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DESIGN WORKSHOP II
Slide Deck/Info Design/Adobe Creative Cloud
17 Nov 2015, Cornell Tech at Cornell University
#designworkshops on Slack
Zaid Haque, @zaidhaque
1
ABOUT ME
Graduate of Carnegie Mellon
Red Dot Award: Bilingual Flight Info Display SystemMy Website 2
DESIGNERS ARE CURSED.
They hate everything.
3
DESIGN IS SUBJECTIVE.
Taste varies from person to person
4
OUTLINE
- Recap!
- Slide Deck Design
- Visualizing Information
- Adobe Creative Cloud
5
CORNELL TECH DESIGN WORKSHOP II
WORKSHOP I
We had a great first
workshop!Typography Colors
Visual
Hierarchy
Vectors &
Raster
6
SLIDE DECK DESIGN
Express your ideas in the most effective way.
7
I LOVE KEYNOTE.
No to PowerPoint*, no to Prezi.
Definitely no to Google Slides. Or anything else.
*PowerPoint is getting better than it used to be though.8
TYPOGRAPHY
Use flair sparingly.
Have one style for headings, one
style for body.
Sans-serif fonts work better.
ALL CAPS HEADINGS ARE IN.
9
COLOR
High contrast is good
Dark backgrounds and bright text
Use color for emphasis
10
VISUAL
HIERARCHY
notice this
first
You will
11
VISUAL
HIERARCHY
Don’t let your headings
overpower your slides.
Don’t let images overpower 

your text.
Don’t use bold/italics for
emphasis - use color instead.
12
LAYOUT
Divide your slides into columns
Left align rather than center
Vertically-middle alignment
13
USE YOUR SLIDES
AS CUE CARDS
They should quickly tell you what to say,
rather than say it for you.
14
ANIMATIONS
BLUR
EVERY ANIMATION
IMPLIES SOMETHING.
FIREWORKS
CONFETTI FADE
TRACE ANVIL
15
ANVILresist the urge to use these animations everywhere!
16
10/20/30
RULE
GUY KAWASAKI
10 slides
20 minutes
30 pt. font
17
WHEN LIFE
GIVES YOU
LEMONS
Work with what you have.
Look at where you’re
presenting, look at what
you’re presenting on.
18
DISPLAY
TECHNOLOGY
Make sure your slide deck
works well on the hardware
used to display it.
19
PROJECTOR
DISPLAY
MUCH MORE COMMON
Lower resolution and contrast,
so images/slides look different
than they would on your screen.
Use high contrast on your slides
to offset this.
20
PROJECTOR
DISPLAY
MUCH MORE COMMON
Note whether you would be
blocking the monitor while
presenting. If you will, use bright
colors sparingly.
21
PROJECTOR
DISPLAY
MUCH MORE COMMON
Note whether you would be
blocking the monitor while
presenting. If you will, use bright
colors sparingly.
Brightly lit foreheads during a presentation annoy me.
22
LED SCREENS/
MONITORS
MORE EXPENSIVE
Higher resolution and contrast
means things look like they
do on your computer.
-> More flexibility
23
LED SCREENS/
MONITORS
MORE EXPENSIVE
Generally these screens tend
to be smaller in comparison,
so design accordingly.
24
LED SCREENS/
MONITORS
MORE EXPENSIVE
Try to stay away from white
here as well, you don’t want
to blind your audience.
25
PAPER
HANDOUTS
?!
Try not to use slide decks as
printouts or documents to
send to someone.
The best slide decks need a
presenter; and you won’t be
there to present them.
If you have to, make sure you have a
white background so as to not waste ink.
26
THINGS TO
KEEP IN
CONSIDERATION
Visibility/legibility
How wide/narrow is your room?
How attentive is your audience?
27
DO’S
Give your text breathing space
28
INFORMATION DESIGN
Express your numbers so they convey your ideas.
29
THE VISUAL
DISPLAY OF
QUANTITATIVE
INFORMATION
EDWARD TUFTE
30
31
CORNELL TECH DESIGN WORKSHOP II
PIE CHARTS
To display parts of a whole.
