YouTube Marketing Tutorial

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7 Simple Ways to Create Stunning Videos and Market Them on YouTube. Watch Now!

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  • This is a very handy list of tips, to add to point 34, steal your competitors tag, since youtube no longer display those tags, then the way out is find a method of stealing those tags from your competitors, i have found a pretty nice tool that does this painlessly it helps you extract those tags from any youtube video, it can be downloaded freely from here.... http://www.youtubetagslist.com This would help you cut down the time you will spend cracking your brain using google keyword tool.
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YouTube Marketing Tutorial

  1. 1. Video Marketing WebinarPresenter: Zeke Camusio, CEO of The Outsourcing Company (www.TheOutsourcingCompany.com)
  2. 2. About Me• CEO of The Outsourcing Company• Serial Entrepreneur• Author of The Internet Marketing Bible• Columnist for Entrepreneur.com, Startup Nation and Search Engine Journal• 300+ Clients (Including Subaru, Burger King and Chevrolet)
  3. 3. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  4. 4. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  5. 5. Mind-Blowing Stats• 170 million Americans watch videos online• YouTube gets 3 billion views a day• 10% of those are from mobile devices• The average American spends 3.5 hours a week watching videos online• Videos can have up to 3 times the conversion rate of text copy• 75% of C-level executives in the US watch videos online every week
  6. 6. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  7. 7. Equipment and Tools• Any camera works!• It’s all about the quality of the audio• Flip Camera
  8. 8. Equipment and Tools• Windows Movie Maker / iMovie• Animoto.com
  9. 9. Equipment and Tools• GoAnimate.com and Voices.com
  10. 10. Equipment and Tools• Screen recording software: Jing / Camtasia
  11. 11. Equipment and Tools• Skype + Call Recorder for Skype
  12. 12. Equipment and Tools• YourBrandLive.com
  13. 13. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  14. 14. Competitive Analysis• 3 types of videos that work: funny, weird and useful.
  15. 15. Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
  16. 16. Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
  17. 17. Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
  18. 18. Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
  19. 19. Competitive Analysis• Keyword research: UbberSuggest + Google Keyword Tool
  20. 20. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  21. 21. 7 Great Ideas• Idea #1: Introduce your team
  22. 22. 7 Great Ideas• Idea #2: Show your processes
  23. 23. 7 Great Ideas• Idea #3: Show your products being used
  24. 24. 7 Great Ideas• Idea #4: Explain what makes your company unique
  25. 25. 7 Great Ideas• Idea #5: Explain what you can do for your customers
  26. 26. 7 Great Ideas• Idea #6: Get video testimonials MailVu.com
  27. 27. 7 Great Ideas• Idea #7: Ask your audience to create videos for you
  28. 28. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  29. 29. YouTube vs. Vimeo vs. Wistia Vimeo YouTube WistiaVisibility B A BCustomization A C AAnalytics B B APrice B A B
  30. 30. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  31. 31. 6 YouTube Tricks• Trick #1: Pick the perfect thumbnail
  32. 32. 6 YouTube Tricks• Trick #2: Link back to your blog
  33. 33. 6 YouTube Tricks• Trick #3: Use your keywords in the title and the description
  34. 34. 6 YouTube Tricks• Trick #4: Use annotations
  35. 35. 6 YouTube Tricks• Trick #5: “Steal” your competitors tags
  36. 36. 6 YouTube Tricks• Trick #6: Create a unique tag
  37. 37. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  38. 38. Show Me the Money• The wrong way to do it Watch Buy My Video Product• The right way to do it Provide Watch See More Get a Free Buy My More Video Content _______ Product Content
  39. 39. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!
  40. 40. Thank You! www.bit.ly/video-marketing-tutorialwww.bit.ly/video-marketing-resources Zeke Camusio zeke@TheOutsourcingCompany.com 503-367-7561

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