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The World is Changing
The World is Changing           with Zaid Rasid
Current State of Social Media
Current State of Social MediaYour Presence Online
Current State of Social MediaYour Presence OnlineLeveraging LinkedIn
Current State of Social MediaYour Presence OnlineLeveraging LinkedInTo Blog Or Not to Blog
Current State of Social MediaYour Presence OnlineLeveraging LinkedInTo Blog Or Not to BlogSet Yourself Apart - Slideshare
Current State of Social MediaYour Presence OnlineLeveraging LinkedInTo Blog Or Not to BlogSet Yourself Apart - SlideshareW...
The Current State of Social Media
Facebook – 900M monthly users
Facebook – 900M monthly usersLinkedIn – 161M monthly users
Facebook – 900M monthly usersLinkedIn – 161M monthly usersGoogle+ - 150M monthly users
Facebook – 900M monthly usersLinkedIn – 161M monthly usersGoogle+ - 150M monthly usersTwitter – 140M monthly users
Facebook – 900M monthly usersLinkedIn – 161M monthly usersGoogle+ - 150M monthly usersTwitter – 140M monthly usersGoogle S...
Your Presence Online
Let’s perform a search
A Mini SEO Course
A Mini SEO CourseSEO Lesson #1 –keywords in theURL rank well
A Mini SEO CourseKeywords:
A Mini SEO CourseKeywords:Zaid
A Mini SEO CourseKeywords:Zaid   Rasid
A Mini SEO CourseKeywords:Zaid   Rasid Cat
A Mini SEO CourseKeywords:Zaid   Rasid Cat    Dog
A Mini SEO CourseKeywords:                    All KeywordsZaid   Rasid Cat    Dog
A Mini SEO CourseKeywords:                    All KeywordsZaid   Rasid Cat    Dog
A Mini SEO CourseSEO Lesson #1 –keywords in theURL rank well                    www.cats.com
A Mini SEO CourseSEO Lesson #2 –keywords incontent ranks well
A Mini SEO CourseSEO Lesson #2 –      Cats are akeywords in          great pet. Icontent ranks well   want a cat for      ...
A Mini SEO CourseSEO Lesson #3–keywords in thetitle ranks well
What else shows up?
What else shows up?LinkedIn
What else shows up?LinkedInBlog Content
What else shows up?LinkedInBlog ContentTwitter
What else shows up?LinkedInBlog ContentTwitterFacebook
What else shows up?LinkedInBlog ContentTwitterFacebookGuest Post
What else shows up?LinkedInBlog Content      SlideShareTwitterFacebookGuest Post
What else shows up?LinkedInBlog Content      SlideShareTwitter           My Images!FacebookGuest Post
What else shows up?LinkedInBlog Content      SlideShareTwitter           My Images!Facebook               SEO Lesson #4–Gu...
If you want to own your domain
On Facebook
Leveraging LinkedIn
Full Profile Does Wonders
Full Profile Does WondersGet it to 100%!
Full Profile Does WondersGet it to 100%!ca.linkedin.com/in/zaidrasid/
Keep Status Updates Professional
Keep Status Updates ProfessionalKnowledge expert
Keep Status Updates ProfessionalKnowledge expert    A Resource
Pro Pic – looks polished
Pro Pic – looks polished            Sears, Blacks, a friend
Pro Pic – looks polished            Sears, Blacks, a friend            Presentations, bios,            articles, book
Pro Pic – looks polished            For your pics to            rank: ZaidRasid.jpg
Import your Slideshare
Import your Slideshare                  the narrative           Create
LinkedIn Search
LinkedIn Search                  Powe rful
Industry Searchhttp://www.linkedin.com/companyDir?industries=/
Industry SearchFind companies, people, similar job titles
How to find and expert
How to find and expertRelevance = anyone with asimilar job title
How to find and expertRelevance = anyone with asimilar job titleRelationship = connectionwith a similar job title
How to find and expert1st  Connection = directcontact
How to find and expert1stConnection = directcontact2nd Connection = need anintroduction from a 1stconnection
How to find and expert1stConnection = directcontact2nd Connection = need anintroduction from a 1stconnection3rd Connection...
To Blog or Not to Blog
BenefitsYou become an instant expert
BenefitsYou become an instant expertBlog content ranks well in search
BenefitsYou become an instant expertBlog content ranks well in searchIt’s a good portfolio
BenefitsYou become an instant expertBlog content ranks well in searchIt’s a good portfolioYou can make money
BenefitsYou become an instant expertBlog content ranks well in searchIt’s a good portfolioYou can make moneyTip: pick a si...
