SF Service Jam Day 2

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Presented at day 2 by Nick Remis and Izac Ross of the SF service jam

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SF Service Jam Day 2

  1. 1. SAN FRANCISCO GLOBAL SERVICE JAM 2014 Welcome to Day 2
  2. 2. SAN FRANCISCO GLOBAL SERVICE JAM 2014 Research
  3. 3. GO OUT & TALK TO PEOPLE
  4. 4. or watch them creepily from a distance
  5. 5. or have them make something
  6. 6. or a combination of look, listen, and make
  7. 7. before you go out to do this…
  8. 8. have a few questions or objectives that you want to answer…
  9. 9. have a few questions or objectives that you want to answer…
  10. 10. embrace the novel mindset to create empathy
  11. 11. Types of questions to gather context and collect Sequence “Describe a typical workday.” Quantity “How many files would you lose when that happens?” Specific ex. “What was the last app you used?” Exceptions “Can you tell me about a time when…” Complete list “What are all the different apps you have on your iphone?” Relationships “How do you work with new vendors?” Org. structure “Who do the people in that department report to?” Complete list “What are all the different apps you have on your iphone?” Relationships “How do you work with new vendors?” Org. structure “Who do the people in that department report to?”
  12. 12. Questions Tips: DOs ! Leave it open ended. Use: Who, What, Where, When, Why ! Use close ended questions to control pacing of the interview ! Ask “why?” often ! Focus on soliciting stories with your questions
  13. 13. Questions Tips: DON’Ts Ask pass/fail questions ! Use leading questions. Such as: “Would you be able to?” “Do you like?” ! Ask for solutions: “How would you do...” What color...”?
  14. 14. SAN FRANCISCO GLOBAL SERVICE JAM 2014 Bodystorming
  15. 15. Brainstorming in action You role play through your brainstorm leading to richer discoveries.
  16. 16. Figure it out by trying it out Using simple props and artifacts you go over the rough and fertile patches making refinements in real time.
  17. 17. Usability it dead, it’s about preformability
  18. 18. Refine closer to context Services are highly affected by context and numerous other outside elements. Bodystroming gets you closer to the unknowns.
  19. 19. Define the how Focus on how things are unfolding, rather then the what.
  20. 20. Language and tone Bodystorming is a rockstar at figuring out langue and tone.
  21. 21. SAN FRANCISCO GLOBAL SERVICE JAM 2014 TRY MANY, NOT ONE Don’t be literal SAFE ZONE YES, AND... SHOWING, NOT TELLING Rules for storming
  22. 22. SAN FRANCISCO GLOBAL SERVICE JAM 2014 Stormig mechanics STORY + CHARACTERS BOOM wow wow BOOM EMBRACE CONTEXT F.O.H/B.O.H REHEARSE, REHASH, RECORD
  23. 23. SAN FRANCISCO GLOBAL SERVICE JAM 2014 Let’s try it out quick Redesigning a wash & fold cleaners.
  24. 24. SAN FRANCISCO GLOBAL SERVICE JAM 2014 Refining your storm Ad in more touchpoints and prototypes.
  25. 25. Get out there and storm That’s all from us on storming.

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