Do You Have Friends Who Wanted to Be Here But Couldn’t Make It?<br />Feel Free to Give them a Call and Let them Know That ...
Social Media Marketing<br />How to Grow Your Business UsingFacebook, LinkedIn, Twitter and YouTube<br />
“Who the Heck Are You?”<br />Zeke Camusio<br />Founder and CEO of <br />
“What Are You Going to Try to Sell Me?”<br />
“Where’s that Sexy Accent From?”<br />Answer: Argentina<br />Very Important Note: My wife told me I need to say I’m marrie...
Raise Your Hand If…<br />
What You Can Expect from this Event<br />Doing Social Media Marketing the Smart Way<br />Q&A<br />Facebook Marketing<br />...
A Few Important Things<br />PowerPoint presentation link: www.bit.ly/smm-presentation-zeke<br />Video: www.bit.ly/smm-vide...
So, What Is Social Media Marketing?<br />
So, What Is Social Media Marketing?<br />A way to use technology to connect with people.<br />Not a numbers game.<br />Not...
How Do You Stand Out?<br />Be Unique<br />Be Generous<br />
Why You Shouldn’t ObsessOver Social Media Metrics<br />
Why You Need a Plan<br />
To Sum It Up…<br />Think QUALITY of connections, not quantity<br />Be GENEROUS and UNIQUE<br />Have a PLAN<br />
Questions?<br />
Tip #1: Get a Facebook Page<br />Liking is easier<br />No fans limit<br />You can message all your fans at once!<br />http...
Tip #2: Promote Events<br />
Tip #3: Organize Contests<br />Video / PhotoSong / Story<br />
Tip #4: Integrate Facebook with Your Site<br />
Tip #5: Use Reveal Tabs and Calls to Action<br />
Some Companies Doinga Great Job on Facebook<br />
Ben & Jerry’s<br />
Pizza Hut<br />
Starbucks<br />
Red Bull<br />
Jack In The Box<br />
Having Fun in San Francisco<br />
To Sum It Up…<br />Get a PAGE<br />Promote EVENTS<br />Organize CONTESTS<br />INTEGRATE Facebook with your site<br />Use R...
Questions?<br />
Tip #1: Formatting Matters<br />
Tip #2: Get More Twitter Followers<br />Organically:<br />Your website, blog, newsletter, email signature, your content on...
Free or Fast?<br />
Tip #3: Get Noticed by the Influencers in Your Industry <br />
Tip #4: Monitor Key Words<br />
Tip #5: Schedule Your Tweets<br />
Tip #6: Integrate Twitter with Your Site<br />ShareThis<br />Just a Button!<br />LifeStream<br />
To Sum It Up…<br />FORMAT your tweets right<br />Get more FOLLOWERS<br />MONITOR keywords<br />SCHEDULE your tweets<br />I...
Questions?<br />
Networking Time!<br />
Tip #1: Create an Attractive Profile<br />
Tip #2: Get Recommendations<br />
Tip #3: Reach Out to People<br />
Tip #4: Join Groups<br />
Tip #5: Start a Discussion<br />
Tip #6: Add a Link!<br />
Tip #7: Start Your Own Group<br />
Tip #8: Answer Questions<br />
Tip #9: Promote an Event<br />
Tip #10: Link Your Blog and Your LinkedIn Profile Together<br />
To Sum It Up…<br />Create an attractive PROFILE<br />Get RECOMMENDED<br />REACH OUT to people<br />Use the GROUPS (join, s...
Questions?<br />
Tip #1: Anyone Can Do a Video<br />Camtasia<br />
Tip #2: Learn What Works on YouTube<br />Funny<br />Weird<br />Useful<br />
Tip #3: Customize Your Channel<br />
Tip #4: Put Your URL in the Description<br />
Tip #5: Put Your Keywords Everywhere<br />
Tip #5: Put Your Keywords Everywhere<br />https://adwords.google.com/select/KeywordToolExternal<br />
Tip #6: “Steal” Keywordsfrom Successful Videos<br />
Tip #7: Choose the Best Thumbnail<br />My Account > My Videos > Edit<br />
Tip #8: Use Video Responses<br />
Tip #8: Use Video Responses<br />
Tip #9: Create Playlists<br />
Tip #10: Use Calls to Action<br />
Tip #10: Use Calls to Action<br />2<br />3<br />1<br />
Tip #11: Promote Your Videos Outside YouTube<br />Email contacts, friends, co-workers<br />Blog subscribers<br />Twitter, ...
