Referred employees have higher retention
rates and increase employee engagement in
Generating a successful referral program
takes a lot more than a few campaign
mailers and promotion.
A good referral program starts with creating a work culture that has a positive
employer brand with optimum referral results
1. Prioritize Jobs
The best programs do not cover all jobs and instead
prioritize high-impact and hard-to-fill jobs.
Don’t waste employee time and burden your program’s
administration with “junk referrals” and referrals for jobs
that can be adequately filled through normal sources .
Referral programs that focus their resources on attracting
top talent, game-changers, and innovators produce the
2. Link Social Media to your ERP
Social networks are free, practically everyone uses them
already, and a good means to showcase your brand.
Employees spend an ample amount of time building
relationships on these networks and it is very essential to
convert these into referrals.
A strong social media strategy is needed which will only
survive with sustained and proactive efforts.
3. Brand your referral program
A name gives your program exclusive identity and is a
significant step in branding it. We would suggest taking this
to the next level by creating a logo.
Give the employee referral program a good catchy name
with a tagline and a logo
This instant recognition is an essential part of getting
employees into the “referral” mindset.
4. Make the referral process easy
An automated referral portal which will handle the entire
process from posting jobs for recruiters to making referrals
for employees can drastically help increase output.
Provide more touch points to your employees to inturn get
in touch with prospective candidates
If your employees are working hard to give solid referrals,
those referrals should be processed in a timely manner
since it speaks volumes to employees about how serious
you are about the program.
5. Have an efficient reward policy
Reward your ERP’s early participants and champions right
away. Try to focus on what would appeal to your employees
You’d be amazed how something as simple as movie tickets or a
$10 gift card can boost a referral program.
Don’t forget, many referrals are made because your employees
are anxious to help a friend get a job.
With these simple steps you are sure to see improved results in your referral
program. And if you need a tool that will help you seamlessly achieve all of this,
ZALP is just a click away
You may also opt for a free consultation on improving your referral program
results. Our employee referral specialists would be glad to help.
For more information, visit
To book a free demo, drop a mail to
You may also call us for any other assistance
Employee Referral Index Survey Report 2013
This report gives you global trends and best practices to run an effective Employee
ER-i is the first ever
Referral Program. initiative on employee referrals that brings together recruitment leaders
from all across the world will the you discover an employee referral referral
Downloading this report to sethelp benchmarks of successful employeeprogram. strategies
followed by 1000+ recruiting professionals across industry leading businesses