Shape MENA 2014 Conference Branding

Zaid Haque
Zaid HaqueSenior Program Manager at Amazon.com, Inc.
Shape MENA 2014
Branding & Mobile App
Zaid Haque, Aviate
zaid@aviatestudios.com
c		Aviate	Studios,	2014
Aviate Studios
branding | web | mobile | interactive
aviatestudios.com
Executive
Summary
The Doha City Hub of Global Shapers, an
initiative of the World Economic Forum,
hosted the annual MENA (Middle East/
North Africa)-region conference, known
as SHAPE MENA in December 2014.
The conference brought thought leaders
and entrepreneurs from the region, as
well as over 150 participants from around
the world to Doha.
The Doha Hub hired Aviate to provide
identity/branding, marketing collateral,
and mobile apps for the conference.
3
BRANDING
Theme
The theme of the conference
revolves around innovation,
collaboration, and
engagement.
How can we demonstrate
these values in our logo and
branding?
5
Branding – Mark
Traditional Arabic geometric art is fused
with ‘modern’ shapes and colors to form a
new twist on cultural work.
The shapes all converge towards the
center of the logo, signifying
collaboration and engagement. The
fusion of traditional art with modern
design symbolizes innovation.
The arabesque vibe is maintained by
tiling the mark on backgrounds, to
represent the essence of Arab culture
being an integral part of this Middle
Eastern conference.
7
Branding – Mark
Branding – Logotype
Branding – Complete Logo
Branding – Logo colors
Branding – Elements
Meta Normal
Meta Medium
MARKETING
COLLATERAL
Name Tags
Color-coded to represent participant type
Name Tags
Name tags also served as
conference guides
booklets - to allow for a
convenient way to carry
the guide, and for
sustainability because this
process used less paper
overall. It also served as a
memorabilia of the event.
Name Tags
Name tags also served as
conference guides
booklets - to allow for a
convenient way to carry
the guide, and for
sustainability because this
process used less paper
overall. It also served as a
memorabilia of the event.
Name Tags - Inside
[inactive link]
[inactive link]
Name Tags - Inside
Stage - Backdrop
Stage – Floor Banner
Stage – Setup
Stage – Setup
External Backdrop - Round
External Backdrop - Flat
Under the Patronage of His Excellency Salah bin Ghanem bin Nasser Al Ali
External Backdrop - Flat
T-Shirt
MOBILE APP
Mobile App
A mobile app was created as a
platform for learning about the
participants at the conference.
Contact information and bios
were shared so participants could
decide who to network with prior
to the conference, and how to
get in touch afterwards.
Beta Test - iOS
[inactive link]
Shape MENA 2014
Branding & Mobile App
Zaid Haque, Aviate
zaid@aviatestudios.com
1 of 28

Recommended

Marwan Mardini Resumé by
Marwan Mardini ResuméMarwan Mardini Resumé
Marwan Mardini ResuméMarwan Mardini
80 views2 slides
AMPORTFOLIO2016 by
AMPORTFOLIO2016AMPORTFOLIO2016
AMPORTFOLIO2016Christian Angelo Mercado
122 views11 slides
Resume 2015 by
Resume 2015Resume 2015
Resume 2015Yahya A. A. Abdulqader
716 views2 slides
Symbiote Pitch 1 20170224 by
Symbiote Pitch 1 20170224Symbiote Pitch 1 20170224
Symbiote Pitch 1 20170224Zaid Haque
400 views22 slides
Flight Information Display System Case Study - Doha International Airport by
Flight Information Display System Case Study - Doha International AirportFlight Information Display System Case Study - Doha International Airport
Flight Information Display System Case Study - Doha International AirportZaid Haque
2.8K views40 slides
Project Management for Hackathon, CMU-Q by
Project Management for Hackathon, CMU-QProject Management for Hackathon, CMU-Q
Project Management for Hackathon, CMU-QZaid Haque
1.1K views7 slides

More Related Content

Viewers also liked

Public Speaking I - Starting to speak by
Public Speaking I - Starting to speakPublic Speaking I - Starting to speak
Public Speaking I - Starting to speakZaid Haque
1.2K views27 slides
Hackathon 2015 - Infographics by
Hackathon 2015 - InfographicsHackathon 2015 - Infographics
Hackathon 2015 - InfographicsZaid Haque
1K views15 slides
Design Workshop II @ Cornell Tech by
Design Workshop II @ Cornell TechDesign Workshop II @ Cornell Tech
Design Workshop II @ Cornell TechZaid Haque
755 views45 slides
Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014 by
Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014
Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014Zaid Haque
8.2K views40 slides
P A L M I S T R Y by
P A L M I S T R YP A L M I S T R Y
P A L M I S T R Ynareshkumar.mamtani
30K views61 slides
Commodity by
CommodityCommodity
CommodityVivek Sharma
355 views13 slides

Viewers also liked(7)

