Young and Wired How today’s young tech elite will influence the libraries of tomorrow 11.03.06 Mary Madden Tampa Bay Libra...
Way back in 1993, the internet was… <ul><li>“ headless, anarchic, million-limbed” and “spreading like bread-mold”   - Bruc...
Internet Marketing 101 <ul><li>Why use the internet? </li></ul><ul><li>Freedom </li></ul><ul><li>Free information and comm...
Libraries are the living internet… <ul><li>Libraries are connected nodes of information and community exchange that we use...
Internet and Broadband Adoption 1996-2006 All internet - 147 mill. Broadband -  83 mill.
Internet Access at Libraries <ul><li>98.4% of public library branches in the U.S. now offer public internet access   </li>...
Beyond the Digital Divide <ul><li>Libraries are well-equipped to serve patrons at the most crucial points in technology ad...
Libraries and Information Overload <ul><li>The more we become overwhelmed with information and gadget overload, the more w...
Libraries & Teens <ul><li>Teens need libraries, but are among the least likely to recognize what they have to offer. </li>...
Where Teens and Libraries Meet <ul><li>Teens    Technology    Libraries </li></ul><ul><li>1. Both use technology to conn...
Where Teens and Libraries Meet  <ul><li>2. Both Teens and Libraries have experienced a great deal of change in a very shor...
Where Teens and Libraries Meet <ul><li>3.  Both Teens and Libraries will always know something the other doesn’t know.   <...
Today’s Teen – Born 1990 Personal computers are 15 years old  Tim Berners-Lee writes World Wide Web program
Today’s Teen – First Grade 1996   Palm Pilot goes on the market
Today’s Teen –  Fourth Grade 1999 <ul><li>Sean Fanning creates </li></ul><ul><li>Napster </li></ul>
Today’s Teen – Starts Middle School 2001 Wikipedia - 2001
Today’s Teen – Middle School 2001
Today’s Teen – Middle School 2003 Skype - 2003
Today’s Teen – Starts High School 2004 Podcasts – 2004
Today’s Teen – Sophomore Year 2005 YouTube – 2005
Today’s Teen – Junior Year 2006 <ul><li>The Year of MySpace: </li></ul><ul><li>More than 100 million accounts created </li...
Teen Reality #1  <ul><li>Teens are technology-rich and enveloped by a wired world: </li></ul><ul><li>83% of all teens say ...
Teen Reality #2 <ul><li>Mobile gadgets allow them to enjoy media and communicate anywhere </li></ul><ul><li>84% report own...
Laptops <ul><li>32% of teens own laptops </li></ul><ul><li>30% of adults own laptops </li></ul>
MP3 Players <ul><li>45% of teens own MP3 Players </li></ul><ul><li>20% of adults own MP3 players </li></ul><ul><li>CBSMark...
Teen Reality #3 <ul><li>Teens are multimedia multi-taskers: </li></ul><ul><li>Multi-tasking is a way of life – and people ...
Kaiser Family Foundation,  Generation M,  March 2005
Kaiser Family Foundation,  Generation M,  March 2005
Teen Reality #4 <ul><li>Teens know that ordinary citizens can be publishers, movie makers, artists, song creators, and sto...
<ul><li>33% of online teens share their own creations online, such as artwork, photos, stories, or videos </li></ul>Sharin...
<ul><li>32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or ...
<ul><li>22% report keeping their own personal webpage </li></ul>Personal Webpages
<ul><li>19% have created their own online journal or blog </li></ul>Creating a Blog
Remixing <ul><li>19% of all online teens say they remix content they find online into their own artistic creations </li></...
Teen Reality #5 <ul><li>Today's online teens have grown up amidst the chaos of the digital copyright debate, and it shows ...
Impact and Implications <ul><li>Those who have grown up with interactive media want to manipulate, remix, and share conten...
Impact and Implications <ul><li>Conversations, research, and learning never end </li></ul><ul><li>Expectations about anoth...
Libraries 2.0 <ul><li>The library of the future is… </li></ul><ul><li>Web-enabled and participatory </li></ul><ul><li>Valu...
Thank you! <ul><li>Mary Madden </li></ul><ul><li>Senior Research Specialist </li></ul><ul><li>Pew Internet & American Life...
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Young and Wired: How today's young tech elite will influence the libraries of tomorrow

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Libraries are the living, breathing internet that existed long before the digital network that we know today. They are the connected nodes of information and community exchange that we have relied on to communicate, collaborate, share resources and preserve knowledge in our societies for centuries.

