1.
Zack Onisko
Chief Growth Officer, Creative Market
zack@creativemarket.com
@zack415

2.
MUST HAVE DRUMS

3.
$7/hr

4.
$75/hr

5.
HUSTLED
UP SOME
DRUMS!

6.
3 stageTsh eorfe sartea 3r tSutapg egsr oof wGrtohwth
Source: http://www.startup-marketing.com/the-startup-pyramid/

7.
3 stages of startup growth
There are 3 Stages of Growth
1) Product Market Fit

8.
Photo by @willsh

9.
3 stages of startup growth
There are 3 Stages of Growth
1) Product Market Fit
3) Scalable growth stage

10.
3 stages of startup growth
There are 3 Stages of Growth
1) Product Market Fit
2) The Hustle Stage
3) Scalable growth stage

11.
“Startups take off because the founders make
them take off. A good metaphor would be the
cranks that car engines had before they got
electric starters. Once the engine was going, it
would keep going, but there was a separate and
laborious process to get it going.”
— Paul Graham

12.
20
There are 3 Stages of Growth
non-scalable ways to
HUSTLE
your way to
scalable growth

13.
There are 3 Stages of Growth
1) Manually invite your first
customers. Start in a niche.

14.
There are 3 Stages of Growth
2) Invite friends and family
(and other connections)

15.
There are 3 Stages of Growth
3) Join the conversations at
target niche communities and
forums.

16.
There are 3 Stages of Growth
4) Ask your competitor’s
customers to try your new
service & give feedback.

17.
There are 3 Stages of Growth
5) Go directly to your users.
Ask them to sign up in person.

18.
There are 3 Stages of Growth
6) Speak directly with
users to understand how
your product can better
meet their needs.

19.
There are 3 Stages of Growth
7) Community engagement.
Reply to every comment.

20.
There are 3 Stages of Growth
8) Aim for 100% customer
satisfaction. Everyone leaves
happy!

21.
There are 3 Stages of Growth
9) Go above and beyond to
delight customers.

22.
There are 3 Stages of Growth
10) Give away free stuff for
signing up.

23.
There are 3 Stages of Growth
11) Allow users to give their
friends free stuff.

24.
There are 3 Stages of Growth
12) Give away new free
stuff weekly (retention)

25.
There are 3 Stages of Growth
13) Content is king.
Distribution is queen.
Always be writing and
sharing.

26.
There are 3 Stages of Growth
14) Write guest posts on
other people’s blogs.

27.
There are 3 Stages of Growth
15) Forge Partnerships.

28.
There are 3 Stages of Growth

29.
There are 3 Stages of Growth

30.
There are 3 Stages of Growth
16) Trade co-promotions

31.
There are 3 Stages of Growth
17) Throw Parties

32.
There are 3 Stages of Growth
18) Run a roadblock
campaign across a network
of sites in your industry.

33.
There are 3 Stages of Growth
19) Seed content on your
site yourself to get it going.

34.
There are 3 Stages of Growth
20) Private Beta.
Sorry, invite only.

35.
There are 3 Stages of Growth

36.
There are 3 Stages of Growth
Study the tactics of
your competitors.
Become inspired,
but don’t copy.
Be more clever!

37.
HAPPY
GROWING!

38.
THANKS!
Zack Onisko
Chief Growth Officer, Creative Market
zack@creativemarket.com
@zack415