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Colin Fitzpatrick
Inbound Marketing Specialist
hubspot.com
What is Inbound Marketing?
STOP FORCING leads through
your decision process.
START ATTRACTING consumers
through relevant, useful, easy-to-
find content when they need it.
START RESPONDING
to how customers
make their decisions.
Readiness
to buy…
The Inbound Marketing Methodology
20
Creating Marketing That People Love
START
ATTRACTING
CONSUMERS
THROUGH
RELEVANT,
USEFUL,
EASY-TO-FIND
CONTENT
WHEN THEY
NEED IT.
CREATE
MARKETING
PEOPLE
LOVE.
CONTEXT IS
PERSONAL,
NOT ONE SIZE FITS ALL.
Personalise to increase
responces
TAILOR CONTENT TO YOUR PERSONAS
Have effective calls to action appealing to
people in different stages of the buying cycle
BUILD MARKETING ASSETS.
Blog & eBooks Tools Photos Videos & Podcasts Presentations
Links
Email: cfitzpatrck@hubspot.com
Twitter: @collymonster
LinkedIn: ie.linkedin.com/in/colly
HubSpot Blog: blog.hubspot....
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
What is Inbound Marketing
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What is Inbound Marketing

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What is Inbound Marketing

  1. 1. Colin Fitzpatrick Inbound Marketing Specialist hubspot.com What is Inbound Marketing?
  2. 2. STOP FORCING leads through your decision process.
  3. 3. START ATTRACTING consumers through relevant, useful, easy-to- find content when they need it.
  4. 4. START RESPONDING to how customers make their decisions. Readiness to buy…
  5. 5. The Inbound Marketing Methodology 20 Creating Marketing That People Love
  6. 6. START ATTRACTING CONSUMERS THROUGH RELEVANT, USEFUL, EASY-TO-FIND CONTENT WHEN THEY NEED IT.
  7. 7. CREATE MARKETING PEOPLE LOVE.
  8. 8. CONTEXT IS PERSONAL, NOT ONE SIZE FITS ALL.
  9. 9. Personalise to increase responces
  10. 10. TAILOR CONTENT TO YOUR PERSONAS
  11. 11. Have effective calls to action appealing to people in different stages of the buying cycle
  12. 12. BUILD MARKETING ASSETS. Blog & eBooks Tools Photos Videos & Podcasts Presentations
  13. 13. Links Email: cfitzpatrck@hubspot.com Twitter: @collymonster LinkedIn: ie.linkedin.com/in/colly HubSpot Blog: blog.hubspot.com Marketing Grader: marketing.grader.com Slideshare: slideshare.com/hubspot Culture Code: culturecode.com

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