But there are concerns about the future of physical libraries, given that so many of us have easy access to virtual libraries of information on our computers at home. Recent Pew Internet Project research examines technology use by teenagers and suggests how the behavior and expectations of young internet users might shape the libraries of the future.

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  • Young and Wired: How today's young tech elite will influence the libraries of tomorrow

    1. 1. Young and Wired How today’s young tech elite will influence the libraries of tomorrow 11.03.06 Mary Madden Tampa Bay Library Consortium Annual Meeting
    2. 2. Way back in 1993, the internet was… <ul><li>“ headless, anarchic, million-limbed” and “spreading like bread-mold” - Bruce Sterling </li></ul>
    3. 3. Internet Marketing 101 <ul><li>Why use the internet? </li></ul><ul><li>Freedom </li></ul><ul><li>Free information and communication tools </li></ul><ul><li>It belonged to everyone and no one </li></ul><ul><li>These are some of the same values we associate with libraries… </li></ul>
    4. 4. Libraries are the living internet… <ul><li>Libraries are connected nodes of information and community exchange that we use to communicate, collaborate, share resources and preserve knowledge. </li></ul>
    5. 5. Internet and Broadband Adoption 1996-2006 All internet - 147 mill. Broadband - 83 mill.
    6. 6. Internet Access at Libraries <ul><li>98.4% of public library branches in the U.S. now offer public internet access </li></ul><ul><li>63.3% of public library branches offer </li></ul><ul><li>connection speeds of greater than 769kbps </li></ul><ul><li>http://www.ii.fsu.edu </li></ul>
    7. 7. Beyond the Digital Divide <ul><li>Libraries are well-equipped to serve patrons at the most crucial points in technology adoption – during introductory and educational stages and at times when a high-quality, reliable connection is otherwise unavailable </li></ul><ul><li>Internet access is best understood as a spectrum, rather than a simple online vs. offline divide. </li></ul>
    8. 8. Libraries and Information Overload <ul><li>The more we become overwhelmed with information and gadget overload, the more we need librarians to help us make sense of it all… </li></ul>
    9. 9. Libraries & Teens <ul><li>Teens need libraries, but are among the least likely to recognize what they have to offer. </li></ul><ul><li>OCLC study finds that teens and college students consider search engines a better “lifestyle fit” for their information needs. </li></ul><ul><li>While more than 50% described search engines as a perfect information source, just 17% described libraries this way. </li></ul><ul><li>Teenagers are increasingly becoming library immigrants in a land of library natives. </li></ul>
    10. 10. Where Teens and Libraries Meet <ul><li>Teens  Technology  Libraries </li></ul><ul><li>1. Both use technology to connect to people and information </li></ul>
    11. 11. Where Teens and Libraries Meet <ul><li>2. Both Teens and Libraries have experienced a great deal of change in a very short period of time: </li></ul><ul><li>Internet connectivity at public libraries rose from 20.9% to essentially 100% in less than 10 years (FSU, “Public Libraries and the Internet 2006”). </li></ul><ul><li>Teens are also in the midst of major changes in identity and expectations. </li></ul>
    12. 12. Where Teens and Libraries Meet <ul><li>3. Both Teens and Libraries will always know something the other doesn’t know. </li></ul><ul><li>Teens can’t find everything they need to know with Google. </li></ul><ul><li>Libraries can learn from teens who are ambitious internet explorers and often at the leading edge of technology trends. </li></ul>
    13. 13. Today’s Teen – Born 1990 Personal computers are 15 years old Tim Berners-Lee writes World Wide Web program
    14. 14. Today’s Teen – First Grade 1996 Palm Pilot goes on the market