Public Speaking I - Starting to speak by Zaid Haque
Public Speaking I - Starting to speakPublic Speaking I - Starting to speak
Public Speaking I - Starting to speak
Zaid Haque1.2K views
Hackathon 2015 - Infographics by Zaid Haque
Hackathon 2015 - InfographicsHackathon 2015 - Infographics
Hackathon 2015 - Infographics
Zaid Haque1K views
Design Workshop II @ Cornell Tech by Zaid Haque
Design Workshop II @ Cornell TechDesign Workshop II @ Cornell Tech
Design Workshop II @ Cornell Tech
Zaid Haque755 views
Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014 by Zaid Haque
Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014
Intro to User Experience Design for Developers, Carnegie Apps Hackathon 2014
Zaid Haque8.2K views

Similar to Shape MENA 2014 Conference Branding

Focussed Event Management Pvt. Ltd. by
Focussed Event Management Pvt. Ltd.Focussed Event Management Pvt. Ltd.
Focussed Event Management Pvt. Ltd.MamtaKalambe
703 views11 slides
Kate_margolis_portfolio2.pdf by
Kate_margolis_portfolio2.pdfKate_margolis_portfolio2.pdf
Kate_margolis_portfolio2.pdfEzaseBayOnline
13 views24 slides
Omar Youssef Portfolio - 2008 by
Omar Youssef Portfolio - 2008Omar Youssef Portfolio - 2008
Omar Youssef Portfolio - 2008Litmus - Advertising Agency
857 views16 slides
Mostafa Hammad Digital Nomad 11 Hybrid by
Mostafa Hammad Digital Nomad 11  HybridMostafa Hammad Digital Nomad 11  Hybrid
Mostafa Hammad Digital Nomad 11 HybridMostafa Hammad
25 views23 slides
THES Updated Profile by
THES Updated ProfileTHES Updated Profile
THES Updated ProfileDipul Sarma
142 views64 slides
Presentation DMF Cairo by
Presentation DMF CairoPresentation DMF Cairo
Presentation DMF CairoAlain Issa
391 views23 slides

Similar to Shape MENA 2014 Conference Branding(20)

Focussed Event Management Pvt. Ltd. by MamtaKalambe
Focussed Event Management Pvt. Ltd.Focussed Event Management Pvt. Ltd.
Focussed Event Management Pvt. Ltd.
MamtaKalambe703 views
Mostafa Hammad Digital Nomad 11 Hybrid by Mostafa Hammad
Mostafa Hammad Digital Nomad 11  HybridMostafa Hammad Digital Nomad 11  Hybrid
Mostafa Hammad Digital Nomad 11 Hybrid
Mostafa Hammad25 views
THES Updated Profile by Dipul Sarma
THES Updated ProfileTHES Updated Profile
THES Updated Profile
Dipul Sarma142 views
Presentation DMF Cairo by Alain Issa
Presentation DMF CairoPresentation DMF Cairo
Presentation DMF Cairo
Alain Issa391 views
Reem portfolio-for web by Reem A.Sh.
Reem portfolio-for webReem portfolio-for web
Reem portfolio-for web
Reem A.Sh.388 views
Ninth Space Brand Consultants; Our Work by Ninth Space
Ninth Space Brand Consultants; Our Work Ninth Space Brand Consultants; Our Work
Ninth Space Brand Consultants; Our Work
Ninth Space 391 views
Kestrel's bio as an ecommerce, digital & social media speaker by Independant
Kestrel's bio as an ecommerce, digital & social media speakerKestrel's bio as an ecommerce, digital & social media speaker
Kestrel's bio as an ecommerce, digital & social media speaker
Independant902 views
BrandAsian_Credentials_November_2015 by Joseph Baladi
BrandAsian_Credentials_November_2015BrandAsian_Credentials_November_2015
BrandAsian_Credentials_November_2015
Joseph Baladi305 views
Delta faucet's avant communication strategic & creative presentationv1 by Avantcommunication
Delta faucet's   avant communication strategic & creative presentationv1Delta faucet's   avant communication strategic & creative presentationv1
Delta faucet's avant communication strategic & creative presentationv1
Avantcommunication1.3K views

More from Zaid Haque

Paper & Digital Prototyping and Validation, European Innovation Academy 2018 by
Paper & Digital Prototyping and Validation, European Innovation Academy 2018Paper & Digital Prototyping and Validation, European Innovation Academy 2018
Paper & Digital Prototyping and Validation, European Innovation Academy 2018Zaid Haque
1.1K views86 slides
Paper and Digital Prototyping @ Arab Innovation Academy by
Paper and Digital Prototyping @ Arab Innovation AcademyPaper and Digital Prototyping @ Arab Innovation Academy
Paper and Digital Prototyping @ Arab Innovation AcademyZaid Haque
326 views75 slides
Decision Making in Product Design by
Decision Making in Product DesignDecision Making in Product Design
Decision Making in Product DesignZaid Haque
584 views76 slides
UberELEVATE Design Exercise by
UberELEVATE Design ExerciseUberELEVATE Design Exercise
UberELEVATE Design ExerciseZaid Haque
244 views36 slides
Symbiote Systems - Final Pitch Take Home Slides May 9th 2017 by
Symbiote Systems - Final Pitch Take Home Slides May 9th 2017Symbiote Systems - Final Pitch Take Home Slides May 9th 2017
Symbiote Systems - Final Pitch Take Home Slides May 9th 2017Zaid Haque
1.6K views26 slides
Corporate Pick-up Lines by
Corporate Pick-up LinesCorporate Pick-up Lines
Corporate Pick-up LinesZaid Haque
3.6K views50 slides

