The document introduces a new logo and brand strategy for Harvard University Muslim Alumni. It describes four representative members - Dr. Ezzedine the Elder, Parvez and Cathy the Power Couple, Munira the Med Student, and Umar the Undergrad. It then shows the logo symbol and various ways the logo could be displayed both horizontally and vertically, along with illustrative applications.

1. Logo Introduction
October 2012
Brand design by EM Design
Brand strategy and art direction by Imprint Advisors
Project Management by HUMA VP Communications

2. Harvard University Muslim Alumni
Personae
Dr. Ezzedine the Elder
66 (GSAS 75), Atlanta
Professor of Literature
Sunni, Syrian-born
Parvez & Cathy the Power Couple
40 (FAS 93/ HBS 99), Dubai
Partner, McKinsey & Co
Sunni, Indian-born, US-raised
36 (NYU 97/ NYU Law 01), Dubai
Associate, King & Spalding
Sunni convert, US-born Caucasian
Munira the Med Student
25 (FAS 09), San Francisco
UCSF School of Medicine
Shi’I, US-born South Asian
Umar the Undergrad
19 (FAS 14), Detroit
Harvard College
Sunni, US-born African-American
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3. Harvard University Muslim Alumni
Symbol
+ =
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4. 4
Harvard University Muslim Alumni
Horizontal Logo

5. 5
Harvard University Muslim Alumni
Vertical Logo

6. Harvard University Muslim Alumni
Visual Landscape
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7. Harvard University Muslim Alumni
Illustrative Applications
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8. Harvard University Muslim Alumni
Illustrative Applications
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9. Harvard University Muslim Alumni
Illustrative Applications
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10. Harvard University Muslim Alumni
Illustrative Applications
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