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  1. 1. Moving from Shared to Dedicated and Beyond Jeremy Wright, CEO, [email_address]
  2. 2. The Networks <ul><li>Starked – Entertainment </li></ul><ul><li>Bizzia – Business </li></ul><ul><li>Splendicity – Beauty & Style </li></ul><ul><li>Blisstree – Lifestyles (launch date: November 20 th ) </li></ul><ul><li>Men’s Network: Under Codename (launch date: Dec 15 th ) </li></ul><ul><li>Example Network: Starked – Entertainment </li></ul><ul><ul><li>Focus on TV, Celebs, Music & Movies </li></ul></ul><ul><ul><li> portal </li></ul></ul><ul><ul><li>80 Owned & Operated blogs </li></ul></ul><ul><ul><li>4 ad rep clients </li></ul></ul><ul><ul><li>100 Partner Network partners </li></ul></ul><ul><ul><li>Reach: O&O 7MM PV/mo; Network: 13MM PV/mo; 5MM uniques </li></ul></ul>
  3. 3. Network Progression
  4. 4. Shared Hosting – Key Principles <ul><li>Quality is more important than price </li></ul><ul><li>Get referrals </li></ul><ul><li>Know what you NEED vs what you WANT </li></ul><ul><li>Don’t switch to dedicated too soon </li></ul><ul><li>Go with a larger shop vs a smaller one </li></ul>
  5. 5. Our Biggest Mistakes <ul><li>Didn’t plan for growth </li></ul><ul><li>Moved to dedicated hosting too soon (could have moved to a large shared hosting account, saved tech $) </li></ul><ul><li>We stayed with bad providers too long (hint: when the power goes out more than once in the datacenter, MOVE!!!) </li></ul><ul><li>We overpaid for managed hosting when a full-time tech resource would have been cheaper (and then hired one anyways) </li></ul><ul><li>We didn’t use RFPs until this year to get the best pricing and service we could </li></ul>
  6. 6. Beyond Dedicated <ul><li>Don’t buy unless you have to </li></ul><ul><li>Use “lease to own” (almost the same price as dedicated, but with more control and actual long-term $ value) </li></ul><ul><li>Find (independently of the vendor) similar clients at their datacenters (and, no, WHT doesn’t count) </li></ul><ul><li>Consider combining forces with another similar-sized company to save $ and share resources </li></ul>