    15. 15. Today’s Teen – Fourth Grade 1999 <ul><li>Sean Fanning creates </li></ul><ul><li>Napster </li></ul>
    16. 16. Today’s Teen – Starts Middle School 2001 Wikipedia - 2001
    17. 17. Today’s Teen – Middle School 2001
    18. 18. Today’s Teen – Middle School 2003 Skype - 2003
    19. 19. Today’s Teen – Starts High School 2004 Podcasts – 2004
    20. 20. Today’s Teen – Sophomore Year 2005 YouTube – 2005
    21. 21. Today’s Teen – Junior Year 2006 <ul><li>The Year of MySpace: </li></ul><ul><li>More than 100 million accounts created </li></ul><ul><li>Third most popular site in the U.S. (after Yahoo and Google) </li></ul>
    22. 22. Teen Reality #1 <ul><li>Teens are technology-rich and enveloped by a wired world: </li></ul><ul><li>83% of all teens say that “most” of the people they know use the internet </li></ul><ul><li>10% say that “some” of the people they know use the internet. </li></ul><ul><li>Just 6% say that very few of the people they know use the internet. </li></ul>
    23. 23. Teen Reality #2 <ul><li>Mobile gadgets allow them to enjoy media and communicate anywhere </li></ul><ul><li>84% report owning at least one personal media device: a desktop or laptop computer, a cell phone or a Personal Digital Assistant </li></ul><ul><li>44% say they have two or more devices </li></ul>
    24. 24. Laptops <ul><li>32% of teens own laptops </li></ul><ul><li>30% of adults own laptops </li></ul>
    25. 25. MP3 Players <ul><li>45% of teens own MP3 Players </li></ul><ul><li>20% of adults own MP3 players </li></ul><ul><li>CBSMarketwatch survey 6.13.06 </li></ul>
    26. 26. Teen Reality #3 <ul><li>Teens are multimedia multi-taskers: </li></ul><ul><li>Multi-tasking is a way of life – and people live in a state of “continuous partial attention” </li></ul><ul><li>--- Linda Stone </li></ul>
    27. 27. Kaiser Family Foundation, Generation M, March 2005
    28. 28. Kaiser Family Foundation, Generation M, March 2005
    29. 29. Teen Reality #4 <ul><li>Teens know that ordinary citizens can be publishers, movie makers, artists, song creators, and storytellers </li></ul><ul><li>57% of online teens have created some kind of content for the internet </li></ul>
    30. 30. <ul><li>33% of online teens share their own creations online, such as artwork, photos, stories, or videos </li></ul>Sharing Creative Work
    31. 31. <ul><li>32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments </li></ul>Working for Others
    32. 32. <ul><li>22% report keeping their own personal webpage </li></ul>Personal Webpages
    33. 33. <ul><li>19% have created their own online journal or blog </li></ul>Creating a Blog
    34. 34. Remixing <ul><li>19% of all online teens say they remix content they find online into their own artistic creations </li></ul><ul><li>35% of teen bloggers remix content </li></ul>
    35. 35. Teen Reality #5 <ul><li>Today's online teens have grown up amidst the chaos of the digital copyright debate, and it shows </li></ul>
    36. 36. Impact and Implications <ul><li>Those who have grown up with interactive media want to manipulate, remix, and share content. </li></ul><ul><li>Ideas about intellectual property and fair use change </li></ul><ul><li>They expect to be in conversation with other creators. </li></ul>
    37. 37. Impact and Implications <ul><li>Conversations, research, and learning never end </li></ul><ul><li>Expectations about another’s “availability” change and spontaneous communications increase </li></ul><ul><li>Teens hope they can get help from peers and teachers and librarians whenever they need it </li></ul>
    38. 38. Libraries 2.0 <ul><li>The library of the future is… </li></ul><ul><li>Web-enabled and participatory </li></ul><ul><li>Valued as a physical space </li></ul><ul><li>Made of people! </li></ul>
    39. 39. Thank you! <ul><li>Mary Madden </li></ul><ul><li>Senior Research Specialist </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>

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