1.
Image: EddSowden Susanna Haas Lyons Public Engagement Specialist Researcher, University of British Columbia susanna.haas.lyons@gmail.com @zannalyonsNet Tuesday| Vancouver | Nov 2011 http://Engaging.ly

2.
Can Facebook help us build astronger society? Activism Participation in Government

3.
Idealware 2011 Facebook Survey500 non-profits’ view on benefits of their Facebook presence

4.
What’s one example ofactivism on Facebook thatstands out to you, and why? Mobilize Organize Recruit Fundraise

5.
Mobilize

6.
Organize

7.
Image: New York Times

8.
Recruit

9.
Fundraise

10.
Essential ResourcesFor Non-Profits and Activists Using Facebook

11.
www.facebook.com/nonprofits

12.
www.bethkanter.org

13.
nonprofitorgs.wordpress.com

14.
http://www.movements.org/how-to/entry/organize-on-facebook-securely/

15.
Building a Stronger Society,using Facebook Activism Participation in Government

16.
Image: Mark Drapeau

17.
Image: AmericaSpeaks

18.
EventsOver 3,700 peopleat in person events

19.
Talk Green to Us On-line Forum

20.
535+ participants

21.
Registration Group assignment Story telling Learning Generate ideas Select top ideas Public sharing Closing survey

22.
Registration Groups Stories Learning Ideas Voting Public Closing

23.
Phase One Discussion Page

24.
Registration Groups Stories Learning Ideas Voting Public Closing

25.
19 Recommendations Written response from the City

26.
# Posts Per Registered Participant Nielsen’s Participation Pyramid (2006) 2.1% 10+ 1% heavy contributors 4.3% 4-9 11.5% 9% intermittent 2-3 9.3% contributors 1 0 73.3% 90% Lurkers

27.
How often do you normally use Facebook? 3.0% 11.3% Several times a day Several times a week 51.1% Several times a month34.6% Several times a year

28.
Have used the Internet, your mobile phone or both to do any of the following in the past 12 months?Post on a social networking website US Internet Users, PewEmail someone about a government n=1676 policy or public issue City of Vancouver Internet Users, Mustell Join a group online that tries to n=428 influence government EVTF Participants, n=1 36 Post online about a government policy or public issue 0% 20% 40% 60% 80% 100%

29.
Participant Age City of Vancouver Public Meetings 19-24(written respondents) n=120 25-34 Facebook 35-44 Participants n=537 45-54 55-64 2006 Census, Vancouver 65+ 0% 20% 40% 60% 80% 100%

30.
Participant Gender70%60%50%40%30% Male Female20%10%0% Facebook COV Public Meetings COV Website Participants, n=537 (written respondents, n=239 resp.s), n=129

31.
Digital Democracy: Benefits + Tradeoffs depth scale geography privacy inclusion cost Image: CiviCore

32.
• This is all experimental • Take risks • Plan to learn from our #failsImage: Denn

33.
5 Must-Dos for DigitalEngagement1. Ensure a value exchange2. Focus the discussion on a clear and compelling question3. Make it easy to participate at all levels of skill, time and interest4. Find and encourage early adopters5. Plan to learn from your #fails and #wins

34.
Thank you!Susanna Haas LyonsPublic Engagement SpecialistResearcher, UBC, Sustainabilityhttp://Engaging.lysusanna.haas.lyons@gmail.com@zannalyons