Merits of good design - Plymouth e-learning conference


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This presentation is aimed at those new to, or considering using digital media and provides an
overview of strategy, planning and implementation.

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  • Speaking event 2010 Conference tag #pelc10
  • …is considering the audience experience from the moment they: see, hear, interact with the resource, to the last time they interact with it.Much like when buildings are designed. Its more than just bricks and mortar, the spaces consider the uses.Photo credit:
  • Teaching staff and support staff are now in the business of creating interactive experiences.Book reference: Linchpin, Seth Godin, p85 credit:
  • Potential benefits are for both the creator as well as the consumerPhoto credit
  • Benefits of digital mediaInteraction – we can design and/or steer the interactions with learnersAdditional context – We can now produce lots of material that further supports ideas in the classroom – think hyper-linking but with multimedia not just text-based.Enhance learning – Multimedia creates new opportunities for ways of teaching Repurposing – For learners much of the outcomes can be used as evidence for further learning/employers. For staff there is scope to use learners work for informing future cohorts and ot share with colleagues
  • We can use multimedia to support our PLEs.Couldn’t come to Plymouth and not cite Steve could we!
  • Backup the backup and then backup again. Photo credit
  • It is our duty to understand our audience and delivery resources that reflect their skills and resource. If the learners all have smartphones, take advantage – if not then don’t.
  • Why are we building any resourcesImage credit:
  • Its quite rare to have 100% of our user base in front of us on a weekly basis. Use some of the time to get to know them better.
  • Many of you here will check work email.Eventually you start to do other work related ‘stuff’ and so do/will learners.Stats:
  • This added value should lead to better results.
  • Why are we building any resourcesImage credit:
  • Stat from allows us to benchmark our results which then can then use to do something else
  • WORKBOOK story: I used a workbook, and though most folk left it behind, I thought it was useful… until I asked the next cohort and they said they didn’t need it, just the urls.. So I swapped to a Google document with clickable links and now everybody is happy – no more out of date info and a added benefit is a saving on scheduling the prints and on print cost.
  • Even when you have produced a good resource there is room for improvement – Just look at F1The above graphic is displayed during practice, qualifying and the race. It displays live location and car data so that the team can look for improvements.
  • Summary of a session?Full recording? Full recording AND additional material?Image credit:
  • Our advice document on creating an audio podcast: credit: – a Regular discussion about the content management system called Expression engine.
  • Some typical types of use
  • CreatingFinding and usingManagingDigital lifecyclePhoto credit:
  • A must read for those interested in better understanding design for the web.
  • Tutorial find other stuff because of opportunity to do so and to spend time effectively. Additional benefits may include better quality.
  • IPSGA is a system of riding used by IAM.We ride to this system EVERYTIME we go out. It allows us to have a plan that we can adapt at any moment. If we make a mistake then we can measure this as we are constantly checking against our “measures of success”.
  • Experiments – the key to innovation credit:
  • Reference
  • Merits of good design - Plymouth e-learning conference

