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Design Workshop II @ Cornell Tech

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Part 2 of a series of workshops introducing graduate level business and engineer students to design concepts. This lecture is about Slide Deck design and Information Design. Lecture can be found here: https://www.youtube.com/watch?v=pQ6hDLQuKII

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Design Workshop II @ Cornell Tech

  1. 1. DESIGN WORKSHOP II Slide Deck/Info Design/Adobe Creative Cloud 17 Nov 2015, Cornell Tech at Cornell University #designworkshops on Slack Zaid Haque, @zaidhaque 1
  2. 2. ABOUT ME Graduate of Carnegie Mellon Red Dot Award: Bilingual Flight Info Display SystemMy Website 2
  3. 3. DESIGNERS ARE CURSED. They hate everything. 3
  4. 4. DESIGN IS SUBJECTIVE. Taste varies from person to person 4
  5. 5. OUTLINE - Recap! - Slide Deck Design - Visualizing Information - Adobe Creative Cloud 5
  6. 6. CORNELL TECH DESIGN WORKSHOP II WORKSHOP I We had a great first workshop!Typography Colors Visual Hierarchy Vectors & Raster 6
  7. 7. SLIDE DECK DESIGN Express your ideas in the most effective way. 7
  8. 8. I LOVE KEYNOTE. No to PowerPoint*, no to Prezi. Definitely no to Google Slides. Or anything else. *PowerPoint is getting better than it used to be though.8
  9. 9. TYPOGRAPHY Use flair sparingly. Have one style for headings, one style for body. Sans-serif fonts work better. ALL CAPS HEADINGS ARE IN. 9
  10. 10. COLOR High contrast is good Dark backgrounds and bright text Use color for emphasis 10
  11. 11. VISUAL HIERARCHY notice this first You will 11
  12. 12. VISUAL HIERARCHY Don’t let your headings overpower your slides. Don’t let images overpower 
 your text. Don’t use bold/italics for emphasis - use color instead. 12
  13. 13. LAYOUT Divide your slides into columns Left align rather than center Vertically-middle alignment 13
  14. 14. USE YOUR SLIDES AS CUE CARDS They should quickly tell you what to say, rather than say it for you. 14
  15. 15. ANIMATIONS BLUR EVERY ANIMATION IMPLIES SOMETHING. FIREWORKS CONFETTI FADE TRACE ANVIL 15
  16. 16. ANVILresist the urge to use these animations everywhere! 16
  17. 17. 10/20/30 RULE GUY KAWASAKI 10 slides 20 minutes 30 pt. font 17
  18. 18. WHEN LIFE GIVES YOU LEMONS Work with what you have. Look at where you’re presenting, look at what you’re presenting on. 18
  19. 19. DISPLAY TECHNOLOGY Make sure your slide deck works well on the hardware used to display it. 19
  20. 20. PROJECTOR DISPLAY MUCH MORE COMMON Lower resolution and contrast, so images/slides look different than they would on your screen. Use high contrast on your slides to offset this. 20
  21. 21. PROJECTOR DISPLAY MUCH MORE COMMON Note whether you would be blocking the monitor while presenting. If you will, use bright colors sparingly. 21
  22. 22. PROJECTOR DISPLAY MUCH MORE COMMON Note whether you would be blocking the monitor while presenting. If you will, use bright colors sparingly. Brightly lit foreheads during a presentation annoy me. 22
  23. 23. LED SCREENS/ MONITORS MORE EXPENSIVE Higher resolution and contrast means things look like they do on your computer. -> More flexibility 23
  24. 24. LED SCREENS/ MONITORS MORE EXPENSIVE Generally these screens tend to be smaller in comparison, so design accordingly. 24
  25. 25. LED SCREENS/ MONITORS MORE EXPENSIVE Try to stay away from white here as well, you don’t want to blind your audience. 25
  26. 26. PAPER HANDOUTS ?! Try not to use slide decks as printouts or documents to send to someone. The best slide decks need a presenter; and you won’t be there to present them. If you have to, make sure you have a white background so as to not waste ink. 26
  27. 27. THINGS TO KEEP IN CONSIDERATION Visibility/legibility How wide/narrow is your room? How attentive is your audience? 27
  28. 28. DO’S Give your text breathing space 28
  29. 29. INFORMATION DESIGN Express your numbers so they convey your ideas. 29
  30. 30. THE VISUAL DISPLAY OF QUANTITATIVE INFORMATION EDWARD TUFTE 30
