Local SEO Webinar

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Local SEO Webinar

  1. 1. Local SEO<br />How Local Businesses CanWin at the Google Game<br />
  2. 2. Why It’s Important<br />
  3. 3. Great News for the Small Guys!<br />
  4. 4. A 3-Step Process<br />
  5. 5. Step 1: Claim Your Google Places Page<br />www.google.com/places<br />
  6. 6. Step 2: Claim Your “Other”Places Listings<br />Yahoo! Local<br />Bing Local<br />InfoUSA<br />Yellow Pages<br />Localeze<br />Yelp<br />Acxiom (via UniversalBusinessListing.org)<br />SuperPages<br />
  7. 7. Step 3: Claim Your Listings at Industry-Specific Sites<br />
  8. 8. Step 3: Claim Your Listings at Industry-Specific Sites<br />
  9. 9. Step 3: Claim Your Listings at Industry-Specific Sites<br />
  10. 10. How to Optimize Your Listings<br />
  11. 11. Verify Your Listings<br />
  12. 12. Your Location Matters<br />
  13. 13. Use a Local Phone Number<br />
  14. 14. Don’t Hide Your Address<br />
  15. 15. Use Keywords<br />
  16. 16. Don’t Forget to Mention Your Products<br />
  17. 17. Use as Many Categories as You’re Allowed<br />
  18. 18. Add Photos and Videos<br />
  19. 19. Optimize Your Site<br />One page per location<br />Keyword in page title (e.g. “Italian Restaurant in New York”), meta description, H1 tag and inbound links anchor text.<br />Put the address on your page (use microformats)<br />
  20. 20. Offer Coupons<br />
  21. 21. Get Reviews!<br />Get REAL reviews<br />Velocity<br />Not all from new accounts / same IP address<br />Not all from Google Places<br />You’re not supposed to offer incentives<br />Be proactive<br />Send email with links to 3-5 review sites<br />Allow people to review you “on the spot”<br />
  22. 22. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br />
  23. 23. Questions<br />
  24. 24. Download the Slides and the Spreadsheet Template<br />www.bit.ly/zeke-local-seo<br />

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