To Sum It Up…<br />CUSTOMIZE your channel<br />Put your WEBSITE in the description<br />Use KEYWORDS<br />Pick your THUMBN...
Questions?<br />
Get Invited to the Next Event<br />www.bit.ly/zeke-pdx-seminars<br />
Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br /...
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Social Media Marketing - March 2011

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Social Media Marketing - March 2011

  1. 1. Do You Have Friends Who Wanted to Be Here But Couldn’t Make It?<br />Feel Free to Give them a Call and Let them Know That We’ll Be Broadcasting this Event Live All Over the World! They Can Go to:<br />www.YourBrandLive.com/SocialMedia<br />Powered By <br />
  2. 2. Social Media Marketing<br />How to Grow Your Business UsingFacebook, LinkedIn, Twitter and YouTube<br />
  3. 3. “Who the Heck Are You?”<br />Zeke Camusio<br />Founder and CEO of <br />
  4. 4. “What Are You Going to Try to Sell Me?”<br />
  5. 5. “Where’s that Sexy Accent From?”<br />Answer: Argentina<br />Very Important Note: My wife told me I need to say I’m married<br />
  6. 6. Raise Your Hand If…<br />
  7. 7. What You Can Expect from this Event<br />Doing Social Media Marketing the Smart Way<br />Q&A<br />Facebook Marketing<br />Q&A<br />Twitter Marketing<br />Q&A<br />Networking + Food and Drinks!<br />LinkedIn Marketing<br />Q&A<br />YouTube Marketing<br />Q&A<br />
  8. 8. A Few Important Things<br />PowerPoint presentation link: www.bit.ly/smm-presentation-zeke<br />Video: www.bit.ly/smm-video-zeke<br />LIVE Webcasting!: www.YourBrandLive.com/SocialMediaPowered by<br />
  9. 9. So, What Is Social Media Marketing?<br />
  10. 10. So, What Is Social Media Marketing?<br />A way to use technology to connect with people.<br />Not a numbers game.<br />Not a marketplace.<br />
  11. 11. How Do You Stand Out?<br />Be Unique<br />Be Generous<br />
  12. 12. Why You Shouldn’t ObsessOver Social Media Metrics<br />
  13. 13. Why You Need a Plan<br />
  14. 14. To Sum It Up…<br />Think QUALITY of connections, not quantity<br />Be GENEROUS and UNIQUE<br />Have a PLAN<br />
  15. 15. Questions?<br />
  16. 16.
  17. 17. Tip #1: Get a Facebook Page<br />Liking is easier<br />No fans limit<br />You can message all your fans at once!<br />http://www.facebook.com/pages<br />
  18. 18. Tip #2: Promote Events<br />
  19. 19. Tip #3: Organize Contests<br />Video / PhotoSong / Story<br />
  20. 20. Tip #4: Integrate Facebook with Your Site<br />
  21. 21. Tip #5: Use Reveal Tabs and Calls to Action<br />
  22. 22. Some Companies Doinga Great Job on Facebook<br />
  23. 23. Ben & Jerry’s<br />
  24. 24. Pizza Hut<br />
  25. 25. Starbucks<br />
  26. 26. Red Bull<br />
  27. 27. Jack In The Box<br />
  28. 28. Having Fun in San Francisco<br />
  29. 29. To Sum It Up…<br />Get a PAGE<br />Promote EVENTS<br />Organize CONTESTS<br />INTEGRATE Facebook with your site<br />Use REVEAL TABS and calls to action<br />ENGAGE with your fans and friends<br />
  30. 30. Questions?<br />
  31. 31.
