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Symbiote Pitch 1 20170224

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What happens when you bring together human and machine? Symbiote aims to explore the arena of interfaces using biosignals to help drive a revolution in automotive user experience.

Published in: Automotive
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Symbiote Pitch 1 20170224

  1. 1. Autonomy is the future.
  2. 2. A Lack of Trust and Understanding Prevents us from moving faster. Blanco, Myra, et al. Human NFactors Evaluation of Level 2 and Level 3 Automated Driving Concepts. No. DOT HS 812 182. 2015.
  3. 3. symbiote
  4. 4. Zaid Haque Hannah Xue Noshin Nisa Strategy Technology Product
  5. 5. Symbiote is developing intuitive interfaces for the next generation of mobility technology. symbiote
  6. 6. Building an interface symbiote
  7. 7. It’s time to move on. symbiote
  8. 8. Building an interface symbiote
  9. 9. Phase I Phase II Safety Comfort Satisfaction symbiote
  10. 10. Hierarchy of needs In a transportation context Safety Comfort Satisfaction symbiote
  11. 11. Perceive symbiote
  12. 12. Acknowledge Arduino demo video on http://symbiote.link/product Jung, Malte F., et al. "Displayed uncertainty improves driving experience and behavior: The case of range anxiety in an electric car." Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015. symbiote
  13. 13. symbiote
  14. 14. Maintaining alertness Tasks to regain focus during autonomy Jung, Malte F., et al. "Displayed uncertainty improves driving experience and behavior: The case of range anxiety in an electric car." Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems. ACM, 2015. Act I: symbiote
  15. 15. Changing Driving Dynamics ZCT symbiote Act II: symbiote +
  16. 16. Numerous Possibilities A better understanding of the rider leads to new opportunities for interaction Music Control Route Selection Driving Dynamics Ridesharing Experiences Health Monitoring Act: symbiote
  17. 17. Market Size Starting with semi-autonomous cars, with an intent to expand to other transportation industries. ~$250B in yearly revenue $126B Air Transport $40B Road Transport $30B Other Transport $50B Autonomous Vehicles (2020) Data Source: Statista http://statista.com symbiote
  18. 18. TAM Taking different percentages based on the value of autonomy and trust in different contexts. ~$1.8B Total Addressable Market $126M Air Transport $400M Road Transport $30M Other Transport $1.25B Autonomous Vehicles (2020) Data Source: Statista http://statista.com symbiote
  19. 19. Competitive Landscape Although there are many indirect competitors, there is only one direct competitor. symbiote
  20. 20. Strategy An iterative approach to gaining customers Sell to Owners of Luxury Vehicles (validation) Partnerships with Car Manufacturers Standardizing Safety Technologies (e.g. ABS, SRS) Partnerships with Passenger Transportation Phase I Phase II 1 2 4 3 symbiote
  21. 21. Zaid Haque Hannah Xue Noshin Nisa Strategy Technology Product symbiote
  22. 22. symbiote

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