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Destination Style Web Creative For Elle New

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A presentation breaking down the online collaboration between American Express Vacations and Elle Magazine.

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Destination Style Web Creative For Elle New

  1. 1. Web Creative for DESTINATION STYLE This proposal is only a creative starting point.
  2. 2. <ul><li>Homepage </li></ul><ul><li>Site Map </li></ul><ul><li>Future Revenue Opportunity </li></ul><ul><li>Point of Entry </li></ul><ul><li>Featured Supplier/Destination </li></ul><ul><li>AEV Booking Widget </li></ul><ul><li>“Style- Ize Your Trip” </li></ul><ul><li>About Destination Style </li></ul><ul><li>Couture Galore </li></ul><ul><li>Interactive Map </li></ul><ul><li>Wellness Retreats </li></ul><ul><li>BFF Getaways </li></ul><ul><li>Destination Style Events </li></ul><ul><li>Glam Getaway Interactive Quiz </li></ul><ul><li>Other Featured Content/Editorial </li></ul>Table of Contents Click on topic to jump to slide
  3. 4. Paid Advertisement Space Paid Advertisement Space AEV Booking Widget Featured Supplier or Destination Promotional Video Promotional Boxes Interactive Quiz Card Events Banner Space for ELLE Promotional Content Elle Travel Editorial POE Designated 800# About Section
  4. 5. Site Map Elle.com Homepage Destination Style Homepage Featured Supplier About Destination Style Couture Galore Wellness Retreats BFF Getaways Destination Style Events Interactive Quiz Dedicated Landing Page for Featured Supplier Information about the entire DS brand, map of product/ Destinations, Card Member info Shopping focused offers Girlfriend getaway focused offers Spa focused offers List of events and Card Member exclusive deals Solid Line Box = Individual Page Arrow = Click Through Total # of designed pages: 7
  5. 6. Proposed Future Revenue Opportunity Arrow = Click Through Solid Line Box = Individual Page Destination Style Homepage Featured Supplier About Destination Style Couture Galore Wellness Retreats BFF Getaways Destination Style Events Interactive Quiz 728x90 banner & 300x250 banner 728x90 banner & 300x250 banner Line listings, 728x90 banner & 300x250 banner 728x90 banner & 300x250 banner Line listings, 728x90 banner & 300x250 banner Line listings, 728x90 banner & 300x250 banner $ $ $ $ $ $ $ $ $ $ Dollar Sign = Ad Space for Sale $ $ Suggested Sale Prices: TBD
  6. 7. Point of Entry (POE) <ul><li>The primary home for Destination Style will be located on Elle.com </li></ul><ul><li>Elle.com visitors will have access to Destination Style by clicking on the “TRAVEL” tab located on the top navigation bar of ELLE’s homepage </li></ul>
  7. 8. Featured Supplier/Destination <ul><li>Primary spotlight on the Destination Style will highlight a featured resort/hotel or destination </li></ul><ul><li>Featured Supplier/Destination will rotate on a monthly basis </li></ul><ul><li>Featured Supplier/Destination will include a main hi-res picture and small amount of text. </li></ul><ul><li>Click through landing page will feature existing promotion for featured supplier/destination </li></ul><ul><li>Supplier funded in the future </li></ul>
  8. 9. AEV Booking Widget <ul><li>The AEV booking widget will be located on the top-right side of the Destination Style homepage and will grant booking capabilities for Elle.com visitors to book any American Express Vacations package directly on Elle.com . </li></ul><ul><li>Elle.com visitors will have access to book all AEV hotel partners and destinations </li></ul><ul><li>Elle.com visitors will also be able to book exclusive packages designed specifically for Elle followers </li></ul><ul><li>All bookings through this widget will be an Elle exclusive package </li></ul>
  9. 10. How do we make all Destination Style offers exclusive to Elle? “ Style-Ize Your Trip” Will be a prompt “Add On” that will trigger the client to receive a special Elle styled travel bag containing samples from advertisers, a magazine subscription, & more! Solution: Problem:
  10. 11. Destination Style <ul><li>The Destination Style click through will serve as an “About Us” section </li></ul><ul><li>With an interactive map and copy explaining the Destination Style program so Elle followers will understand exactly why this is the travel program for them. </li></ul><ul><li>Ideas: </li></ul><ul><li>Boiler plate with background information about partnership </li></ul><ul><li>At the top of the page have an interactive map highlighting the various destinations enlisted in the program </li></ul><ul><li>Included on the page should be click through buttons leading visitors to the other promo box pages (Couture Galore, Wellness Retreats, BFF) </li></ul><ul><li>Information on Elle exclusive benefits and giveaways (Elle style bag, containing samples from advertisers, a magazine subscription, & more!) </li></ul>
