A Framework for Implementing Lean UX

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I describe a framework that the UX team at Recurly has been using to integrate UX and agile development. Lean UX is tough, but successful application of the principles leads to better products, happier engineers and designers, and a better relationship with stakeholders.

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A Framework for Implementing Lean UX

  1. 1. Friday, May 31, 13
  2. 2. Lean UX is HaaaardFriday, May 31, 13
  3. 3. How hard, exactly?(from 51 survey responses)Friday, May 31, 13
  4. 4. Biggest Challenges‣ Entrenched waterfall culture‣ Geographic separation‣ Working with engineering‣ Continuous customer discoveryFriday, May 31, 13
  5. 5. Lean UX by Jeff GothelfFriday, May 31, 13
  6. 6. Why Agile/Lean UX?Friday, May 31, 13
  7. 7. This is your product.Friday, May 31, 13
  8. 8. (via @TriKro on GrasshopperHerder.com)This is your job.Friday, May 31, 13
  9. 9. Lean UX turns “give a shitabout the customer” into acompany-wide objectiveFriday, May 31, 13
  10. 10. Empowers EngineersBuilds trust with MgmtEveryone gets to makethe customer happy1.2.3.Friday, May 31, 13
  11. 11. Lean UX Framework:CollaborationCross-functional TeamsSmall, Dedicated, Co-locatedNo Rockstars or GurusShared UnderstandingExternalize Your WorkFriday, May 31, 13
  12. 12. Cross-functional TeamsSmall, Dedicated, Co-locatedNo Rockstars or GurusShared UnderstandingExternalize Your WorkLean UX Framework:CollaborationFriday, May 31, 13
  13. 13. Cross-functional TeamsSmall, Dedicated, Co-locatedNo Rockstars or GurusShared UnderstandingExternalize Your WorkLean UX Framework:CollaborationFriday, May 31, 13
  14. 14. Get out of the deliverables bizProblem-Focused TeamsOutcomes, Not OutputsPermission to FailLean UX Framework:ManagementFriday, May 31, 13
  15. 15. Get out of the deliverables bizProblem-Focused TeamsOutcomes, Not OutputsPermission to FailLean UX Framework:ManagementFriday, May 31, 13
  16. 16. Remove WasteMaking Over AnalysisLearning Over GrowthSmall Batch SizeLean UX Framework:Better ProductFriday, May 31, 13
  17. 17. Remove WasteMaking Over AnalysisLearning Over GrowthSmall Batch SizeLean UX Framework:Better ProductFriday, May 31, 13
  18. 18. Remove WasteMaking Over AnalysisLearning Over GrowthSmall Batch SizeLean UX Framework:Better ProductFriday, May 31, 13
  19. 19. Remove WasteMaking Over AnalysisLearning Over GrowthSmall Batch SizeLean UX Framework:Better ProductFriday, May 31, 13
  20. 20. Lean UX Framework:Customer DiscoveryContinuous DiscoveryGOOB:Customer-centric ResearchFriday, May 31, 13
  21. 21. Continuous DiscoveryGOOB:Customer-centric ResearchLean UX Framework:Customer DiscoveryFriday, May 31, 13
  22. 22. Thanks to @TriKro for permission to use his awesome artworkThe framework that helps accomplishthis is the right one to be usingFriday, May 31, 13

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