptAccess = always </li></ul>
  20. Visual Debug <ul><li>var _tracker:AnalyticsTracker = new GATracker (main, “ UA-7777777-7 ”, “AS3”, true);    </li></ul><ul><li>One of the coolest features of GA for Flash </li></ul><ul><li>Permits you to see in real time what is being sent to Google </li></ul><ul><li>Clear advantage over the old way, which was to wait 3 hours and check to see if everything worked </li></ul>
  21. Visual Debug Screenshot
  22. What should you track <ul><li>Too much is like not enough </li></ul><ul><li>Tracking errors is really helpful </li></ul>
  23. One draw back <ul><li>The library will add 40k to your project </li></ul><ul><li>Might not be the best thing for all project </li></ul><ul><li>Like banners </li></ul>
  24. Links <ul><li>Google Code – http://code.google.com/p/gaforflash/ </li></ul><ul><li>Developer group – http://groups.google.com/group/ga-for-flash?pli= 1 </li></ul><ul><li>Adobe Max presentation on GA for Flash – http://tv.adobe.com/#vi+f15385v1040 </li></ul>
  25. Questions?
  26. Thank you Dominic Gélineau [email_address] www.zedia.net http://www.twitter.com/zedia

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How to install and use Google Analytics For Flash and some key concepts about web analytics.

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