Use these to show relative
proportions rather than
volume.
http://www.hiphopshelter.com/forum/index.php?threads/the-lol-thread.35/page-4
32
CORNELL TECH DESIGN WORKSHOP II
STACKED PIE CHARTS
To display parts of a whole,
over time or another
parameter.
http://www.michaelvandaniker.com/labs/browserVisualization/
33
CORNELL TECH DESIGN WORKSHOP II
BAR CHARTS/HISTOGRAMS
Used to show volume of
discontinuous data.
Histograms are bar charts
that show frequency of
occurrences of an event.
Hours I slept last week
0
2.25
4.5
6.75
9
Monday Tuesday WednesdayThursday Friday Saturday Sunday
34
CORNELL TECH DESIGN WORKSHOP II
LINE GRAPHS
Used to show volume of
continuous data.
Line graphs and bar
charts are mistakenly
used interchangeably.
Steps I walked last week
0
5000
10000
15000
20000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
35
CORNELL TECH DESIGN WORKSHOP II
QUALITATIVE CHARTS
Best used to describe
abstract values for different
categories in a visual manner.
Rank them according to two
arbitrary metrics, and viola!
complexity
impact
36
CORNELL TECH DESIGN WORKSHOP II
PLAIN NUMBERS
Single data points, usually
representing totals or
averages.
26members on
#designworkshops
52attendees
71survey
responses
0people did
the homework
132total number of
slides presented
37
Hamad International Airport: EVIDS Redesign
Key Statistics
The EVIDS project was a large
scale project affecting every single
passenger going through Hamad
International Airport. These
numbers help show the sheer
scale of work that was involved in
the project, from start to finish.
38
1,500screens
150graphical
assets
350screen
renderings
47pages of
documentation
21months
1,400emails
CORNELL TECH DESIGN WORKSHOP II
TIMELINE
Used to show progress
over time of a project.
Similar to a “Journey” but
better for people who have
a stake in what you built; it
has more details.
task 1
task 2
task 3
39
Hamad International Airport: EVIDS Redesign
TIMELINE
40
Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014
October 2012
Project Begins
December 2012
DepartmentApproval
February 2013
GCEOApproval
September 2013
Branding Introduction
February 2014
CP31 Workshop
May 2014
Brand Refresh
May 2013
Concept Finalization
July 2013
Asset Completion
February 2014
Branding Completion
June 2014
Core Completion
Ideation Phase
Creation Phase
GraphicalAssets
Business Rules
Branding
Implementation Phase
Hamad International Airport: EVIDS Redesign 41
Q4 2012 Q1 2013 Q2 2103 Q3 2013
October 2012
Project Begins
December 2012
DepartmentApproval
February 2013
GCEOApproval
Sep
Bra
May 2013
Concept Finalization
July 2013
Asset Completion
Ideation Phase
Creation Phase
GraphicalAssets
Business Rules
Hamad International Airport: EVIDS Redesign
TIMELINE
42
Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014
October 2012
Project Begins
December 2012
DepartmentApproval
February 2013
GCEOApproval
September 2013
Branding Introduction
February 2014
CP31 Workshop
May 2014
Brand Refresh
May 2013
Concept Finalization
July 2013
Asset Completion
February 2014
Branding Completion
June 2014
Core Completion
Ideation Phase
Creation Phase
GraphicalAssets
Business Rules
Branding
Implementation Phase
CORNELL TECH DESIGN WORKSHOP II
WORD CLUSTERS
Used to show concepts
pertaining to a certain topic.
Opportunities!
Attracting attention
Freelancing
Job-hunting
Clients
Bloggers
Sales
Standing out
Profits
Hits
VisitorsReputation
Customers
why think about personal branding
CMU-Q + UAEU 2013
43
HOMEWORK (?!)
