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Marketing and Evangelism

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A talk I gave to a group of sixth-form students about what it means to be an Evangelist for your company.

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Marketing and Evangelism

  1. 1. Evangelism: telling good newsZach BeauvaisPlatform Evangelist, Talis
  2. 2. Evangelism? The Greek word εὐαγγέλιον originally meant a reward for good news given to the messenger (εὔ = "good",ἀγγέλλω = "I bring a message"
  3. 3. Evangelism? The Greek word εὐαγγέλιον originally meant a reward for good news given to the messenger (εὔ = "good",ἀγγέλλω = "I bring a message" Good news
  4. 4. Evangelism? The Greek word εὐαγγέλιον originally meant a reward for good news given to the messenger (εὔ = "good",ἀγγέλλω = "I bring a message" Good news Telling a story
  5. 5. Evangelism? The Greek word εὐαγγέλιον originally meant a reward for good news given to the messenger (εὔ = "good",ἀγγέλλω = "I bring a message" Good news Telling a story Spreading the word
  6. 6. Evangelism? The Greek word εὐαγγέλιον originally meant a reward for good news given to the messenger (εὔ = "good",ἀγγέλλω = "I bring a message" Good news Telling a story Spreading the word Getting people excited
  7. 7. Good News
  8. 8. Good News What makes good news?
  9. 9. Good News What makes good news? * What do you tell your friends about?
  10. 10. Good News What makes good news? * What do you tell your friends about? * Why?
  11. 11. Good News What makes good news? * What do you tell your friends about? * Why? * I have a dog, and I tell everyone about him, cause I’m excited and find him interesting
  12. 12. Good News What makes good news? * What do you tell your friends about? * Why? * I have a dog, and I tell everyone about him, cause I’m excited and find him interesting * But what’s the catch? What if others aren’t interested as you are?
  13. 13. Good News
  14. 14. Good News Joining the conversation (don’t be boring :) )
  15. 15. Good News Joining the conversation (don’t be boring :) ) * What are other people talking about?
  16. 16. Good News Joining the conversation (don’t be boring :) ) * What are other people talking about? * Crafting the story to match
  17. 17. Good News Joining the conversation (don’t be boring :) ) * What are other people talking about? * Crafting the story to match * tools like :
  18. 18. Good News Joining the conversation (don’t be boring :) ) * What are other people talking about? * Crafting the story to match * tools like :
  19. 19. Good News Joining the conversation (don’t be boring :) ) * What are other people talking about? * Crafting the story to match * tools like :
  20. 20. Good News Joining the conversation (don’t be boring :) ) * What are other people talking about? * Crafting the story to match * tools like :
  21. 21. Good News
  22. 22. Good News Marketing and Evangelism
  23. 23. Good News Marketing and Evangelism * Push and Pull
  24. 24. Good News Marketing and Evangelism * Push and Pull * Not one or the other, both can coexist
  25. 25. Good News Marketing and Evangelism * Push and Pull * Not one or the other, both can coexist * Different purposes, different tactics
  26. 26. Good News Marketing and Evangelism * Push and Pull * Not one or the other, both can coexist * Different purposes, different tactics * Similar skills, different audiences (it’s new)
  27. 27. Good News Marketing and Evangelism * Push and Pull * Not one or the other, both can coexist * Different purposes, different tactics * Similar skills, different audiences (it’s new) * Some things are both by nature
  28. 28. Good News Marketing and Evangelism * Push and Pull * Not one or the other, both can coexist * Different purposes, different tactics * Similar skills, different audiences (it’s new) * Some things are both by nature * It’s a matter of perspective
  29. 29. Good News Marketing and Evangelism * Push and Pull * Not one or the other, both can coexist * Different purposes, different tactics * Similar skills, different audiences (it’s new) * Some things are both by nature * It’s a matter of perspective * It forces you to think about why someone else should care...
  30. 30. Good News
  31. 31. Good News Get your Feet Wet
  32. 32. Good News Get your Feet Wet * Be part of the world that’s going on
  33. 33. Good News Get your Feet Wet * Be part of the world that’s going on * Be positive, it makes a huge difference
  34. 34. Good News Get your Feet Wet * Be part of the world that’s going on * Be positive, it makes a huge difference * Keep your eyes open to what’s going on in the wider story
  35. 35. Good News Get your Feet Wet * Be part of the world that’s going on * Be positive, it makes a huge difference * Keep your eyes open to what’s going on in the wider story * Make a Splash
  36. 36. This work is Copyright © 2010 Talis Systems Limited.It is licensed under the Creative Commons Attribution 3.0 Unported License.Full details at: http://creativecommons.org/licenses/by/3.0/You are free: to Share — to copy, distribute and transmit the work to Remix — to adapt the workUnder the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).• For any reuse or distribution, you must make clear to others the license terms of this work.• Any of the above conditions can be waived if you get permission from the copyright holder.• Nothing in this license impairs or restricts the authors moral rights.• Some Content in the work may be licensed under different terms, this is noted separately. • All Images in this presentation are © Zach Beauvais, and licensed under CC By and Share Alike via flickr (http:// www.flickr.com/photos/beauvais)

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