The document discusses beacon technology and its potential applications for market research. Beacons are small devices that transmit Bluetooth signals to nearby smartphones, allowing location-based actions like push notifications. They can be used to track customer behavior in stores through foot traffic analysis and trigger post-visit surveys. Example use cases described are implementing satisfaction surveys and queue time tracking at quick service restaurants and matching survey answers to foot traffic patterns across departments in a store.
14. Squawk Surveys
Squawk Surveys is a mobile touchpoint specially tailored to the needs of market
researchers. It delivers targeted and engaging survey invitations to your
respondents based on their where-when-what context.
Learn more:
www.squawksurveys.com
ping@squawksurveys.com
+1 347 510 8646