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Catalogs

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Catalogs

  1. 1. CATALOGS
  2. 2. What is a Catalog?  A complete list of items, typically in alphabetical or other systematic order, in particular  is an entrepreneurial advertisement which is created in order to promote a company’s products and services.
  3. 3. Parts of a Catalog  Front Cover the first page of a catalog.  Content is made up by the pages that are between the front and the back cover.  Back cover the last page of a catalogue.
  4. 4. Catalog Audience  must be tailored to the addressee characteristics.  the wording must be adapted not only to the addressee but to the product or service promoted as well.  catalog must give information about the product or service basic features.  be able to search and study the company’s target market.
  5. 5. Visual Coherence  Corporate image and logo  Corporate identity  Physical Parameters  Color Scheme  Font Size  Print Materials Quality Texture
  6. 6. Catalog Sizes  5.5” x 8.5” — Tall, slim-sized catalogs best used for describing a few products with enough space for short description.  6” x 6” up to 6” x 9” — Square or rectangular-shaped catalogs.  8.5” x 11 up to 9” x 12” — Common catalog size.  12” x 12” — Biggest standard size for catalogs for featuring a large number of products/services.
  7. 7. Examples of sizes 8 .5 x 11 Catalog Size 5.5” x 8.5”“6 x 6” rectangular format
  8. 8. Essential Components  Table of contents  Page numbers  Order form  Contact info: address, e-mail, phone & fax
  9. 9. Presentation and Art  Quality of construction  Complexity of design and use graphics  Uniqueness

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