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Why Social Media Matters?


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This shows how important Social Media is to any business and some of the compelling reasons why they need to get involved.

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Why Social Media Matters?

  1. 1. WhySocial MediaMatters? CONSTRUCT
  2. 2. OVERVIEW Which of the following have you used in the last 10 days? • Facebook • YouTube • Blogs • LinkedIn • Twitter • Flickr • Newsfeeds CONSTRUCT2
  3. 3. What can Social Media do for you business A new and active touchpoint to communicate with your customers A platform to spread and share your Brand message and values A 2-way channel to allow your customers to engage with your Brand A less formal communications channel to connect with real people Platform to engage with customers and turn them into Brand Advocates Influence customers and encourage them to make Social Recommendations of your brand to their personal networks Provide real measurable returns on your marketing investments The most popular platform on the Internet today CONSTRUCT3
  4. 4. What Social Media is Not Not a 1 way channel for broadcasting your offers, discounts and print advertising Not a one-off activity - It needs to be planned, executed and monitored Is not a FAD - its here to stay! Is not just for large companies - everyone wants to Social Media is not FREE CONSTRUCT4
  5. 5. IntroductionReal World Experience‣ Bacardi Facebook Campaign Build FB Photo contest and manage Campaign‣ Casio Facebook Pages Manage FB Pages, Campaigns and Contests‣ Dumex Singapore Build custom FB apps and Contests‣ Digital Marketing for a successful SaaS Product used by over 100,000 people around the world.‣ Krish The Restaurant Digital & Social Strategy‣ Social Strategy and manage Social Media presence
  6. 6. What makes Construct different?‣Data Driven approach with Measurable ROI‣Certified Partners to Google and Inbound Marketing in Analytics, Conversions and Adwords CONSTRUCT
  7. 7. BacardiFacebookCampaign- Facebook Fan Page Creation and Management- Facebook Contest Development- Social Ads- Customer Engagement 7 CONSTRUCT
  8. 8. CasioG-ShockFacebook- Content Planning andEngagement- Custom Landing pages- Social Ads 8 CONSTRUCT
  9. 9. UrbanJourneySocial Media- Social Media Consulting- Content Planning and Writing- Facebook, Twitter, Blog- Monitoring and User Engagement- Social Ads 9 CONSTRUCT
  10. 10. KrishDigitalMarketing- Digital Strategy Audit- Social Media Consulting- Social Apps Integration 10 CONSTRUCT
  11. 11. Service OfferingPackage- Social Media Content Strategy- Facebook and Twitter Management and Monitoring- Customer and Influencer Engagement- Monthly Reporting 11 CONSTRUCT