Write a critique of something (anything) from a
design perspective. Post on #designworkshops
http://critique.zaidhaque.com
44
DESIGN WORKSHOP II
Slide Deck/Info Design/Adobe Creative Cloud
17 Nov 2015, Cornell Tech at Cornell University
Zaid Haque, @zaidhaque
https://
zaidhaque.typeform
.com/to/olqrP0
45

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Design Workshop II @ Cornell Tech

  • 1. DESIGN WORKSHOP II Slide Deck/Info Design/Adobe Creative Cloud 17 Nov 2015, Cornell Tech at Cornell University #designworkshops on Slack Zaid Haque, @zaidhaque 1
  • 2. ABOUT ME Graduate of Carnegie Mellon Red Dot Award: Bilingual Flight Info Display SystemMy Website 2
  • 3. DESIGNERS ARE CURSED. They hate everything. 3
  • 4. DESIGN IS SUBJECTIVE. Taste varies from person to person 4
  • 5. OUTLINE - Recap! - Slide Deck Design - Visualizing Information - Adobe Creative Cloud 5
  • 6. CORNELL TECH DESIGN WORKSHOP II WORKSHOP I We had a great first workshop!Typography Colors Visual Hierarchy Vectors & Raster 6
  • 7. SLIDE DECK DESIGN Express your ideas in the most effective way. 7
  • 8. I LOVE KEYNOTE. No to PowerPoint*, no to Prezi. Definitely no to Google Slides. Or anything else. *PowerPoint is getting better than it used to be though.8
  • 9. TYPOGRAPHY Use flair sparingly. Have one style for headings, one style for body. Sans-serif fonts work better. ALL CAPS HEADINGS ARE IN. 9
  • 10. COLOR High contrast is good Dark backgrounds and bright text Use color for emphasis 10
  • 12. VISUAL HIERARCHY Don’t let your headings overpower your slides. Don’t let images overpower 
 your text. Don’t use bold/italics for emphasis - use color instead. 12
  • 13. LAYOUT Divide your slides into columns Left align rather than center Vertically-middle alignment 13
  • 14. USE YOUR SLIDES AS CUE CARDS They should quickly tell you what to say, rather than say it for you. 14
  • 16. ANVILresist the urge to use these animations everywhere! 16
  • 17. 10/20/30 RULE GUY KAWASAKI 10 slides 20 minutes 30 pt. font 17
  • 18. WHEN LIFE GIVES YOU LEMONS Work with what you have. Look at where you’re presenting, look at what you’re presenting on. 18
  • 19. DISPLAY TECHNOLOGY Make sure your slide deck works well on the hardware used to display it. 19
  • 20. PROJECTOR DISPLAY MUCH MORE COMMON Lower resolution and contrast, so images/slides look different than they would on your screen. Use high contrast on your slides to offset this. 20
  • 21. PROJECTOR DISPLAY MUCH MORE COMMON Note whether you would be blocking the monitor while presenting. If you will, use bright colors sparingly. 21
  • 22. PROJECTOR DISPLAY MUCH MORE COMMON Note whether you would be blocking the monitor while presenting. If you will, use bright colors sparingly. Brightly lit foreheads during a presentation annoy me. 22
  • 23. LED SCREENS/ MONITORS MORE EXPENSIVE Higher resolution and contrast means things look like they do on your computer. -> More flexibility 23
  • 24. LED SCREENS/ MONITORS MORE EXPENSIVE Generally these screens tend to be smaller in comparison, so design accordingly. 24
  • 25. LED SCREENS/ MONITORS MORE EXPENSIVE Try to stay away from white here as well, you don’t want to blind your audience. 25
  • 26. PAPER HANDOUTS ?! Try not to use slide decks as printouts or documents to send to someone. The best slide decks need a presenter; and you won’t be there to present them. If you have to, make sure you have a white background so as to not waste ink. 26
  • 27. THINGS TO KEEP IN CONSIDERATION Visibility/legibility How wide/narrow is your room? How attentive is your audience? 27
  • 28. DO’S Give your text breathing space 28
  • 29. INFORMATION DESIGN Express your numbers so they convey your ideas. 29
  • 31. 31
  • 32. CORNELL TECH DESIGN WORKSHOP II PIE CHARTS To display parts of a whole. Use these to show relative proportions rather than volume. http://www.hiphopshelter.com/forum/index.php?threads/the-lol-thread.35/page-4 32