  31. 31. 31
  32. 32. CORNELL TECH DESIGN WORKSHOP II PIE CHARTS To display parts of a whole. Use these to show relative proportions rather than volume. http://www.hiphopshelter.com/forum/index.php?threads/the-lol-thread.35/page-4 32
  33. 33. CORNELL TECH DESIGN WORKSHOP II STACKED PIE CHARTS To display parts of a whole, over time or another parameter. http://www.michaelvandaniker.com/labs/browserVisualization/ 33
  34. 34. CORNELL TECH DESIGN WORKSHOP II BAR CHARTS/HISTOGRAMS Used to show volume of discontinuous data. Histograms are bar charts that show frequency of occurrences of an event. Hours I slept last week 0 2.25 4.5 6.75 9 Monday Tuesday WednesdayThursday Friday Saturday Sunday 34
  35. 35. CORNELL TECH DESIGN WORKSHOP II LINE GRAPHS Used to show volume of continuous data. Line graphs and bar charts are mistakenly used interchangeably. Steps I walked last week 0 5000 10000 15000 20000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 35
  36. 36. CORNELL TECH DESIGN WORKSHOP II QUALITATIVE CHARTS Best used to describe abstract values for different categories in a visual manner. Rank them according to two arbitrary metrics, and viola! complexity impact 36
  37. 37. CORNELL TECH DESIGN WORKSHOP II PLAIN NUMBERS Single data points, usually representing totals or averages. 26members on #designworkshops 52attendees 71survey responses 0people did the homework 132total number of slides presented 37
  38. 38. Hamad International Airport: EVIDS Redesign Key Statistics The EVIDS project was a large scale project affecting every single passenger going through Hamad International Airport. These numbers help show the sheer scale of work that was involved in the project, from start to finish. 38 1,500screens 150graphical assets 350screen renderings 47pages of documentation 21months 1,400emails
  39. 39. CORNELL TECH DESIGN WORKSHOP II TIMELINE Used to show progress over time of a project. Similar to a “Journey” but better for people who have a stake in what you built; it has more details. task 1 task 2 task 3 39
  40. 40. Hamad International Airport: EVIDS Redesign TIMELINE 40 Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014 October 2012 Project Begins December 2012 DepartmentApproval February 2013 GCEOApproval September 2013 Branding Introduction February 2014 CP31 Workshop May 2014 Brand Refresh May 2013 Concept Finalization July 2013 Asset Completion February 2014 Branding Completion June 2014 Core Completion Ideation Phase Creation Phase GraphicalAssets Business Rules Branding Implementation Phase
  41. 41. Hamad International Airport: EVIDS Redesign 41 Q4 2012 Q1 2013 Q2 2103 Q3 2013 October 2012 Project Begins December 2012 DepartmentApproval February 2013 GCEOApproval Sep Bra May 2013 Concept Finalization July 2013 Asset Completion Ideation Phase Creation Phase GraphicalAssets Business Rules
  42. 42. Hamad International Airport: EVIDS Redesign TIMELINE 42 Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014 October 2012 Project Begins December 2012 DepartmentApproval February 2013 GCEOApproval September 2013 Branding Introduction February 2014 CP31 Workshop May 2014 Brand Refresh May 2013 Concept Finalization July 2013 Asset Completion February 2014 Branding Completion June 2014 Core Completion Ideation Phase Creation Phase GraphicalAssets Business Rules Branding Implementation Phase
  43. 43. CORNELL TECH DESIGN WORKSHOP II WORD CLUSTERS Used to show concepts pertaining to a certain topic. Opportunities! Attracting attention Freelancing Job-hunting Clients Bloggers Sales Standing out Profits Hits VisitorsReputation Customers why think about personal branding CMU-Q + UAEU 2013 43
  44. 44. HOMEWORK (?!) Write a critique of something (anything) from a design perspective. Post on #designworkshops http://critique.zaidhaque.com 44
  45. 45. DESIGN WORKSHOP II Slide Deck/Info Design/Adobe Creative Cloud 17 Nov 2015, Cornell Tech at Cornell University Zaid Haque, @zaidhaque https:// zaidhaque.typeform .com/to/olqrP0 45

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