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European Bonus & Sales Compensation Survey - Aon Hewitt infographic

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Aon Hewitt European Bonus & Sales Compensation Survey was carried out across 15 European countries in Q1 2014. This infographic summarises the key highlights.

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European Bonus & Sales Compensation Survey - Aon Hewitt infographic

  1. 1. EUROPEAN BONUS & SALES COMPENSATION SURVEY 2014 BONUS SALES INCENTIVE The survey was carried out across 15 European countries in Q1 of 2014. The Bonus section of the survey covers data for 48 companies in 21 sectors and the Sales Compensation section – 97 sales incentive plans from 69 companies in 17 sectors. Andrew MacLeod | +44 (0) 20 7086 9181 | andrew.macleod@aonhewitt.com Jackie Waller | + 44 (0)1727 888394 | jackie.waller@aonhewitt.com SAY THEIR BONUS PLANS ARE ALIGNED OR WELL-ALIGNED TO BUSINESS RESULTS OF COMPANIES USE REVENUE AS ONE OF THE KEY MEASURES CUSTOMER SATISFACTION IS BECOMING MORE IMPORTANT, BUT STILL HAS A WEIGHTING OF ONLY AVERAGE NUMBER OF PERFORMANCE METRICS IN HIGH-ACHIEVING COMPANIES USE BEHAVIOURAL MEASURES OF PARTICIPANTS HAVE A REVIEW PROCESS IN PLACE TO DETERMINE THE SUCCESS OF THEIR BONUS PLANS. PLAN TO MAKE CHANGES IN THE NEXT 6 MONTHS COMPANIES THAT EXCEEDED THEIR TARGETS WERE MORE LIKELY TO HAVE WELL-ALIGNED PLANS THAN THOSE WHO DID NOT ACHIEVE THEIR GOALS 96% 20% USE FINANCIAL MEASURES AS ONE OF THE KEY OBJECTIVES 51% 44% 4.3 3.3 94% 70% 66% USE MARKET POTENTIAL USE PAST RESULTS TO SET PERFORMANCE TARGETS 45% VS 41% £ 100 %

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