Huma brand and logo intoduction

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Huma brand and logo intoduction

  1. 1. Brand IntroductionFall 2012Brand  design  by  EM  Design  Brand  strategy  and  art  direc2on  by  Imprint  Advisors  Project  Management  by  HUMA VP Communications
  2. 2. Harvard University Muslim AlumniPersonaeDr. Ezzedine the Elder66 (GSAS 75), AtlantaProfessor of LiteratureSunni, Syrian-bornParvez & Cathy the Power Couple40 (FAS 93/ HBS 99), DubaiPartner, McKinsey & CoSunni, Indian-born, US-raised36 (NYU 97/ NYU Law 01), DubaiAssociate, King & SpaldingSunni convert, US-born CaucasianMunira the Med Student25 (FAS 09), San FranciscoUCSF School of MedicineShi’I, US-born South AsianUmar the Undergrad19 (FAS 14), DetroitHarvard CollegeSunni, US-born African-American2
  3. 3. Harvard University Muslim AlumniSymbol+   =  3
  4. 4. 4  Harvard University Muslim AlumniHorizontal Logo
  5. 5. 5  Harvard University Muslim AlumniVertical Logo
  6. 6. Harvard University Muslim AlumniVisual Landscape6
  7. 7. Harvard University Muslim AlumniMood Board7
  8. 8. AutumnRGB 255:177:35CMYK 0:36:89:0Mather LightRGB 89:89:89CMYK 59:49:48:41Mather DarkRGB 217:217:217CMYK 17:12:13:0SeverRGB 244:111:66CMYK 0:67:75:0CrimsonRGB 178:13:53CMYK 20:98:76:11Crimson LightRGB 242:80:119CMYK 20:98:76:11Sever LightRGB 245:121:77CMYK 0:67:75:0MatherRGB 89:89:89CMYK 59:49:48:41Autumn LightRGB 255:177:35CMYK 0:36:89:0Harvard University Muslim AlumniProposed Color Palettev3, 2012.10.158
  9. 9. Harvard University Muslim AlumniIllustrative Applications9
  10. 10. Harvard University Muslim AlumniIllustrative Applications10
  11. 11. Harvard University Muslim AlumniIllustrative Applications11
  12. 12. Harvard University Muslim AlumniIllustrative Applications12

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