    1. 1. Methods and merits of good design:<br />Practices for digital media <br />Zak Mensah @zakmensah<br />JISC Digital Media<br />#pelc10<br />
    2. 2. Introducing digital media<br />
    3. 3. Designing experiences<br />
    4. 4. Interaction<br />“The art of interaction. It’s what you do. “<br />Seth Godin<br />
    5. 5. Interaction<br />Teacher + student<br />Teacher + Student + student + teacher<br />Student + student (informal)<br />Face to face<br />+<br />Blended<br />+<br />Distance<br />+<br />Informal<br />
    6. 6. I remember when..<br />It used to be that your main resources were<br />only used during a teaching session.<br />before, during and post session. <br />
    7. 7. Why should we care?<br />Help your audience solve their problems of understanding and knowledge<br />
    8. 8. Benefits for teaching and learning<br />Learners Staff<br />Interaction<br />+<br />Additional context<br />+<br />Enhance learning<br />+<br />Repurposing<br />Repurposing<br />+<br />Support context<br />+<br />Measureable<br />+<br />Support different learners<br />
    9. 9. Benefits for newbies include:<br />Time shifting<br />+<br />Collaboration<br />+<br />Reflection<br />+<br />Assessment<br />
    10. 10. Functions of PLEs<br />Managing<br />information<br />Generating<br />content<br />Connecting <br />with others<br />Learning<br />Recording and sharing achievement <br />(e-portfolio)<br />cc Steve Wheeler, University of Plymouth, 2009<br />Sharing with others (exchange)<br />Communication with others (dialogue)<br />
    11. 11. What happens if….<br />Codec issues<br />Hardware…er no soundcards/speakers<br />Designing within the space (constraints)<br />Speed (see later firefox example)<br />
    12. 12. Avoid common problems<br />Lack of understanding of audience to give <br />them resources they cannot interact with<br />The odd dead link can be forgiven but that’s all really. <br />
    13. 13. Think about your audience<br />Who are they?<br />
    14. 14. Persona Paddy<br />Background<br />Paddy is in a technical role and it is his<br />job to support his colleagues with <br />anything using technology. <br />Goals and motivation <br />Paddy wants support to identify solutions<br />to common problems.<br />He has very little budget but is happy to<br />try different approaches to finding a<br />solution. He believes that the correct use<br />of technology will help him and others<br />use time and resource more effectively.<br />
    15. 15. What devices do your audiences use?<br />Own computer?<br />Mobile device? <br />Games console?<br />Institution computers - What is the spec?<br />
    16. 16. Mobile usage at Edinburgh<br />49% smartphone<br />39% unlimited data<br />50% Check email daily<br />
    17. 17. Here, there and everywhere<br />Pre, during and post session<br />We can add value. <br />
    18. 18. Strategy (Goals)<br />
    19. 19. Think about your audience<br />What do they need?<br />
    20. 20. Tactics<br />
    21. 21. Measuring success<br />By making a few minor tweaks to our top<br />landing pages, we can drive an additional<br />60,000,000 Firefox downloads per year<br />
    22. 22. Don’t just hunch, ask.<br />
    23. 23. Measuring success: Where can I improve?<br />
    24. 24. Planning<br />
    25. 25. Think about your audience<br />Give them what they want (mostly)<br />
    26. 26. Components of a podcast episode<br />Title<br />Summary<br />Duration<br />File size<br />Player<br />Download file<br />Notes (including URLs)<br />Subscribe to the podcast<br />
    27. 27. Uses<br />
    28. 28. Time shifting: Before, during and post session. <br />
    29. 29. Areas for use<br />Classroom<br />Fieldwork<br />Lecture<br />Classroom<br />Online (VLE, website or PLE)<br />
    30. 30. Activity type<br />Collaboration<br />Assessment<br />Teaching aid <br />Vehicle for Discussion<br />
    31. 31. How much will it cost?<br />Free software tools will do<br />Screenr<br />Audacity<br />Browser<br />Flickr<br />
    32. 32. Pulling it all together<br />
    33. 33. Designing for the web<br />Featuring five sections, each covering a <br />core aspect of graphic design:<br />Getting Started<br />Research<br />Typography<br />Colour<br />Layout. <br /><br />
    34. 34. Finding and using free images<br />
    35. 35. Implementation<br />
    36. 36. Workflows: IPSGA<br />
    37. 37. Experiment: With workflows<br />
    38. 38. Our services<br />Advice documents - covering many uses of still images, moving images and audio<br />Training & consultancy - One day workshops or tailored collaboration<br />Free Helpdesk - Responses within five days<br />Online surgery - Fortnightly sessions<br />
    39. 39. Screencast workflow<br />A screencast refers to a recording then delivering of the graphic content of a defined region of the computer screen<br />
    40. 40. Components of a screencast<br />screen capture <br />presentation<br />software/web demonstration<br />workflow demonstration<br />audio<br />voiceover<br />audio materials<br />video<br />images<br />text<br />branding (idents, logos etc)<br />credits<br />metadata <br />
    41. 41. technical workflow    <br />template development<br />agree on software, tools and settings<br />produce common content <br />branding<br />graphics<br />idents<br />configure and save templates<br />
    42. 42. Technical workflow<br />content production/presentation<br />screen capture<br />audio recording<br />other content<br />compositing and editing<br />rendering and export <br />Delivery<br />
    43. 43. Delivery<br />Using the measures of success, test how things pan out at the delivery stage<br />
    44. 44. JISC Digital Media advice document(s)<br /><br />
    45. 45. Bringing it together<br />Identify goals<br />+<br />Strategy based on audience and resource<br />+<br />Production (workflow)<br />+<br />Measure success and improve<br />
    46. 46. Thank you<br />Slides at SlideShare<br />Google document<br /> / skype: zmensah<br /><br />