the_wonderful_world_of_widgets-peter_adams.ppt

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the_wonderful_world_of_widgets-peter_adams.ppt

  1. 1. Widgets: Ads, search boxes and things that monetize. <ul><li>Presented by: Peter Adams </li></ul><ul><li>President, Matchpoint </li></ul><ul><li>Pubcon 2008 </li></ul>
  2. 2. Why Advertising? <ul><li>It’s an essential ingredient of any content web site or strategy </li></ul>
  3. 3. What are “Ad Widgets”? <ul><li>Widgets that generate income for publishers </li></ul><ul><li>The “ad” part could be: </li></ul><ul><ul><li>the widget itself </li></ul></ul><ul><ul><li>embedded in the widget </li></ul></ul><ul><ul><li>initiated by the widget </li></ul></ul><ul><li>Have been around a long time </li></ul><ul><ul><li>Doubleclick circa 1997 </li></ul></ul>
  4. 4. Different Kinds of Ad Widgets <ul><li>Display ad units </li></ul><ul><li>Text ads panels </li></ul><ul><li>Search boxes </li></ul><ul><li>Product panels </li></ul><ul><li>Sponsored content/widgets </li></ul><ul><li>Text links </li></ul>
  5. 5. A few examples...
  6. 6. In page examples…
  7. 7. Ad Widgets Pitfalls vs.
  8. 8. Ad Widget Pitfalls <ul><li>Publishers get paid a % of conversion </li></ul><ul><ul><li>make ad units relevant to increase earnings </li></ul></ul><ul><li>Make ad widgets a seamless part of your user experience, not an appendage </li></ul><ul><ul><li>customize, customize, customize </li></ul></ul>
  9. 9. Go get some Ad Widgets! <ul><li>http://publishers.matchpoint.com </li></ul><ul><ul><li>vertical search widgets for 3,000+ business categories. </li></ul></ul>Thanks

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