Tata Sky #PocketMeinTV Case Study
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Tata Sky #PocketMeinTV Case Study

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Tata Sky wished to launch their Mobile Application & create buzz about their upcoming TV Commercial hence MindShift Interactive leveraged the Influencer Relations team towards organizing a meetup as well as driving massive conversations over a period of 4 weeks across Twitter.

The business impact - Mobile Downloads, Chatter about the TVC, discussions on the ease of use with Tata Sky's Pocket TV application which allows a user to access his favourite shows on the move.

Published in: Business
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