Writing a Guest Post
Guest post = your contenton another blog
Guest post = your contenton another blogSEO Lesson #5 –greatest exposure aresites with traffic
Guest post = your contenton another blogSEO Lesson #5 –greatest exposure aresites with trafficStart small
Guest post = your contenton another blogSEO Lesson #5 –greatest exposure aresites with trafficStart small   Craft your pitch
The Pitch
Bad Pitch = Hi, I love yourblog. I’m wondering if Iwould be able to write aguest post for you. Let meknow what you’d like ...
Bad Pitch = Hi, I love yourblog. I’m wondering if Iwould be able to write aguest post for you. Let meknow what you’d like ...
Good pitch Hi Ramit,My name is Mike and I run mikesfakeblog.com. My site hosts about 25,000 readers/month and I’m trying t...
Good pitch includes
Good pitch includesYour favourite blog post of theirs
Good pitch includesYour favourite blog post of theirsYour own published writingexamples
Good pitch includesYour favourite blog post of theirsYour own published writingexamplesThree blog title ideas, related tot...
Good pitch includesYour favourite blog post of theirsYour own published writingexamplesThree blog title ideas, related tot...
Good pitch includesYour favourite blog post of theirsYour own published writingexamplesThree blog title ideas, related tot...
Set Yourself Apart with SlideShare
JesseDesjardins@jessedeehttp://www.slideshare.net/jessedee
JesseDesjardins@jessedeehttp://www.slideshare.net/jessedeehttp://about.me/jessedee
http://www.slideshare.net/jessedee/really-ugly-resumes
http://www.slideshare.net/jessedee/steal-this-presentation-5038209
Keys to a Killer Design
Keys to a Killer DesignColor Scheme
Keys to a Killer DesignColor SchemeStunning Visuals
Keys to a Killer DesignColor SchemeStunning VisualsGreat Text
Keys to a Killer DesignColor SchemeStunning VisualsGreat TextCRAP – contrast,repetition, alignment,proximity
Keys to a Killer DesignColor SchemeStunning VisualsGreat TextCRAP – contrast,repetition, alignment,proximityRecap
http://www.slideshare.net/zaidrasid
http://www.slideshare.net/zaidrasid40 hours to complete = priceless
Finding Great Visuals
Finding Great VisualsPaid: iStockphoto.com
Finding Great VisualsPaid: iStockphoto.comFree: Flickr.com
Finding Great VisualsPaid: iStockphoto.comFree: Flickr.com
Finding Great Fonts
Finding Great FontsGoogle: free beautiful fonts
Finding Great Colours
Finding Great Colourshttp://www.colourlovers.com/
Finding Great Colourshttp://www.colourlovers.com/palette/749881/Canadian_Columbine
Finding Great Colourshttp://www.colourlovers.com/palette/705111/Apple_Get_a_Mac
Upload to Slideshare
Recap: Covered a lot
Recap: Covered a lotUnderstand your Google
Recap: Covered a lotUnderstand your GoogleLeverage LinkedIn
Recap: Covered a lotUnderstand your GoogleLeverage LinkedInIf it makes sense, blog
Recap: Covered a lotUnderstand your GoogleLeverage LinkedInIf it makes sense, blogCreate amazing presentations
What You Can do Today
What You Can do TodayFind this presentation
What You Can do TodayFind this presentationwww.zaidrasid.com
What You Can do TodayFind this presentationwww.zaidrasid.comGoogle Yourself
What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic
What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic100% Full Profile LinkedIn
What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic100% Full Profile LinkedInWrite a blog...
What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic100% Full Profile LinkedInWrite a blog...
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  1. 1. The World is Changing
  2. 2. The World is Changing with Zaid Rasid
  3. 3. Current State of Social Media
  4. 4. Current State of Social MediaYour Presence Online
  5. 5. Current State of Social MediaYour Presence OnlineLeveraging LinkedIn
  6. 6. Current State of Social MediaYour Presence OnlineLeveraging LinkedInTo Blog Or Not to Blog
  7. 7. Current State of Social MediaYour Presence OnlineLeveraging LinkedInTo Blog Or Not to BlogSet Yourself Apart - Slideshare
  8. 8. Current State of Social MediaYour Presence OnlineLeveraging LinkedInTo Blog Or Not to BlogSet Yourself Apart - SlideshareWhat You Can do Today
  9. 9. The Current State of Social Media
  10. 10. Facebook – 900M monthly users
  11. 11. Facebook – 900M monthly usersLinkedIn – 161M monthly users
  12. 12. Facebook – 900M monthly usersLinkedIn – 161M monthly usersGoogle+ - 150M monthly users
  13. 13. Facebook – 900M monthly usersLinkedIn – 161M monthly usersGoogle+ - 150M monthly usersTwitter – 140M monthly users
  14. 14. Facebook – 900M monthly usersLinkedIn – 161M monthly usersGoogle+ - 150M monthly usersTwitter – 140M monthly usersGoogle Search – 100B searches
  15. 15. Your Presence Online
  16. 16. Let’s perform a search
  17. 17. A Mini SEO Course
  18. 18. A Mini SEO CourseSEO Lesson #1 –keywords in theURL rank well
  19. 19. A Mini SEO CourseKeywords:
  20. 20. A Mini SEO CourseKeywords:Zaid
  21. 21. A Mini SEO CourseKeywords:Zaid Rasid
  22. 22. A Mini SEO CourseKeywords:Zaid Rasid Cat
  23. 23. A Mini SEO CourseKeywords:Zaid Rasid Cat Dog
  24. 24. A Mini SEO CourseKeywords: All KeywordsZaid Rasid Cat Dog
  25. 25. A Mini SEO CourseKeywords: All KeywordsZaid Rasid Cat Dog
  26. 26. A Mini SEO CourseSEO Lesson #1 –keywords in theURL rank well www.cats.com
  27. 27. A Mini SEO CourseSEO Lesson #2 –keywords incontent ranks well
  28. 28. A Mini SEO CourseSEO Lesson #2 – Cats are akeywords in great pet. Icontent ranks well want a cat for my birthday.
