CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Zarah Katrina C. Adea Ateneo Graduate School of Business Top 10 Conce...
Outline:  Conducting Marketing Research and Forecasting Demand <ul><li>Why conduct marketing research? </li></ul><ul><li>7...
Outline:  Conducting Marketing Research and Forecasting Demand <ul><li>How to get primary data? </li></ul><ul><li>2 Measur...
Concept 1: Why do companies marketing research? Insights Market
Concept 2: 7 Characteristics of a good marketing research 7 Continents Market Insights
Concept 3: Market Research Process involves 6 steps 6 steps 7 Characteristics Market Insights
Concept 4: What kind of data to gather?  Primary Secondary 6 steps Market Insights 7 Characteristics
Concept 5: Research Approaches & Instruments  5 Approaches Instruments 6 steps Primary Secondary 7 Characteristics Market ...
<ul><ul><ul><li>Concept 6: How to get primary data? (Sampling & Contact methods)  </li></ul></ul></ul>Research Approaches ...
<ul><ul><li>Concept 7: Measuring of Market  Productivity </li></ul></ul>Research Approaches & Instruments Data sources 6 S...
Concept 8: Types of Demand Research Approaches & Instruments Data sources 6  Steps Select sample Online Interview Phone Ma...
Concept 9: Market Segments Research Approach & Instruments Data sources 6 Steps Select sample Online Interview Phone Mail ...
Concept 10: Estimating Current & Future Demand Research Approach & Instruments Data sources 6 Steps Select sample Online I...
CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Zarah Katrina C. Adea Ateneo Graduate School of Business Top 10 Conce...
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V47 Ch4 Market Research & Demand Visual Edition Zarah Adea

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V47 Ch4 Market Research & Demand Visual Edition Zarah Adea

  1. 1. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Zarah Katrina C. Adea Ateneo Graduate School of Business Top 10 Concepts Visual Edition
  2. 2. Outline: Conducting Marketing Research and Forecasting Demand <ul><li>Why conduct marketing research? </li></ul><ul><li>7 Characteristics of good marketing research </li></ul><ul><li>Market Research process – 6 Steps </li></ul><ul><li>Data sources – Primary or Secondary? </li></ul><ul><li>Research approaches & </li></ul><ul><li>instruments </li></ul>
  3. 3. Outline: Conducting Marketing Research and Forecasting Demand <ul><li>How to get primary data? </li></ul><ul><li>2 Measures of market productivity </li></ul><ul><li>Market and Company Demand </li></ul><ul><li>Market segments </li></ul><ul><li>Estimating current & </li></ul><ul><ul><li>future demand </li></ul></ul>
  4. 4. Concept 1: Why do companies marketing research? Insights Market
  5. 5. Concept 2: 7 Characteristics of a good marketing research 7 Continents Market Insights
  6. 6. Concept 3: Market Research Process involves 6 steps 6 steps 7 Characteristics Market Insights
  7. 7. Concept 4: What kind of data to gather? Primary Secondary 6 steps Market Insights 7 Characteristics
  8. 8. Concept 5: Research Approaches & Instruments 5 Approaches Instruments 6 steps Primary Secondary 7 Characteristics Market Insights
  9. 9. <ul><ul><ul><li>Concept 6: How to get primary data? (Sampling & Contact methods) </li></ul></ul></ul>Research Approaches & Instruments Data sources 6 Steps Select sample Online Interview Phone Mail Insights Market
  10. 10. <ul><ul><li>Concept 7: Measuring of Market Productivity </li></ul></ul>Research Approaches & Instruments Data sources 6 Steps Sample Online Interview Phone Mail Insights Market Board Justify
  11. 11. Concept 8: Types of Demand Research Approaches & Instruments Data sources 6 Steps Select sample Online Interview Phone Mail Insights Market Marketing dashBoard 50% off Market Demand Company Demand
  12. 12. Concept 9: Market Segments Research Approach & Instruments Data sources 6 Steps Select sample Online Interview Phone Mail Insights Market Marketing dashBoard 50% off Market Demand Company Demand
  13. 13. Concept 10: Estimating Current & Future Demand Research Approach & Instruments Data sources 6 Steps Select sample Online Interview Phone Mail Insights Market Marketing dashBoard 50% off Market Demand Company Demand $ Sales Forecast
  14. 14. CONDUCTING MARKETING RESEARCH AND FORECASTING DEMAND Zarah Katrina C. Adea Ateneo Graduate School of Business Top 10 Concepts Visual Edition

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