  32. 32. Tip #1: Formatting Matters<br />
  33. 33. Tip #2: Get More Twitter Followers<br />Organically:<br />Your website, blog, newsletter, email signature, your content on other sites, business cards, etc.<br />Follow Users So They Follow You Back:<br />Search by location<br />Search by keywords in tweets<br />Search by keywords in profiles<br />Follow users who follow the “movers and shakers”<br />
  34. 34. Free or Fast?<br />
  35. 35. Tip #3: Get Noticed by the Influencers in Your Industry <br />
  36. 36. Tip #4: Monitor Key Words<br />
  37. 37. Tip #5: Schedule Your Tweets<br />
  38. 38. Tip #6: Integrate Twitter with Your Site<br />ShareThis<br />Just a Button!<br />LifeStream<br />
  39. 39. To Sum It Up…<br />FORMAT your tweets right<br />Get more FOLLOWERS<br />MONITOR keywords<br />SCHEDULE your tweets<br />INTEGRATE Twitter with your site<br />
  40. 40. Questions?<br />
  41. 41. Networking Time!<br />
  42. 42.
  43. 43. Tip #1: Create an Attractive Profile<br />
  44. 44. Tip #2: Get Recommendations<br />
  45. 45. Tip #3: Reach Out to People<br />
  46. 46. Tip #4: Join Groups<br />
  47. 47. Tip #5: Start a Discussion<br />
  48. 48. Tip #6: Add a Link!<br />
  49. 49. Tip #7: Start Your Own Group<br />
  50. 50. Tip #8: Answer Questions<br />
  51. 51. Tip #9: Promote an Event<br />
  52. 52. Tip #10: Link Your Blog and Your LinkedIn Profile Together<br />
  53. 53. To Sum It Up…<br />Create an attractive PROFILE<br />Get RECOMMENDED<br />REACH OUT to people<br />Use the GROUPS (join, start discussions, share links, create your own)<br />ANSWER questions<br />Promote an EVENT<br />Link your BLOG and your LinkedIn profile<br />
  54. 54. Questions?<br />
  55. 55.
  56. 56. Tip #1: Anyone Can Do a Video<br />Camtasia<br />
  57. 57. Tip #2: Learn What Works on YouTube<br />Funny<br />Weird<br />Useful<br />
  58. 58. Tip #3: Customize Your Channel<br />
  59. 59. Tip #4: Put Your URL in the Description<br />
  60. 60. Tip #5: Put Your Keywords Everywhere<br />
  61. 61. Tip #5: Put Your Keywords Everywhere<br />https://adwords.google.com/select/KeywordToolExternal<br />
  62. 62. Tip #6: “Steal” Keywordsfrom Successful Videos<br />
  63. 63. Tip #7: Choose the Best Thumbnail<br />My Account > My Videos > Edit<br />
  64. 64. Tip #8: Use Video Responses<br />
  65. 65. Tip #8: Use Video Responses<br />
  66. 66. Tip #9: Create Playlists<br />
  67. 67. Tip #10: Use Calls to Action<br />
  68. 68. Tip #10: Use Calls to Action<br />2<br />3<br />1<br />
  69. 69. Tip #11: Promote Your Videos Outside YouTube<br />Email contacts, friends, co-workers<br />Blog subscribers<br />Twitter, Facebook and LinkedIn<br />Embed them on your site / blog<br />ASK PEOPLE TO SHARE!<br />
  70. 70. To Sum It Up…<br />CUSTOMIZE your channel<br />Put your WEBSITE in the description<br />Use KEYWORDS<br />Pick your THUMBNAILS<br />Use VIDEO RESPONSES and PLAYLISTS<br />Don’t forget about the CALLS TO ACTION<br />
  71. 71. Questions?<br />
  72. 72. Get Invited to the Next Event<br />www.bit.ly/zeke-pdx-seminars<br />
  73. 73. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br /> @ZekeCamusio<br /> LinkedIn.com/in/ZekeCamusio<br /> Facebook: Facebook.com/ZekeCamusio<br />

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