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Flexing Facebook's Civic Muscles

  1. Image: EddSowden Susanna Haas Lyons Public Engagement Specialist Researcher, University of British Columbia @zannalyons Net Tuesday| Vancouver | Nov 2011
  2. Can Facebook help us build a stronger society?  Activism  Participation in Government
  3. Idealware 2011 Facebook Survey 500 non-profits’ view on benefits of their Facebook presence
  4. What’s one example of activism on Facebook that stands out to you, and why?  Mobilize  Organize  Recruit  Fundraise
  5. Mobilize
  6. Organize
  7. Image: New York Times
  8. Recruit
  9. Fundraise
  10. Essential Resources For Non-Profits and Activists Using Facebook
  15. Building a Stronger Society, using Facebook  Activism  Participation in Government
  16. Image: Mark Drapeau
  17. Image: AmericaSpeaks
  18. Events Over 3,700 people at in person events
  19. Talk Green to Us On-line Forum
  20. 535+ participants
  21. Registration Group assignment Story telling Learning Generate ideas Select top ideas Public sharing Closing survey
  22. Registration Groups Stories Learning Ideas Voting Public Closing
  23. Phase One Discussion Page
  24. Registration Groups Stories Learning Ideas Voting Public Closing
  25. 19 Recommendations Written response from the City
  26. # Posts Per Registered Participant Nielsen’s Participation Pyramid (2006) 2.1% 10+ 1% heavy contributors 4.3% 4-9 11.5% 9% intermittent 2-3 9.3% contributors 1 0 73.3% 90% Lurkers
  27. How often do you normally use Facebook? 3.0% 11.3% Several times a day Several times a week 51.1% Several times a month 34.6% Several times a year
  28. Have used the Internet, your mobile phone or both to do any of the following in the past 12 months? Post on a social networking website US Internet Users, Pew Email someone about a government n=1676 policy or public issue City of Vancouver Internet Users, Mustell Join a group online that tries to n=428 influence government EVTF Participants, n=1 36 Post online about a government policy or public issue 0% 20% 40% 60% 80% 100%
  29. Participant Age City of Vancouver Public Meetings 19-24 (written respondents) n=120 25-34 Facebook 35-44 Participants n=537 45-54 55-64 2006 Census, Vancouver 65+ 0% 20% 40% 60% 80% 100%
  30. Participant Gender 70% 60% 50% 40% 30% Male Female 20% 10% 0% Facebook COV Public Meetings COV Website Participants, n=537 (written respondents, n=239 resp.s), n=129
  31. Digital Democracy: Benefits + Tradeoffs depth scale geography privacy inclusion cost Image: CiviCore
  32. • This is all experimental • Take risks • Plan to learn from our #fails Image: Denn
  33. 5 Must-Dos for Digital Engagement 1. Ensure a value exchange 2. Focus the discussion on a clear and compelling question 3. Make it easy to participate at all levels of skill, time and interest 4. Find and encourage early adopters 5. Plan to learn from your #fails and #wins
  34. Thank you! Susanna Haas Lyons Public Engagement Specialist Researcher, UBC, Sustainability @zannalyons

Editor's Notes

  1. We use Facebook, a lot. 750M accounts. In Canada, 50% penetration. That’s 16.7 million user.In US, 38% of population
  2. Activism is intentional efforts to bring about social, political, economic, or environmental change. includes radical and non-radical behaviours
  3. Chile student protests
  4. List building
  5. Also recruitment
  6. Heather Mansfield
  7. Gov 2.0 is a governing method that utilizes online, mobile and Internet-enhanced face-to-face techniques to offer communication between government, citizens and stakeholders. The intent is to increase transparency of operations, improve public participation, and inspire collaboration and innovation through better government openness, accountability, and effectiveness. These changes are fundamentally transforming the way government works, both internally and externally
  8. That’s a lot of residents who’ve got valuable on the ground experience, expertise and willingness to help shape more responsive policy
  9. Governments around the world are using interactive Internet technology to engage citizens in the design and execution of government services, an effort known as Gov 2.0City of Vancouver taking some bold approaches to engagement, this is one of a number of experiments that is part of the Greenest City process
  10. Problem: but the rapidly changing nature of digital media together with limited research on online public participation means that little is known about the benefits or limitations of social media-based public engagement.
  11. I partnered with the city to explore the use of Facebook as a site of civic engagement. Facebook-based public discussion about the City of Vancouver’s Transportation Plan, This study applied best practices of in-person public participation methods to online small group discussions hosted with a specially developed Facebook application.  
  12. Explore the viability (from citizen and government perspectives) of social media as a site of government-led public deliberation on sustainability policyAffordances of the tool / how does the Facebook deliberation application encourage or discourage participation?Does participation impact participant’s views of sustainability?Is it possible to host ‘serious’ thoughtful dialogue and deliberation in a social media context where there is a norm of ‘light’ engagement
  13. 500+ participants Vancouver area-residents and commutersVoluntary, targeted selection
  14. Three simple tasks
  15. Technology challenges are inevitable!
  16. High levels of interest and satisfaction with the overall approach and location within FacebookParticipants’ views on benefits: at your own pace, wherever you areDrawbacks: too little time for complex discussions