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Symbiote Systems - Final Pitch Take Home Slides May 9th 2017


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One of FastCompany's World Changing Ideas Finalists
Emotion-sensing technologies for future mobility.
Symbiote is developing intuitive interfaces to build trust between human and machine. Imagine a future where your car could understand your emotions and proactively carry out actions associated with them. Read through this slide deck to learn more.

Published in: Automotive
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Symbiote Systems - Final Pitch Take Home Slides May 9th 2017

  1. 1. symbiote Emotion-sensing technologies for future mobility
  2. 2. Autonomy is the future. Whether it is 20 years or 50 years away, autonomous transportation will become mainstream one day.
  3. 3. symbiote A Lack of Trust and Understanding Slows us from getting to our autonomous future.
  4. 4. symbiote Trust and Understanding It is hard for people to trust autonomous cars. Humans can trust their computers won’t lose their data, they can trust that their cell phones will call who they want it to call. But when we ask a person to sit in an autonomous car, we are asking them to trust this technology with their life. People find it more difficult to trust this technology because they do not understand the capability of it.* They do not understand what the car is thinking, or what it can and cannot do. Building on the understanding, we would be able to facilitate a sense of trust. On the other hand, some individuals trust ADAS too much. When a driver loses focus on driving, assuming the car will handle it, it can lead to disastrous consequences. *Blanco, Myra, et al. Human NFactors Evaluation of Level 2 and Level 3 Automated Driving Concepts. No. DOT HS 812 182. 2015.
  5. 5. symbiote Trust and Understanding Tesla’s Autopilot update now asks drivers to hold onto the steering wheel, even in autosteering mode, signaling the lack of trust OEMs have in drivers with their own technologies.
  6. 6. symbiote Trust and Understanding In order for us to move into an autonomous future, humans and machines must learn to trust each other. That is where Symbiote comes in. *Blanco, Myra, et al. Human NFactors Evaluation of Level 2 and Level 3 Automated Driving Concepts. No. DOT HS 812 182. 2015.
  7. 7. Symbiote is developing intuitive interfaces to build trust between human and machine. symbiote
  8. 8. symbiote sym·bi·o·sis /ˌsimbīˈōsəs,ˌsimbēˈōsəs/ | noun Biology the interaction between two different organisms living in close physical association, typically to the advantage of both.
  9. 9. symbiote Building an interface For the autonomous future, we need to look into two sides of trust and understanding: 1) Humans need to trust cars and understand what the car is about to do, and 2) Cars need to understand humans and how to better serve their immediate needs. When both sides can understand each other, we develop a sense of bidirectional trust. This would help build a connection between the human and the machine, a symbiosis leading to many new forms of interaction.
  10. 10. symbiote Perceive Symbiote uses computer vision to determine your heart rate, facial features and posture to calculate your emotional state and alertness level. This information helps the car understand the driver better. Input
  11. 11. symbiote Acknowledge A dashboard on the car communicates the data it has aggregated on the driver. This helps the driver understand the car better, and trust the car more.* *Jung, Malte F., et al. "Displayed uncertainty improves driving experience and behavior: The case of range anxiety in an electric car." Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015. Output
  12. 12. symbiote Today Symbiote’s technology can determine driver’s alertness and wake him up when he dozes off and make him perform a task which requires less cognitive effort but enough to wake him up. Meanwhile Symbiote will make the car slow down and pull over until it is safe to drive.
  13. 13. symbiote Tomorrow When integrated into connected cars, Symbiote would be able to perform meaningful interactions between the driver and the car. Based on the driver’s emotion, it could choose a playlist to listen to, or change the climate settings. Emotion- sensing will open numerous possibilities of micro interactions. Music Control Route Selection Driving Dynamics Ridesharing Experiences Health Monitoring
  14. 14. symbiote Future In an autonomous future when cars would be able to communicate with each other, we envision seamless interactions between cars based on the operator’s current state. If the operator is in a rush to get to a destination, Symbiote could negotiate with other cars to get out of its way. It could even turn the car into a personal ambulance, helping get a sick passenger to the hospital faster.
  15. 15. Phase I Phase II Safety Comfort Satisfaction symbiote
  16. 16. symbiote Hierarchy of needs Although the motive of transportation is to get passengers from Point A to Point B, they conform to a certain Hierarchy of Needs. Symbiote’s interface can help address these needs. Safety Comfort Satisfaction
  17. 17. symbiote Safety Comfort Satisfaction In the most basic of cars, safety plays an important role. From Airbags to Antilock Braking systems, technology has revolutionized safety inside vehicles. Symbiote’s Alertness Detection System ensures safe driving before we reach full autonomy. For cars until now, ‘comfort’ has been about a smooth ride, or leather seats. With ADAS, comfort would refer to the peace of mind of knowing what your car is thinking. Symbiote displays a dashboard of data the car is gathering to facilitate trust in the car. In many luxury cars, OEMs have thought of every little detail, giving drivers a sense of ‘delight’ when the car does something the driver didn’t know they wanted. Through a better understanding of the driver, Symbiote could provide delight.
  18. 18. symbiote Market Size Starting with semi-autonomous cars, with an intent to expand to other transportation industries. ~$250B in yearly revenue $126B Air Transport $40B Road Transport $30B Other Transport $50B Autonomous Vehicles (2020) Data Source: Statista symbiote
  19. 19. symbiote TAM Taking different percentages based on the value of autonomy and trust in different contexts. ~$1.8B Total Addressable Market $126M Air Transport $400M Road Transport $30M Other Transport $1.25B Autonomous Vehicles (2020) Data Source: Statista symbiote
  20. 20. symbiote Competitive Landscape Although there are many indirect competitors, there is only one direct competitor.
  21. 21. symbiote Strategy An iterative approach to gaining customers Sell to Owners of Luxury Vehicles (validation) Partnerships with Car Manufacturers Standardizing Safety Technologies (similar to ABS, SRS) Partnerships with Passenger Transportation Phase I Phase II 1 2 4 3
  22. 22. Zaid Haque Hannah Xue Noshin Nisa Strategy Technology Product
  23. 23. symbiote Product Demo
  24. 24. symbiote Emotion-sensing technologies for future mobility
  25. 25. Appendix A: Definitions ABS: Antilock Braking System. ADAS: Advanced Driver Assistance Systems. This refers to everything from Cruise Control and Lane Keeping Assist to Tesla’s Autopilot system. Autopilot: Tesla’s combination of dynamic cruise control and lane keeping assist that can help drivers take their hands off the wheels/pedals on highways or in traffic. However, this is not an autonomous system and should not be confused with it. OEM: Original Equipment Manufacturer. The name given to car manufacturers in the transportation industry. SRS: Supplemental Restraint System Airbags.
  26. 26. Appendix B: Levels of Autonomy Data Source: Vox