Domain Name Law Essentials Clarke Douglas Walton Walton Internet Law
Our Roadmap <ul><li>Popular Legal Remedies (UDRP & ACPA) </li></ul><ul><li>Case Study </li></ul><ul><li>5 Minute Trademark...
Resolving Domain Disputes <ul><li>UDRP </li></ul><ul><ul><li>Uniform Domain Name Dispute Resolution Policy (1999) </li></u...
Resolving Domain Disputes Benefits and Costs <ul><li>UDRP </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Fast (decision...
Case Study <ul><li>Brett’s instructions: </li></ul><ul><ul><li>“ Clarke - you have unique first hand experiences with this...
Pubcon.com <ul><li>Pubcon.com domain name registered September 22, 2003 </li></ul>
Trademark Strength <ul><li>Trademark = Source identifier </li></ul><ul><li>Not All Trademarks Are Created Equally </li></u...
Internet Examples <ul><li>Fanciful (very strong) </li></ul><ul><ul><li>Zillow, Expedia </li></ul></ul><ul><li>Arbitrary (v...
Who Has Priority? <ul><li>Date of first TM use in commerce determines priority (in U.S.) </li></ul><ul><li>Not date of TM ...
Pubcon.com Trademark <ul><li>Filed March 16, 2004 </li></ul><ul><li>Registered September 27, 2005 </li></ul><ul><li>First ...
Pubcon.com: Brett vs Clarke Who wins? <ul><li>Pubcon.com strength? </li></ul><ul><ul><li>Probably suggestive </li></ul></u...
Content on Domain Matters <ul><li>Suppose you register Venetian.com </li></ul><ul><ul><li>“ Venetian” for casino services ...
Domain Name Law Essentials <ul><ul><li>UDRP vs ACPA </li></ul></ul><ul><ul><li>Not all TMs created equally </li></ul></ul>...
THANKS! QUESTIONS? <ul><li>Clarke Douglas Walton </li></ul><ul><li>[email_address] </li></ul><ul><li>Google: “Website Lawy...
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domain_names_and_trademarks_legal_issues-clarke_walton.ppt

  1. 1. Domain Name Law Essentials Clarke Douglas Walton Walton Internet Law
  2. 2. Our Roadmap <ul><li>Popular Legal Remedies (UDRP & ACPA) </li></ul><ul><li>Case Study </li></ul><ul><li>5 Minute Trademark Law </li></ul><ul><li>Essential Tips </li></ul>
  3. 3. Resolving Domain Disputes <ul><li>UDRP </li></ul><ul><ul><li>Uniform Domain Name Dispute Resolution Policy (1999) </li></ul></ul><ul><li>Binding arbitration </li></ul><ul><li>Less formal rules </li></ul><ul><li>No hearing </li></ul><ul><li>ACPA </li></ul><ul><li>Anti-cybersquatting Consumer Protect Act (1999) </li></ul><ul><li>Federal court </li></ul><ul><li>Very formal rules about procedure and evidence </li></ul><ul><li>Live court hearings required </li></ul>Two Ways to Resolve Domain Name Disputes
  4. 4. Resolving Domain Disputes Benefits and Costs <ul><li>UDRP </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Fast (decision in 60 days) </li></ul></ul><ul><ul><li>Works against international registrants </li></ul></ul><ul><ul><li>Fixed Costs </li></ul></ul><ul><ul><ul><li>Filing fee: less than $1,500 </li></ul></ul></ul><ul><ul><ul><li>Attorney fees: $3,000 to $5,000 </li></ul></ul></ul><ul><li>Downside: </li></ul><ul><ul><li>Only remedy is transfer of domain name </li></ul></ul><ul><ul><li>Can’t recover damages </li></ul></ul><ul><ul><li>Can’t recover costs or attorney’s fees </li></ul></ul><ul><li>ACPA </li></ul><ul><li>Benefits: </li></ul><ul><ul><li>Get domain name transferred </li></ul></ul><ul><ul><li>Recover damages (up to $100,000 per domain name) </li></ul></ul><ul><ul><li>Recover court costs and attorney fees </li></ul></ul><ul><ul><li>Get emergency relief (restraining order, injunction) </li></ul></ul><ul><li>Downside: </li></ul><ul><ul><li>Difficult to estimate costs </li></ul></ul><ul><ul><li>Slow process (3-6 months is minimum, can take years) </li></ul></ul>
