LinkedIn For Learning: Maximizing Your Personal Brand


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The results of a LinkedIn Exercise in Social Media Marketing at Aurora University in the Fall of 2013. Students maximized their LinkedIn Profiles using Strategic and Digital Marketing Principles and the advice of a LinkedIn Expert with the result that they felt more confident about their abilities in social media. Many of the adult learners received job interviews and offers as a result of optimizing their profiles.

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LinkedIn For Learning: Maximizing Your Personal Brand

  1. 1. Copyright © 2014 Debra Zahay-Blatz “LinkedIn For Learning” Aurora University Faculty Symposium Debra Zahay-Blatz, Ph.D. Professor of Marketing Dunham School of Business 2/19/2014
  2. 2. Copyright © 2014 Debra Zahay-Blatz Agenda • Course background/Goals • LinkedIn Exercise • Outcomes • Questions
  3. 3. Copyright © 2014 Debra Zahay-Blatz Course: MKTG 4610 Social Media Marketing • Two Sections, Fall 2013 • One Day, One Evening Adult Learners • Course Learning Objectives: – Become familiar with major social media platforms – Learn differences between personal and company branding, personal and corporate social media use – Learn to Create/execute a social media plan
  4. 4. Copyright © 2014 Debra Zahay-Blatz Outcomes: Student Discussion, Day Section What should I tell other students about the class? •Helps you find a job •Learn to use social media •Helps you be more professional, stand out from other people •Apply what we are learning •Could consult to companies, at a cost-advantage •“I could tell a firm I could manage social media marketing for you and keep you on track.” What was the class all about? •Create a social media presence for your brand: 1) self 2) a company/client •Differences between Professional/Recreational •The different platforms and how used. •How to execute brand promotion on the different platforms.
  5. 5. Copyright © 2014 Debra Zahay-Blatz Exercise: Who am I Online?
  6. 6. Copyright © 2014 Debra Zahay-Blatz
  7. 7. Copyright © 2014 Debra Zahay-Blatz
  8. 8. Copyright © 2014 Debra Zahay-Blatz Linked In For Learning: Marketing Strategy Principles Reinforced by Exercise Strategic Principle • Core competencies • Point-of-Difference • Network Power Implementation on LinkedIn • Keywords • Skills and Endorsements • 500 Plus Connections
  9. 9. Copyright © 2014 Debra Zahay-Blatz Linked In For Learning: Digital Marketing Principles Learned Through Exercise Digital Marketing Principle • Search = Strategy • Engagement • Viral Marketing (WOM) Implementation on LinkedIn • Keywords • Videos • 500 Plus Connections
  10. 10. Copyright © 2014 Debra Zahay-Blatz
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  12. 12. Copyright © 2014 Debra Zahay-Blatz Other Outcomes: Adult Evening Section • Within a week: Targeted job postings/phone calls • Within two weeks: Job interviews • End of class: Upward mobility in firm • POST SCRIPT: Student from class starts her new management position this week! Upper management saw her LinkedIn profile.
  13. 13. Copyright © 2014 Debra Zahay-Blatz LinkedIn Tactics Learned by Student • Create a personal profile page with keywords focusing on your skills in your field. • Create connections to others that have similar. • Follow businesses of related interests. • Join groups related to your interests in to connect with others with similar interests and share knowledge. • List your skills and have others endorse your skills. • Send recommendations or endorsements to others to help boost there ratings as well as yours. • Slide Courtesy of Eric James
  14. 14. Copyright © 2014 Debra Zahay-Blatz The Final Words: From the Student “I find my LinkedIn profile is the strongest profile out of all the created profiles on the web thanks to the ….After I tweaked my profile, I noticed a huge difference in the activity of my account. …. In fact, I have received a few job offers since I tweaked my account.” --Eric James
  15. 15. Copyright © 2014 Debra Zahay-Blatz