Journal of Research in Interactive Marketing Fall Update 2013

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The Journal of Research in Interactive Marketing promotes research in the field of interactive marketing including database technology, social media marketing, search, website design and usability testing. This deck is an update on the status of the Journal.

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  • Increased usage year-on-year – strong growth rate and expectation this will continueUsed in all major countries and continents. Strong ambition over the next few years to drive usage in US – requires support of EAB
  • Cited in range of journals, across diverse subjects. Consumer research is a strong area for the journal, and we would like to push into advertising. B2B marketing and technology through an organised commissioning program (Encourage EAB support in recommending authors to publish in JRIM etc)
  • Strong presence in US – capitalise on this in US usage push
  • Journal of Research in Interactive Marketing Fall Update 2013

    1. 1. Journal of Research in Interactive Marketing www.emeraldinsight.com
    2. 2. What is Interactive Marketing? • Interactive Marketing (IM) is often facilitated by technology, allowing the ability to address individual customers personal level by gathering and remembering their unique responses. Interactive marketing is a conversation, not a one-time transaction.
    3. 3. Our Mission • " to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners."
    4. 4. Two Years of Journal Titles
    5. 5. Usage 50,000 Downloads 40,000 30,000 20,000 10,000 0 2008 2009 2010 2011 2012 Year Free Customer 2013
    6. 6. Citations Mock Impact Factor: 0.82 Journal Internet Research Computers in Human Behavior Journal of Fashion Marketing and Management 5 3 2 International Journal of Services and Operations Management Journal of Business Research Journal of Electronic Commerce Research Library and Information Science Research Asian Social Science Business Process Management Journal Consumption Markets and Culture 2 2 2 2 1 1 1 Cyberpsychology Behavior and Social Networking Decision Support Systems 1 1 Electronic Commerce Research and Applications European Journal of Operational Research 1 1 International Journal of Business Science and Applied Mgt International Journal of Electronic Commerce 1 1 International Journal of Human Computer Interaction International Journal of Mobile Communications 1 1 International Journal of Retail and Distribution Management Atlantic Journal of Communication Journal of Convergence Information Technology 1 1 1 Journal of Database Marketing and Customer Strategy Mgt 1 International Journal of Electronic Customer Relationship Mgt Journal of Interactive Marketing Journal of Marketing Communications Journal of Marketing Management Academy of Marketing Studies Journal Journal of Retailing and Consumer Services 1 1 1 1 1 1
    7. 7. EAB and author breakdown by region Country USA UK Australia Finland NZ S. Korea Sweden France India Iran Spain UAE Canada Taiwan China Italy Malaysia Austria Germany Netherlands Slovenia EAB 19 5 4 2 2 2 2 2 1 1 1 1 % Authors since 2010 62 7 7 0 0 3 2 2 2 2 2 0 5 5 3 3 3 2 2 2 2
    8. 8. www.emeraldinsight.com
    9. 9. 2013 Achievements • • • • • Growth in usage Growth in citation Two-Year Rejection rate: 64% Acceptance onto ABDC rankings: C rank ‘Activity’ at conferences – promotion
    10. 10. 2014 Plans • ISI application planned for 2014 – requires support of EAB • ‘Activity’ at conferences – promotion • Refreshed EAB to enhance JRIM’s impact, positioning and efficiency

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