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Shape MENA 2014 Conference Branding

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The Doha City Hub of Global Shapers, an initiative of the World Economic Forum, hosted the annual MENA (Middle East/ North Africa)-region conference, known as SHAPE MENA in December 2014.
The conference brought thought leaders and entrepreneurs from the region, as well as over 150 participants from around the world to Doha.
The Doha Hub hired Aviate to provide identity/branding, marketing collateral, and mobile apps for the conference.

Published in: Design
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Shape MENA 2014 Conference Branding

  1. 1. Shape MENA 2014 Branding & Mobile App Zaid Haque, Aviate zaid@aviatestudios.com c Aviate Studios, 2014
  2. 2. Aviate Studios branding | web | mobile | interactive aviatestudios.com
  3. 3. Executive Summary The Doha City Hub of Global Shapers, an initiative of the World Economic Forum, hosted the annual MENA (Middle East/ North Africa)-region conference, known as SHAPE MENA in December 2014. The conference brought thought leaders and entrepreneurs from the region, as well as over 150 participants from around the world to Doha. The Doha Hub hired Aviate to provide identity/branding, marketing collateral, and mobile apps for the conference. 3
  4. 4. BRANDING
  5. 5. Theme The theme of the conference revolves around innovation, collaboration, and engagement. How can we demonstrate these values in our logo and branding? 5
  6. 6. Branding – Mark
  7. 7. Traditional Arabic geometric art is fused with ‘modern’ shapes and colors to form a new twist on cultural work. The shapes all converge towards the center of the logo, signifying collaboration and engagement. The fusion of traditional art with modern design symbolizes innovation. The arabesque vibe is maintained by tiling the mark on backgrounds, to represent the essence of Arab culture being an integral part of this Middle Eastern conference. 7 Branding – Mark
  8. 8. Branding – Logotype
  9. 9. Branding – Complete Logo
  10. 10. Branding – Logo colors
  11. 11. Branding – Elements Meta Normal Meta Medium
  12. 12. MARKETING COLLATERAL
  13. 13. Name Tags Color-coded to represent participant type
  14. 14. Name Tags Name tags also served as conference guides booklets - to allow for a convenient way to carry the guide, and for sustainability because this process used less paper overall. It also served as a memorabilia of the event.
  15. 15. Name Tags Name tags also served as conference guides booklets - to allow for a convenient way to carry the guide, and for sustainability because this process used less paper overall. It also served as a memorabilia of the event.
  16. 16. Name Tags - Inside [inactive link] [inactive link]
  17. 17. Name Tags - Inside
  18. 18. Stage - Backdrop
  19. 19. Stage – Floor Banner
  20. 20. Stage – Setup
  21. 21. Stage – Setup
  22. 22. External Backdrop - Round
  23. 23. External Backdrop - Flat Under the Patronage of His Excellency Salah bin Ghanem bin Nasser Al Ali
  24. 24. External Backdrop - Flat
  25. 25. T-Shirt
  26. 26. MOBILE APP
  27. 27. Mobile App A mobile app was created as a platform for learning about the participants at the conference. Contact information and bios were shared so participants could decide who to network with prior to the conference, and how to get in touch afterwards. Beta Test - iOS [inactive link]
  28. 28. Shape MENA 2014 Branding & Mobile App Zaid Haque, Aviate zaid@aviatestudios.com

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