Donne e tacchi - Diverse nazioni, divese attitudini

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Una comparazione tra le diverse attitudini di italiane, francesi e tedesche nell'uso dei tacchi.

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Donne e tacchi - Diverse nazioni, divese attitudini

  1. 1. High Heel survey country comparison Berlin, 23/07/2012Online-survey carried out by Zalando and ResearchNow from 16th July – 18th July 2012 amongst 3,264 female participants.
  2. 2. High Heel wearers andHigh Heel rejecters 7% 33% 24% 14% 22% I love high heels and wear them constantly. I like to wear high heels. 36% 10% 22% 6% I wear high heels on certain 26% occasions. I wear high heels rather 25% 25% reluctantly and only when I have to. 5% I wouldnt touch high heels 19% 26% with bargepole. How do you generally feel about high heels?08.10.2012 2
  3. 3. At what height of the heel is a shoe aHigh Heel? High heels are defined by the fact that the heels of the shoes are at least 10 inches high. (source: http://www.damenschuhlexikon.de/ 07/2012) FR: 17% agree DE: 25% agree IT: 28% agreerespondents30%25%20% France15% Germany10% Italy 5% 0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 cm At what height of the heel is a shoe defined as a high heel?20/07/201208.10.2012 3
  4. 4. Shoes and High Heels at homeAn average: The most Shoes at High heel of expensive home… these… pair cost… 15 8 108,90€ 28 9 112,92€ 22 16 142,26€ About how many pairs of shoes do you own in total? How many of these are high heels? How much did your most expensive pair of high heels cost?20/07/201208.10.2012 4
  5. 5. Most favorite high heel models Ranking1. Pumps 53% Pumps 67% Pumps 49%2. Wedge 42% Wedge 30% Wedge 42%3. Boots 42% Sandals 27% Sandals 42%4. Sandals 41% Ankle boots 25% Boots 39%5. Ankle boots 38% Peeptoes 23% Plateau 35%6. Plateau 27% Boots 19% Peeptoes 35%7. Peeptoes 26% Plateau 19% Ankle Boots 29% Which type of high heel do you like to wear most? (Multiple answers) 20/07/2012 08.10.2012 5
  6. 6. Most favorite colors for high heels94% 90% 88% Ranking black black black brown brown beige34% 22% 31% beige red blue33% 21% 23% grey grey brown31% 19% 21% red22% 19% beige 21% red white19% 15% blue 20% silver silver white16% 15% 18% grey gold pink10% 7% 18% white purple10% blue 7% 13% gold pink7% 6% silver 9% purple purple7% 6% turquoise 9% petrol turquoise6% 5% green 8% green petrol5% 5% petrol 8% pink orange3% 5% gold 8% turquoise green3% 3% orange 5% orange yellow2% 3% yellow 4% yellow What are your most favorite colors for high heels? (Multiple answers)20/07/201208.10.2012 6
  7. 7. Most favorite materials for high heels1. Leather 74% Leather 82% Leather 69%2. Patent Leather 41% Suede 39% Suede 47%3. Suede 30% Imitations lether 24% Patent leather 33%4. Imitations lether 30% Patent Leather 16% Satin 22%5. Textile 18% Textile 13% Textile 22%6. Velvet 15% Velvet 9% Imitation leather 21%7. Plastic 15% Satin 8% Velvet 17%8. Denim 12% Cotton 7% Silk 12%9. Satin 11% Denim 5% Cotton 12%10. Cotton 10% Plastic 5% Denim 8%11. Silk 7% Silk 5% Plastic 5% What are your most favorite materials for high heels? (Multiple answers) 20/07/2012 08.10.2012 7
  8. 8. High heels are combined with… 0% 50% 100% Ranking 0% 50% 100% 0% 50% 100% dresses 80% dresses 82% dresses 71% jeans 65% shirts&tops 39% jeans 55% skirts 58% jeans 24% pants 51% pants 56% pants 16% skirts 49% tops 38% blouses 13% mini skirts 33%sweaters & sweaters & cardigans 30% 9% blouses 31% cardigans mini skirts 29% skirts 8% shirts & tops 30% blouses 28% mini skirts 7% shorts 20% sweaters & shorts 20% shorts 5% 12% cardigans overalls 15% overalls 5% overalls 8% With what clothes do you like to combine high heels the most? (Multiple answers)20/07/201208.10.2012 8
  9. 9. What is more crucial,appearance or comfort? 40% 60% 26% 40% appearance 60% 74% comfort If you have to decide: What is more important for high heels? The appearance or the comfort?20/07/2012 9
  10. 10. Flat shoes as back up? 38% 62% 24% Ja Nein 46% 54% 76% Do you often carry a back up pair of flat shoes with you when you are wearing high heels? N=67920/07/2012 10
  11. 11. Buy those beautiful pair of high heelsalthough they are pretty uncomfortable? 49% 51% Ja Nein 34% 41% 59% 66% Do you sometimes buy a pair of high heels because they are simply beautiful although they are also uncomfortable? N=67920/07/2012 11
  12. 12. Doctors advice important? 49% 51% 19% 41% Ja Nein 59% 81% Would you give up wearing high heels on the advice of your doctor? N=67920/07/2012 12
  13. 13. High heel situations Top 3 appropriate situations Inappropriate situationson festive occasions 77% cycling 76% at a night out 69% cleaning 74% on a date 63% on the playground 70% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100%on festive occasions 83% cleaning 85% at a night out 75% cycling 81% on a date 60% on the playground 79% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% cleaningon festive occasions 77% 78% at a night out 75% cycling 67% on a date 62% even when there is snow and… 64% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% In what situations do you find it appropriate to wear high heels? (Multiple answers) 20/07/2012 In what situations do you find it totally inappropriate to wear high heels? 13 (Multiple answers)
  14. 14. Is it okay if… …the woman wearing high heels is taller than the man? 39% 61% 20% yes no 49% 51% 80% Is it okay if the woman wearing high heels is taller than the man?20/07/2012 14
  15. 15. Victoria Beckham and high heels. „I can‘t concentrate in flat shoes!“ In high heels I could 27% barely concentrate on just walking and nothing else! 2% 16% The sentence 11% could have been mine! 5% 7% It does not matter if I wear high or flat shoes, I can concentrate anywhereSometimes I also and anytime.prefer wearing high 53%heels to feel more 18%confident and secure. 13% 66% 22% 60% 20/07/2012 15
  16. 16. Revolutionary high heel inventions Top 2 anwers: An adjustable heel 50% High heels with massage function 40% 0% 20% 40% 60% 80% 100% An adjustable heel 54% An adjustable heel 48% High heels with massage 39%High heels with massage function 46% function 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% What would be a revolutionary invention for high heels? N=674 20/07/2012 16

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