  • 33. CORNELL TECH DESIGN WORKSHOP II STACKED PIE CHARTS To display parts of a whole, over time or another parameter. http://www.michaelvandaniker.com/labs/browserVisualization/ 33
  • 34. CORNELL TECH DESIGN WORKSHOP II BAR CHARTS/HISTOGRAMS Used to show volume of discontinuous data. Histograms are bar charts that show frequency of occurrences of an event. Hours I slept last week 0 2.25 4.5 6.75 9 Monday Tuesday WednesdayThursday Friday Saturday Sunday 34
  • 35. CORNELL TECH DESIGN WORKSHOP II LINE GRAPHS Used to show volume of continuous data. Line graphs and bar charts are mistakenly used interchangeably. Steps I walked last week 0 5000 10000 15000 20000 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 35
  • 36. CORNELL TECH DESIGN WORKSHOP II QUALITATIVE CHARTS Best used to describe abstract values for different categories in a visual manner. Rank them according to two arbitrary metrics, and viola! complexity impact 36
  • 37. CORNELL TECH DESIGN WORKSHOP II PLAIN NUMBERS Single data points, usually representing totals or averages. 26members on #designworkshops 52attendees 71survey responses 0people did the homework 132total number of slides presented 37
  • 38. Hamad International Airport: EVIDS Redesign Key Statistics The EVIDS project was a large scale project affecting every single passenger going through Hamad International Airport. These numbers help show the sheer scale of work that was involved in the project, from start to finish. 38 1,500screens 150graphical assets 350screen renderings 47pages of documentation 21months 1,400emails
  • 39. CORNELL TECH DESIGN WORKSHOP II TIMELINE Used to show progress over time of a project. Similar to a “Journey” but better for people who have a stake in what you built; it has more details. task 1 task 2 task 3 39
  • 40. Hamad International Airport: EVIDS Redesign TIMELINE 40 Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014 October 2012 Project Begins December 2012 DepartmentApproval February 2013 GCEOApproval September 2013 Branding Introduction February 2014 CP31 Workshop May 2014 Brand Refresh May 2013 Concept Finalization July 2013 Asset Completion February 2014 Branding Completion June 2014 Core Completion Ideation Phase Creation Phase GraphicalAssets Business Rules Branding Implementation Phase
  • 41. Hamad International Airport: EVIDS Redesign 41 Q4 2012 Q1 2013 Q2 2103 Q3 2013 October 2012 Project Begins December 2012 DepartmentApproval February 2013 GCEOApproval Sep Bra May 2013 Concept Finalization July 2013 Asset Completion Ideation Phase Creation Phase GraphicalAssets Business Rules
  • 42. Hamad International Airport: EVIDS Redesign TIMELINE 42 Q4 2012 Q1 2013 Q2 2103 Q3 2013 Q4 2013 Q1 2014 Q2 2014 October 2012 Project Begins December 2012 DepartmentApproval February 2013 GCEOApproval September 2013 Branding Introduction February 2014 CP31 Workshop May 2014 Brand Refresh May 2013 Concept Finalization July 2013 Asset Completion February 2014 Branding Completion June 2014 Core Completion Ideation Phase Creation Phase GraphicalAssets Business Rules Branding Implementation Phase
  • 43. CORNELL TECH DESIGN WORKSHOP II WORD CLUSTERS Used to show concepts pertaining to a certain topic. Opportunities! Attracting attention Freelancing Job-hunting Clients Bloggers Sales Standing out Profits Hits VisitorsReputation Customers why think about personal branding CMU-Q + UAEU 2013 43
  • 44. HOMEWORK (?!) Write a critique of something (anything) from a design perspective. Post on #designworkshops http://critique.zaidhaque.com 44
  • 45. DESIGN WORKSHOP II Slide Deck/Info Design/Adobe Creative Cloud 17 Nov 2015, Cornell Tech at Cornell University Zaid Haque, @zaidhaque https:// zaidhaque.typeform .com/to/olqrP0 45