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#make -

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The talk will focus on using WordPress to test and validate ideas in an affordable manner. It will be based on my experiences of running several websites, including ZApreneur, Think Workers and WriteInvisible. I will draw lessons and outline a process and will offer a checklist. I think it kinda works.

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#make -

  1. 1. using WordPress to test and validate ideas WordCamp Johannesburg 2018 ebrahim-khalil hassen wpossible.com
  2. 2. That was eight days ago
  3. 3. Me in 2018 • each has at least one sale – or a firm commitment • shortlist of too many ideas • extreme project • extended deadline from 24 to 31 October 2018
  4. 4. Lets deal with entrepreneurship • difficult in South Africa – very concentrated economy. FYI- I wrote a whole thesis on this. • hardship is glamourized. • #grinding #hustle • there is not always a successful outcome. • use everything I say with caution.
  5. 5. Lets deal with entrepreneurship • difficult in South Africa – very concentrated economy. FYI- I wrote a whole thesis on this. • hardship is glamourized. • #grinding #hustle • there is not always a successful outcome. • use everything I say with caution. hat tip – IM Gurus tell me this yellow box with red border really, really works
  6. 6. TIME MONEY  me in 2014
  7. 7. TIME MONEY   me in 2014 START FIN
  8. 8. TIME MONEY   me in 2014 – not a linear line Check 20 themes Buy really expensive theme Check plugins Create uber comparisons spreadsheet Add some more money, Buy plugins No money, no product, lots of wasted time. FML Not so bad I was careful not to spend everything
  9. 9. key learnings • validation = sales. • scary for a reluctant sales person • separate the product building and marketing. • solve your own problem. • sort through your ideas. • introduce real constraints. • focus on ‘inputs’ – what you control. • test many ideas. (maybe not all at once) • be less lonely • joined wip.chat • work with others • family and friends
  10. 10. 2003 2008 2018
  11. 11. 2003 2008 2018 M A K E Building Startup
  12. 12. Step 1 Filter Your Own Ideas
  13. 13. Pain Market ProductPassion Expertise Competition Recurring
  14. 14. Customers FunSkill 1 2 3 4
  15. 15. Customers FunSkill 1 2 3 4 Guide 4 = Sweet Spot 3= Marketers Delight 2 = Work at (insert large company)/ exit 1 = Hobby Guide 4 = Sweet Spot 3= Marketers Delight 2 = Work at (insert large company)/ exit 1 = Hobby
  16. 16. Step 2 Build Quickly
  17. 17. Not only WordPress – Hosted Platforms and Hacks Aplenty Good alternative options • Carrd and Airtable – very popular for applications • Teachable, Podio, Thinkific – Courses • Products – Shopify • Blog – Ghost
  18. 18. why WordPress? • your platform not someone else. • wide range of well supported solutions but maybe more expensive. • enables a range of user experiences . • widest range of integrations – use what works. • platform – blog, membership, adverts, courses, sales of physical and digital products. • build on your own.
  19. 19. BOOTS framework – 7 Days B Because Why? Does it solve a problem? O “Originality” Solutions driven. Product Done. O Operations Systems – funnel System - finances T Traction Sales = Validation Track progress S Scale Types of scale Decision
  20. 20. Using WP Effectively • managed WP hosting. • use the default theme and default plugin settings. • do not reinvent the wheel. • create a reusable stack of plugins and themes. • build a funnel. • link with your operating systems. (email marketing, invoicing) • use a local install M P Minimum Lovable Product
  21. 21. using WP ineffectively • fifty shades of green – limit CSS changes. • wannabe font geek – use a clear legible font, system font is fine. • security ninja – let the hosting company handle this. • nulled anything – you asking for trouble. • not fit for purpose. • forget tailored, forget customised.
  22. 22. Step 3 Scale or Not Still figuring this out
  23. 23. Summary Step 1: Use a simple framework to sort through your ideas Step 2: Build Quickly to Make a Sale Step 3: Scale or Not Sort Sale Scale
  24. 24. thank you dankie ngiyathokoza enkosi ke a leboga ke a leboha ngiyabonga ndi a livhuha ndza Khensa shukran https://wpossible.com/yet-another-wordpress-newsletter/ coupon code at launch for all products – #WCJHB

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