  29. 29. A Mini SEO CourseSEO Lesson #3–keywords in thetitle ranks well
  30. 30. What else shows up?
  31. 31. What else shows up?LinkedIn
  32. 32. What else shows up?LinkedInBlog Content
  33. 33. What else shows up?LinkedInBlog ContentTwitter
  34. 34. What else shows up?LinkedInBlog ContentTwitterFacebook
  35. 35. What else shows up?LinkedInBlog ContentTwitterFacebookGuest Post
  36. 36. What else shows up?LinkedInBlog Content SlideShareTwitterFacebookGuest Post
  37. 37. What else shows up?LinkedInBlog Content SlideShareTwitter My Images!FacebookGuest Post
  38. 38. What else shows up?LinkedInBlog Content SlideShareTwitter My Images!Facebook SEO Lesson #4–Guest Post recent content ranks well
  39. 39. If you want to own your domain
  40. 40. On Facebook
  41. 41. Leveraging LinkedIn
  42. 42. Full Profile Does Wonders
  43. 43. Full Profile Does WondersGet it to 100%!
  44. 44. Full Profile Does WondersGet it to 100%!ca.linkedin.com/in/zaidrasid/
  45. 45. Keep Status Updates Professional
  46. 46. Keep Status Updates ProfessionalKnowledge expert
  47. 47. Keep Status Updates ProfessionalKnowledge expert A Resource
  48. 48. Pro Pic – looks polished
  49. 49. Pro Pic – looks polished Sears, Blacks, a friend
  50. 50. Pro Pic – looks polished Sears, Blacks, a friend Presentations, bios, articles, book
  51. 51. Pro Pic – looks polished For your pics to rank: ZaidRasid.jpg
  52. 52. Import your Slideshare
  53. 53. Import your Slideshare the narrative Create
  54. 54. LinkedIn Search
  55. 55. LinkedIn Search Powe rful
  56. 56. Industry Searchhttp://www.linkedin.com/companyDir?industries=/
  57. 57. Industry SearchFind companies, people, similar job titles
  58. 58. How to find and expert
  59. 59. How to find and expertRelevance = anyone with asimilar job title
  60. 60. How to find and expertRelevance = anyone with asimilar job titleRelationship = connectionwith a similar job title
  61. 61. How to find and expert1st Connection = directcontact
  62. 62. How to find and expert1stConnection = directcontact2nd Connection = need anintroduction from a 1stconnection
  63. 63. How to find and expert1stConnection = directcontact2nd Connection = need anintroduction from a 1stconnection3rd Connection = join a group
  64. 64. To Blog or Not to Blog
  65. 65. BenefitsYou become an instant expert
  66. 66. BenefitsYou become an instant expertBlog content ranks well in search
  67. 67. BenefitsYou become an instant expertBlog content ranks well in searchIt’s a good portfolio
  68. 68. BenefitsYou become an instant expertBlog content ranks well in searchIt’s a good portfolioYou can make money
  69. 69. BenefitsYou become an instant expertBlog content ranks well in searchIt’s a good portfolioYou can make moneyTip: pick a single topic
  70. 70. Writing a Guest Post
  71. 71. Guest post = your contenton another blog
  72. 72. Guest post = your contenton another blogSEO Lesson #5 –greatest exposure aresites with traffic
  73. 73. Guest post = your contenton another blogSEO Lesson #5 –greatest exposure aresites with trafficStart small
  74. 74. Guest post = your contenton another blogSEO Lesson #5 –greatest exposure aresites with trafficStart small Craft your pitch
  75. 75. The Pitch
  76. 76. Bad Pitch = Hi, I love yourblog. I’m wondering if Iwould be able to write aguest post for you. Let meknow what you’d like me towrite about.