More from Zaid Haque(6)

Paper & Digital Prototyping and Validation, European Innovation Academy 2018 by Zaid Haque
Paper & Digital Prototyping and Validation, European Innovation Academy 2018Paper & Digital Prototyping and Validation, European Innovation Academy 2018
Paper & Digital Prototyping and Validation, European Innovation Academy 2018
Zaid Haque1.1K views
Paper and Digital Prototyping @ Arab Innovation Academy by Zaid Haque
Paper and Digital Prototyping @ Arab Innovation AcademyPaper and Digital Prototyping @ Arab Innovation Academy
Paper and Digital Prototyping @ Arab Innovation Academy
Zaid Haque326 views
Decision Making in Product Design by Zaid Haque
Decision Making in Product DesignDecision Making in Product Design
Decision Making in Product Design
Zaid Haque584 views
UberELEVATE Design Exercise by Zaid Haque
UberELEVATE Design ExerciseUberELEVATE Design Exercise
UberELEVATE Design Exercise
Zaid Haque244 views
Symbiote Systems - Final Pitch Take Home Slides May 9th 2017 by Zaid Haque
Symbiote Systems - Final Pitch Take Home Slides May 9th 2017Symbiote Systems - Final Pitch Take Home Slides May 9th 2017
Symbiote Systems - Final Pitch Take Home Slides May 9th 2017
Zaid Haque1.6K views
Corporate Pick-up Lines by Zaid Haque
Corporate Pick-up LinesCorporate Pick-up Lines
Corporate Pick-up Lines
Zaid Haque3.6K views

Recently uploaded

Antimalarial agents-Medicinal Chemistry by
Antimalarial agents-Medicinal ChemistryAntimalarial agents-Medicinal Chemistry
Antimalarial agents-Medicinal ChemistryNarminHamaaminHussen
5 views27 slides
Presentation (1).pdf by
Presentation (1).pdfPresentation (1).pdf
Presentation (1).pdfhjksa
17 views5 slides
Sudden Deafness Design Document by
Sudden Deafness Design DocumentSudden Deafness Design Document
Sudden Deafness Design Documentwyfangherman
38 views19 slides
Design System in Figma A to Z.pdf by
Design System in Figma A to Z.pdfDesign System in Figma A to Z.pdf
Design System in Figma A to Z.pdfAtiqur Rahaman
18 views16 slides
polaris by
polarispolaris
polarisscribddarkened352
237 views13 slides
Figma Prototype A to Z.pdf by
Figma Prototype A to Z.pdfFigma Prototype A to Z.pdf
Figma Prototype A to Z.pdfAtiqur Rahaman
16 views30 slides

Recently uploaded(20)

Presentation (1).pdf by hjksa
Presentation (1).pdfPresentation (1).pdf
Presentation (1).pdf
hjksa17 views
Sudden Deafness Design Document by wyfangherman
Sudden Deafness Design DocumentSudden Deafness Design Document
Sudden Deafness Design Document
wyfangherman38 views
Design System in Figma A to Z.pdf by Atiqur Rahaman
Design System in Figma A to Z.pdfDesign System in Figma A to Z.pdf
Design System in Figma A to Z.pdf
Atiqur Rahaman18 views
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf by NirmalanGanapathy1
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdfIEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf
StratPlanning Manual 220713.pdf by Lakewalk Media
StratPlanning Manual 220713.pdfStratPlanning Manual 220713.pdf
StratPlanning Manual 220713.pdf
Lakewalk Media15 views
Scopic UX Design Test Task.pdf by Atiqur Rahaman
Scopic UX Design Test Task.pdfScopic UX Design Test Task.pdf
Scopic UX Design Test Task.pdf
Atiqur Rahaman283 views
Doing Footwear - Footwear Factory by Doing Footwear
Doing Footwear - Footwear FactoryDoing Footwear - Footwear Factory
Doing Footwear - Footwear Factory
Doing Footwear10 views
Free World aids day Template from Best presentation design agency by slideceotemplates
Free World aids day Template from Best presentation design agencyFree World aids day Template from Best presentation design agency
Free World aids day Template from Best presentation design agency
SS25 Fashion Key Items trend book by Peclers Paris
SS25 Fashion Key Items trend bookSS25 Fashion Key Items trend book
SS25 Fashion Key Items trend book
Peclers Paris123 views

Shape MENA 2014 Conference Branding