brand_management-lauren_vaccarello.ppt

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brand_management-lauren_vaccarello.ppt

  1. 1. 8 Tips For Maintaining Your Brand Lauren Vaccarello www.lvlogic.com
  2. 2. Introduction – Tips For Maintaining and Defending Your Brand <ul><li>Strategies to take before there are any issues </li></ul><ul><li>Strategies to take after issues may occur </li></ul>
  3. 3. The Best Offense is a Good Defense
  4. 4. Defense – Get the Best Players <ul><li>Buy domains around your target </li></ul><ul><li>keywords and brand name. </li></ul><ul><li>- Make sure to own www.MyBrandSucks.com </li></ul><ul><li>- Own yourCEOsname.com </li></ul>
  5. 5. Defense – Get the Best Players
  6. 6. Defense – Don’t Overlook Social <ul><li>Register your brand name on social media platforms </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Create Facebook group </li></ul></ul><ul><ul><li>Naymz </li></ul></ul>
  7. 7. Defense – Know what your Competitors are doing Know who is bidding on YOUR branded terms
  8. 8. Defense – Keep an Eye on Your Key Players <ul><li>Create Alerts for your </li></ul><ul><li>Brand name </li></ul><ul><li>Executives names </li></ul><ul><li>Key Product Names </li></ul>
  9. 9. Defense – Keep an Eye on Your Key Players Starting at $18/month
  10. 10. Defense – Monitor Everything <ul><li>Twitter is a great place for people to connect and interact, it is also a great place for people to complain about companies to hundreds of their friends at once </li></ul>
  11. 11. Tweet Pro www.soxialize.com/tweet-pro - $19.95/month
  12. 12. How TO use Twitter to Help Your Reputation
  13. 13. How TO use Twitter to Help Your Reputation
  14. 14. How TO use Twitter to Help Your Reputation <ul><li>By Verizon Fios monitoring brand mentions on Twitter, they prevented customer loss and negative press </li></ul><ul><li>Also turned a bad situation into several positive mentions </li></ul>
  15. 15. Empower Your Loyalists - Offense
  16. 16. Defense – Respond to Negative Publicity Quickly
  17. 17. Brand Management Tips <ul><li>Own your Brand domains even if you aren’t going to use them </li></ul><ul><li>Own your Brand in social media </li></ul><ul><li>Know who is bidding on your Brand terms </li></ul><ul><li>Create alerts for Brand terms </li></ul><ul><li>Keep and eye on what social media is saying about your Brand </li></ul><ul><li>Respond to social media complaints about your Brand </li></ul><ul><li>Empower Brand loyalists </li></ul><ul><li>Respond to negative publicity about your Brand quickly </li></ul>
  18. 18. Contact: [email_address] www.lvlogic.com

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