  11. 12. Couture Galore <ul><li>Couture Galore will be where visitors can learn about different shopping areas around the world and find out the best way to visit these destinations </li></ul><ul><li>Packages listed within the Couture Galore will highlight a specific destination and shopping experiences within these destinations </li></ul><ul><li>Ideas: </li></ul><ul><li>At the top of the page have an interactive map highlighting the various destinations enlisted in the program </li></ul><ul><li>Visitors will be able to find information on shopping areas within each destination and be asked to select the special “Style-Ize Your Trip” feature which will add exclusive Elle benefits to their vacation (i.e. Magazine subscription, Elle limited ed. bag) </li></ul><ul><li>Also listed will be available tours via Plan Ahead Services (including exclusive Elle tours) </li></ul>This will be a prompt “Add On” button that will trigger the client to receive their special Elle style bag, containing samples from advertisers, a magazine subscription, & more! STYLE-IZE YOUR TRIP
  12. 13. Couture Galore Destination Style Interactive Map Featured Offers Featured section description Paid Advertisement Space Paid Advertisement Space featured page
  13. 14. Interactive Map Online users can hover their mouse over the map and highlight various destinations of interest. To further explore an area the user can click on a desired continent and the map will zoom-in to that particular region. Once zoomed-in the map will display highlighted cities within the Destination Style program and allow users to click on their desired city for detailed information. Once online users click on their city of interest an information box will appear. Here users can find out which destinations contain shopping locations and spas, while seeing if their desired destination is good for quick girlfriend getaways.
  14. 15. Wellness Retreats <ul><li>Wellness Retreats will be where visitors can learn about different spas and treatments around the world </li></ul><ul><li>Ideas: </li></ul><ul><li>Top ten existing wellness offers rotating monthly </li></ul><ul><li>Visitors will be able to find information on existing wellness offers and be prompted to select the special “Style-Ize Your Trip” feature which will add exclusive Elle benefits to their vacation package (i.e. Magazine subscription, Elle limited ed. bag) </li></ul><ul><li>At the top of the page have an interactive map highlighting the various destination enlisted in the program </li></ul>This will be a prompt “Add On” button that will trigger the client to receive their special Elle style bag, containing samples from advertisers, a magazine subscription, & more! STYLE-IZE YOUR TRIP
  15. 16. Wellness Retreats Destination Style Interactive Map Featured Offers Featured section description Paid Advertisement Space Paid Advertisement Space featured page
  16. 17. BFF Getaways <ul><li>BFF Getaways will be where visitors can learn about fun and exciting vacations just for friends. </li></ul><ul><li>Ideas: </li></ul><ul><li>Quick 3 day vacations should be the focus here – perfect for Caribbean, Mexico, and Domestic retreats </li></ul><ul><li>Rotating ten best girl getaway existing offers monthly </li></ul><ul><li>Visitors will be prompted to select the special “Style-Ize Your Trip” feature which will add exclusive Elle benefits to their vacation package (i.e. Magazine subscription or Elle limited ed. bag) </li></ul><ul><li>At the top of the page have an interactive map highlighting the various destination enlisted in the program </li></ul>This will be a prompt “Add On” button that will trigger the client to receive their special Elle style bag, containing samples from advertisers, a magazine subscription, & more! STYLE-IZE YOUR TRIP
  17. 18. BFF Getaways Featured section description Paid Advertisement Space Paid Advertisement Space Destination Style Interactive Map Featured Offers featured page
  18. 19. Destination Style Events Destination Style Events will promote Elle exclusive yearly events and package them with roundtrip airfare, hotel stays, and card member exclusive benefits Destination Style Events will work very closely with Gold Card, Membership Rewards, and Plan Ahead Services Vacation packages promoting Elle exclusive events will also be featured on the Gold Card Destination website Click here to see list of HFM/Elle events in 2010 - Page creative is under construction -
  19. 20. Glam Getaway Interactive Quiz <ul><li>Digital Quiz: </li></ul><ul><li>What’s Your Glam Getaway? </li></ul><ul><li>As a part of this innovative program, HFM will allow users to discover what Glam destination best fits them. The 5 questions will ask users about their lifestyle, interests and personal style. Each result will feature a customized recommendation of their Glam Getaway and direct users to the Destination Style packages for more details. The quiz will be placed into a 300x600 ad unit and served throughout Elle.com. </li></ul>
  20. 21. Supplier Advertisement Opportunities <ul><li>Suppliers will have the opportunity to purchase advertising space on the Destination Style homepage via Featured Supplier Spotlight, Leader board 728x90 banner, and Box 300x250 banner. </li></ul><ul><li>Partners of HFM/Elle that wish to advertise on Destination Style may do so as well. </li></ul>
  21. 22. Additional Content/Featured Stories <ul><li>“ Other Featured Stories” will be additional content/editorial provided by Elle’s editorial staff </li></ul><ul><li>Quick fix for launch: Use Elle’s pre-existing travel related editorial </li></ul><ul><li>Content listed in “Other Featured Stories” will include quick “blog-like” editorial that suggests certain destinations, provide packing and shopping tips to the Elle travel consumer </li></ul>

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