  5. 5. Case Study <ul><li>Brett’s instructions: </li></ul><ul><ul><li>“ Clarke - you have unique first hand experiences with this topic as a domainer. I would like to see you use a case study to prop up your central theme.” </li></ul></ul>
  6. 6. Pubcon.com <ul><li>Pubcon.com domain name registered September 22, 2003 </li></ul>
  7. 7. Trademark Strength <ul><li>Trademark = Source identifier </li></ul><ul><li>Not All Trademarks Are Created Equally </li></ul><ul><li>5 Levels of Trademark Strength </li></ul><ul><ul><li>Fanciful (very strong) </li></ul></ul><ul><ul><li>Arbitrary (very strong) </li></ul></ul><ul><ul><li>Suggestive (strong) </li></ul></ul><ul><ul><li>Descriptive (weak) </li></ul></ul><ul><ul><li>Generic (no strength at all) </li></ul></ul>
  8. 8. Internet Examples <ul><li>Fanciful (very strong) </li></ul><ul><ul><li>Zillow, Expedia </li></ul></ul><ul><li>Arbitrary (very strong) </li></ul><ul><ul><li>Kayak, Amazon </li></ul></ul><ul><li>Suggestive (strong) </li></ul><ul><ul><li>Youtube, Moviebuff, Gamespot, SeatGuru </li></ul></ul><ul><li>Descriptive (weak) </li></ul><ul><ul><li>The Internet Movie Database, HomeLoanCenter </li></ul></ul><ul><li>Generic (no strength at all) </li></ul><ul><ul><li>Hotels.com, Lawyers.com </li></ul></ul>
  9. 9. Who Has Priority? <ul><li>Date of first TM use in commerce determines priority (in U.S.) </li></ul><ul><li>Not date of TM filing </li></ul><ul><li>Not date of TM registration </li></ul>
  10. 10. Pubcon.com Trademark <ul><li>Filed March 16, 2004 </li></ul><ul><li>Registered September 27, 2005 </li></ul><ul><li>First Use: June 30, 2001 </li></ul><ul><ul><li>Common law rights began </li></ul></ul>
  11. 11. Pubcon.com: Brett vs Clarke Who wins? <ul><li>Pubcon.com strength? </li></ul><ul><ul><li>Probably suggestive </li></ul></ul><ul><li>Priority? </li></ul><ul><ul><li>Domain name registered by Clarke September 23, 2003 </li></ul></ul><ul><ul><li>Brett’s First Use: June 30, 2001 </li></ul></ul><ul><li>Bad Faith? </li></ul><ul><ul><li>Depends </li></ul></ul>
  12. 12. Content on Domain Matters <ul><li>Suppose you register Venetian.com </li></ul><ul><ul><li>“ Venetian” for casino services is arbitrary, so it’s strong. </li></ul></ul><ul><ul><li>“ Venetian” for Venice, Italy is generic (geographically descriptive) </li></ul></ul><ul><ul><li>Publish content about Vegas casinos? </li></ul></ul><ul><ul><ul><li>You’re in trouble. </li></ul></ul></ul><ul><ul><li>Publish content about Venice, Italy? </li></ul></ul><ul><ul><ul><li>You’re probably fine. </li></ul></ul></ul>
  13. 13. Domain Name Law Essentials <ul><ul><li>UDRP vs ACPA </li></ul></ul><ul><ul><li>Not all TMs created equally </li></ul></ul><ul><ul><li>Priority is key (date of first use in USA) </li></ul></ul><ul><ul><li>Content affects rights </li></ul></ul><ul><ul><ul><li>Be careful about content on your parked pages </li></ul></ul></ul>
  14. 14. THANKS! QUESTIONS? <ul><li>Clarke Douglas Walton </li></ul><ul><li>[email_address] </li></ul><ul><li>Google: “Website Lawyer” </li></ul>

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