Zack Ross - Chevy Europe- Zack Ross ©2010

Chevrolet Europe By: Stefan Petre, Jerzy Blaszkiewicz, Zachary Ross, & Matt Colletti

Project Midas ,[object Object],[object Object],[object Object],[object Object]

Limitations ,[object Object],[object Object],[object Object]

Positioning Statement ,[object Object],[object Object],[object Object]

Chevrolet Brand in Europe ,[object Object],[object Object],[object Object],[object Object],In early 2004, Chevrolet brand name was known to less than 1% of European car buyers

European Buyer Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chevrolet Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GM Daewoo Europe ,[object Object],[object Object],[object Object],[object Object]

GM Daewoo Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GM Daewoo Positioning ,[object Object],[object Object]

Zack Ross - Chevy Europe- Zack Ross ©2010

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