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Employee referrals have always been one of the best ways to get the right talent for the job, due to its inherent value proposition. Having an employee playing the role of a brand ambassador adds to the credibility of this process. Social media has opened up new ways to integrate the popular route of employee referrals with the actual hiring process. Companies need to leverage the reach of employees via their virtual networks, professional online forums and all the social media activity they indulge in with their peers and ex-colleagues. Social media recruiting needs to play a leading role in the overall recruitment strategy. HR teams need to closely monitor the possibilities within existing networks of employees.
Let’s examine some of the key initiatives which will help hr managers build solid employee referrals using new age technology or the ubiquitous social media.