Teaching Analytics through G+ and Blogger


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How to teach Google Analytics through linking analytics to blogger, establish Google authorship and make analyitcs fun in the classroom.

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Teaching Analytics through G+ and Blogger

  1. 1. Linking Search and Social through G+ and Blogging Debra Zahay-Blatz Professor of Marketing Aurora University Todd Kelsey Communicaions for the World. MMA New Orleans 9/20/2013
  2. 2. Agenda • What is Web Analytics? • Why is Web Analytics Important? – Pressure for Return on Investment • Pedagogical Challenges – Technical Hurdles – Varying backgrounds – Intimidation Factor • Debra’s Personal Analytics Story • Possible Classroom Solution
  3. 3. What is Web Analytics? A simple definition: • Web Analytics = analyzing data to provide insight about behavior and performance • Ex: data about people visiting a website, the effectiveness of an online ad campaign
  4. 4. Why Web Analytics Important? • Web analytics are increasingly important as businesses place greater emphasis on tracking return on investment. • ROI Example: Click on Google Ad > Visit Website > Make Purchase • Tracking allows you to know what works.
  5. 5. Google’s Success = Analytics • Business: Google, we spent $500 on our ad campaign. How much money did we make? • Google: 105 people clicked on the ad, and 20 people bought your widget, resulting in $1000 of revenue. • Business: ClearChannel, we spent $5,000 on a billboard. How much money did we make? • ClearChannel: We have no idea.
  6. 6. Pedagogical Challenges: The Analytics Dragon • Technical hurdles, setup, configuration • Students: varying backgrounds, levels knowledge • Intimidation factor
  7. 7. A Starting Point for Students • Needed: something students can relate to • Google has free tools - Blogger, Google Analytics • Easy to set up, builds confidence in students and educators • It’s fun! (ex: looking at the number of visitors to your blog)
  8. 8. Personal Analytics Experience • Debra’s experience • Show dashboards, stats • Briefly show how easy it is to plug the UA # into Blogger • Next Steps: try it, link for slideshare, short link for free ebook on facebook ads, google adwords (including google analytics)
  9. 9. Over 600 New Contacts since March
  10. 10. Step 1. to Authorship in Search in Blogger and Wordpress. In G+, under Settings, Account, go to the Right and Edit Profile, then Links. Put in everywhere you have a profile or contribute.
  11. 11. Now you will have a complete list of your social media profile
  12. 12. Step 2. Verify Your email address https://plus.google.com/authorship (works best if on same domain as content).
  13. 13. SAMPLE By FIRSTNAME LASTNAME.<br /> You can find <a href="http://LINKTOYOURWEBSITE"> FIRSTNAME </a> on <a href="https://plus.google.com/u/0/YOURGOOGLEPLUSPROFILEID?rel=author" rel="author" target="_blank">Google+</a> and <a href="http://www.twitter.com/YOURTWITTERID" target="_blank">Twitter</a> as well as <a href="http://www.linkedin.com/in/YOURLINKEDINID">LinkedIn</a>. ANOTHER SAMPLE AUTHOR BOX Andy Crestodina is the Strategic Director of Orbit Media, a <a href=”http://www.orbitmedia.com”>web design company</a> in Chicago. You can find Andy on <a title="Author: Andy Crestodina on Google+" rel="author" href="https://plus.google.com/1734272729328712178697?rel=author" target="_blank">Google+</a> and <a title="Andy Crestodina on Twitter" href="http://www.twitter.com/crestodina" target="_blank">Twitter</a>. http://www.orbitmedia.com/blog/google-authorship-author-stats Step 3. Insert CODE TO ESTABLISH AUTHORSHIP IN Google Searches: Your name and picture, your Google+ Circles and profile link will be there. Easiest way is to post at the end of each blog post. Need to upgrade to do so in Word Press. You also need to make sure that you have filled out your Google Profile completely.
  14. 14. Here’s what the blog looks like:
  15. 15. Step 4. Verify using Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets
  16. 16. My blog posts now come up and show that I am the Author, how many circles I am in and how to find out more I have written.
  17. 17. Since I Share in G+ also, that also shows up, but not with the Authorship Info
  18. 18. Linking your blog to Analytics: Under Admin tab in Analytics, add a web property
  19. 19. Tracking Code Appears under Tracking Info
  20. 20. Code can be inserted in any web page; In Blogger, just add the UA-Code under Blog Settings, Other
  21. 21. Now I can track my blog in Analytics, just like AdWords Campaigns
  22. 22. I can also track analytics on the blog in Blogger
  23. 23. Questions? • Contact us: – tekelsey@gmail.com – dzahayblatz@aurora.edu