  77. 77. Bad Pitch = Hi, I love yourblog. I’m wondering if Iwould be able to write aguest post for you. Let meknow what you’d like me towrite about. What’s wrong with this?
  78. 78. Good pitch Hi Ramit,My name is Mike and I run mikesfakeblog.com. My site hosts about 25,000 readers/month and I’m trying to grow it by reaching out to other bloggers. I’ve been reading your site for 3 years and I’m a big fan (my favorite post was your $28,000 question on weddings…so true how we all delude ourselves).I’m interested in writing a guest post for you — something you’ve never posted on — and I have 3 ideas that I think your readers would love: REBALANCING - Some interesting, fresh sub-idea 1 AUTOMATION - Some interesting, fresh sub-idea 1 EATING OUT - Some interesting, fresh sub-idea 1 I know you’re busy, so I can write everything up and send it to you in one document, which you can drop right into WordPress. I’ll handle all editing, bylines, etc (feel free to edit) so this is super-easy for you. Plus, I promise the guest posts will get your readers thinking and talking to each other.What do you think?Thanks,-Mike
  79. 79. Good pitch includes
  80. 80. Good pitch includesYour favourite blog post of theirs
  81. 81. Good pitch includesYour favourite blog post of theirsYour own published writingexamples
  82. 82. Good pitch includesYour favourite blog post of theirsYour own published writingexamplesThree blog title ideas, related totheir blog
  83. 83. Good pitch includesYour favourite blog post of theirsYour own published writingexamplesThree blog title ideas, related totheir blogAssurance
  84. 84. Good pitch includesYour favourite blog post of theirsYour own published writingexamplesThree blog title ideas, related totheir blogAssurance Takes time=pays offhttp://www.iwillteachyoutoberich.com/write-a-guest-post-for-i-will-teach-you-to-be-rich/
  85. 85. Set Yourself Apart with SlideShare
  86. 86. JesseDesjardins@jessedeehttp://www.slideshare.net/jessedee
  87. 87. JesseDesjardins@jessedeehttp://www.slideshare.net/jessedeehttp://about.me/jessedee
  88. 88. http://www.slideshare.net/jessedee/really-ugly-resumes
  89. 89. http://www.slideshare.net/jessedee/steal-this-presentation-5038209
  90. 90. Keys to a Killer Design
  91. 91. Keys to a Killer DesignColor Scheme
  92. 92. Keys to a Killer DesignColor SchemeStunning Visuals
  93. 93. Keys to a Killer DesignColor SchemeStunning VisualsGreat Text
  94. 94. Keys to a Killer DesignColor SchemeStunning VisualsGreat TextCRAP – contrast,repetition, alignment,proximity
  95. 95. Keys to a Killer DesignColor SchemeStunning VisualsGreat TextCRAP – contrast,repetition, alignment,proximityRecap
  96. 96. http://www.slideshare.net/zaidrasid
  97. 97. http://www.slideshare.net/zaidrasid40 hours to complete = priceless
  98. 98. Finding Great Visuals
  99. 99. Finding Great VisualsPaid: iStockphoto.com
  100. 100. Finding Great VisualsPaid: iStockphoto.comFree: Flickr.com
  101. 101. Finding Great VisualsPaid: iStockphoto.comFree: Flickr.com
  102. 102. Finding Great Fonts
  103. 103. Finding Great FontsGoogle: free beautiful fonts
  104. 104. Finding Great Colours
  105. 105. Finding Great Colourshttp://www.colourlovers.com/
  106. 106. Finding Great Colourshttp://www.colourlovers.com/palette/749881/Canadian_Columbine
  107. 107. Finding Great Colourshttp://www.colourlovers.com/palette/705111/Apple_Get_a_Mac
  108. 108. Upload to Slideshare
  109. 109. Recap: Covered a lot
  110. 110. Recap: Covered a lotUnderstand your Google
  111. 111. Recap: Covered a lotUnderstand your GoogleLeverage LinkedIn
  112. 112. Recap: Covered a lotUnderstand your GoogleLeverage LinkedInIf it makes sense, blog
  113. 113. Recap: Covered a lotUnderstand your GoogleLeverage LinkedInIf it makes sense, blogCreate amazing presentations
  114. 114. What You Can do Today
  115. 115. What You Can do TodayFind this presentation
  116. 116. What You Can do TodayFind this presentationwww.zaidrasid.com
  117. 117. What You Can do TodayFind this presentationwww.zaidrasid.comGoogle Yourself
  118. 118. What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic
  119. 119. What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic100% Full Profile LinkedIn
  120. 120. What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic100% Full Profile LinkedInWrite a blog pitch
  121. 121. What You Can do TodayFind this presentationwww.zaidrasid.comGoogle YourselfGet a pic100% Full Profile LinkedInWrite a blog pitchCreate a slide

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