PressNomics 04 - Chris Drake - Fire Host

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Slides used for Chris Drake's presentation at PressNomics 2012.

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PressNomics 04 - Chris Drake - Fire Host

  1. 1. How to Grow a Company When “The Sky is Falling!” Chris Drake Founder and CEO of FireHost Email chris.drake@firehost.com Twitter @chrisdrake TRAITS WORKING DAY (Goal) • Purpose Driven • Mornings: Vision • Risk Taker • Afternoons: Communication • Evenings: My Tasks • Nights: Self-Education/Preservation
  2. 2. How to Grow a Company When “The Sky is Falling!” Starting Out
  3. 3. How to Grow a Company When “The Sky is Falling!” Thanksgiving 2008
  4. 4. How to Grow a Company When “The Sky is Falling!” The Sky is Falling! Perfect Timing OH NOES!!
  5. 5. How to Grow a Company When “The Sky is Falling!”
  6. 6. How to Grow a Company When “The Sky is Falling!” Series C TARGETED VISITORS TO THE WEBSITE Off The Hood ( 3% * MRR Months (Annualized)* Multiple of Targeted Visitors Convert to Leads Total Customer Acquisition Cost (CAC) OPM = OPO ) = Return on CAC Spring Cleaning 54% of Leads Turn Into OpportunitiesCAC (Quotes or Self Check-out) Europe Expansion Enlightenment Grape or Pound of Flesh ( Watermelon? $1,200 * 12 Months * 6x Brass Balls 40% Off The $6,200 ) of Opportunities Become Paying Customers Drug = 14 x Series B Multiple 22% OF LEADS BECOME PAYING CUSTOMERS Take Out the Trash Series A
  7. 7. How to Grow a Company When “The Sky is Falling!” Thank You. Our Story Continues… Chris Drake Email chris.drake@firehost.com Twitter twitter.com/chrisdrake

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