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Video search is broken. Time to fix it!


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Video is a dominant part of internet traffic. But video search and monetisation is broken. How to address the issue of indexing, linking to relevant third party content, accessibility?

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Video search is broken. Time to fix it!

  1. 1. Next Generation Video Search A Joint Cielo24+Retechnica Concept Brief November 2013
  2. 2. 2 Video Search Is Broken…! Core hypothesis / 1: Despite the massive growth in online video, there is NO effective way to search and access video content Video is…!   Hard to search!   Hard to access!   Hard to monetize!
  3. 3. 3 …But It Has Great Potential! Core hypothesis / 2: A mix of rich, effectively extracted metadata, smart text mining, and engaging user experience, can revolutionize video search Well-executed video search can…!   Spur innovative business models!   Enable radically better user experiences!   Offer a powerful competitive advantage!
  4. 4. 4 The Problem With Video Today!   Video is not accessible!   Video not searchable or web-crawlable!   Indexing and linking is near impossible!   Poor monetization product and service opportunity!   Limited innovations to video considering the difficulty of use! Where we are headed: Video = 70% of all internet traffic by 2017
  5. 5. 5 The Solution! Make video fully accessible and searchable !   Maximized metadata enables video searchable & webcrawlable!   Indexing and linking to internal or third party content with relevant content!   Ability to control monetization for products and services!   Innovative uses for content, distribution & discovery!   Standardized accessibility!
  6. 6. 6 Itʼs All About The Metadata! Metadata makes video as searchable as text!   Full Discovery: metadata can be used to search inside a video, across a collection, or across the library and by search engine!   Metadata can be extended dynamically!   Metadata can vary from one user group to another based on profile!   Metadata can be used to analyze content for trends!   Ability for end user to make custom changes to their metadata!
  7. 7. 7 Relevant Search & Discovery! User discovery improves engagement!   Content search within video, group of videos or libraries!   Standard word search as well as ʻnaturalʼ word search!   Recommendations based on actual content, “you may also like…” unique to the user / user group!   Social search compatible “your friends liked…”!   Personal search controlled by and unique to the end-user!
  8. 8. 8 cielo24 Searchable Captions™ ! Over 2 billion people speak English as a 2nd language!   Global audience requires captions!   Physical and cognitive challenges to understanding spoken word!   Captioned videos garner increased engagement over non-captioned videos!   Better learning, training and comprehension outcomes!   Equal access!
  9. 9. 9 Retechnicaʼs Text Analytics Solution! Each video search application has unique needs and requirements!   Video content is enormously diverse and so are its users and their needs!   A flexible, adaptable, accurate text mining solution!   Search both for videos and for content inside videos!   Empower both the video provider and its users to define how to find what they are looking for!   Identify emerging trends and concepts!
  10. 10. 10 Feature Rich Media Player! Wrap-around interactive timed transcript player!   Metadata for keywords, captions, categories, summary and more!   Content based recommendations and insights!   3rd-party plug-ins and tools!   Supports multi-language conversion!   Compatible with all major platforms!   Hosted JavaScript based!
  11. 11. For more information:! cielo24:! retechnica: !