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How to Change
Things When
Change is Hard
SWITCH
Change
• Think about a current challenge
• Record:
– Information or data you are gathering
– How you are analyzing the sit...
CLINIC I
COST PER DATA-POINT
CLINIC II
REPUTATION
CLINIC III
INNOVATION
In order to effect change you must appeal to the motivation
of the elephant and capitalize on the direction of the rider.
...
THE RIGHT
SIDE OF
THE BRAIN
•Emotion
•Art
•Music
•Creativity
•Intuition
•“Heart”
THE
ELEPHANT
THE LEFT SIDE OF THE BRAIN:
Logic, Language, Science, Math, “Mind”
THE RIDER
People with larger buckets ate
54% more popcorn than those
with medium size buckets.
They gave up in less than half the time with fewer than half
the attempts of those with similar ability who had not been
t...
Where
are we
going?
It’s not up to
me, I am just
doing my job.
Hoo boy! I sure
hope the big guy
knows where we
are going
I...
Direct the Rider
– Find the bright spots
– Script the critical moves
– Point to the destination
Motivate the Elephant
– Fi...
SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD
SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD
SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD
SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD
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SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD

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A 1-day workshop on Everyday Leadership, with content drawn from the book by Chip Heath and Dan Heath

Published in: Business
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SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD

  1. 1. How to Change Things When Change is Hard SWITCH
  2. 2. Change • Think about a current challenge • Record: – Information or data you are gathering – How you are analyzing the situation – Your motivation for change – Your feelings or emotions about the change – Tension between thinking and feeling about the change
  3. 3. CLINIC I COST PER DATA-POINT
  4. 4. CLINIC II REPUTATION
  5. 5. CLINIC III INNOVATION
  6. 6. In order to effect change you must appeal to the motivation of the elephant and capitalize on the direction of the rider. Quotables: “For individuals’ behavior to change, you’ve got to influence not only their environment but their hearts and minds.”
  7. 7. THE RIGHT SIDE OF THE BRAIN •Emotion •Art •Music •Creativity •Intuition •“Heart” THE ELEPHANT
  8. 8. THE LEFT SIDE OF THE BRAIN: Logic, Language, Science, Math, “Mind” THE RIDER
  9. 9. People with larger buckets ate 54% more popcorn than those with medium size buckets.
  10. 10. They gave up in less than half the time with fewer than half the attempts of those with similar ability who had not been tempted before the test.
  11. 11. Where are we going? It’s not up to me, I am just doing my job. Hoo boy! I sure hope the big guy knows where we are going I guess we should have stayed on the path
  12. 12. Direct the Rider – Find the bright spots – Script the critical moves – Point to the destination Motivate the Elephant – Find the feeling – Shrink the change – Grow your people Shape the path – Tweak the environment – Build habits – Rally the herd Framework

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